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Monthly Archives: July 2017

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‘Amazon lost $3.48m in 2007 During Two Hours of Downtime’: What Goes into 24/7 IT Support and Monitoring for Ecommerce Websites

In 2007 Amazon’s net revenue was $14.8 billion which accounts to about $29,000 per minute.

In June 2007, Amazon.com crashed for roughly two hours. The estimated cost of this outage was a staggering $3.48 million.”

From an article in the widely-read e-mag, Inc

With this fact, the importance of uninterrupted uptime of your ecommerce website cannot be disputed. But loss in revenue or sales per minute is only the tip of the iceberg.

In the same Inc article, the cost of website downtime is broken down in the following way:

Ecommerce website monitoring

 
One of the best ways of ensuring near-zero downtime (NZDT) for ecommerce websites is by enlisting the services of an experienced ecommerce managed services provider for ecommerce website monitoring and maintenance.

For starters, here is why your ecommerce website needs an expert IT managed services partner:

  • A dedicated vendor will provide a periodic audit of your website to analyze performance issues, and suggest solutions for them.
  • The vendor will offer the dependability of 24×7 IT monitoring to ensure your website does not suffer the consequences of being down, and take corrective action when incidents arise.
  • A dedicated vendor providing you website maintenance services will keep away your anxieties of store downtime in a world where being available all the time is essential to survival in e-tail, thus allowing you to focus on business operations.

As an ecommerce website monitoring company, Embitel on-boards customers for its ecommerce website monitoring and maintenance services. This on-boarding process can be largely divided into 3 stages.

Step 1: Server hardening

Smooth website operations start with a secure system, so the first step taken when a client enlists Embitel’s website maintenance services is server hardening. This means securing a system by reducing the surface of vulnerability.

Several steps are taken within server hardening too to make the website as secure as possible. These range from setting up new, secure credentials for users, to firewall installation.

After establishing a reasonable degree of security, it is safe to proceed to…

Step 2: Server setup and configuration

At every step of the setup and configuration stage, safety and risk minimization is paramount. This doesn’t just mean a secure network, it also means preventing loss of data. So, at this stage, tools and hardware are installed to facilitate website maintenance backups and version control.

Configuration of the server includes installation of compatible packages for ecommerce website scalability and security.

Step 3: Maintenance and monitoring

24×7 IT monitoring is carried out with the aid of enterprise-class tools that keep a tab on several essential metrics. Besides this, Cron jobs are scheduled to ensure all tasks are completed at the right time, and steps are taken to ensure continued security and smooth operations.

Within the above three stages, there are a vast number of activities undertaken to cover all possible avenues of the website monitoring and maintenance responsibility. These are listed out below:

  • Architecting/Re-architecting  the hosting servers with cost optimization
  • Installing and upgrading software application
  • Scaling the server as per usage/scale as you grow
  • Server software updates
  • Security patch updates
  • Web application firewall
  • Server user management
  • Database optimization
  • Server hardening
  • Fixing and debugging the server
  • Suggestions on the setup of load balancing and auto scaling
  • Managed backups and server maintenance,
  • Monitoring of CPU usage, performance and firewall

With this, the team begins their diligent and uninterrupted monitoring, ensuring that your website enjoys maximum uptime, and you minimize business losses due to technology failures.

To see the impact of Embitel’s ecommerce web application support services, read the case study on our work for Malabar Gold & Diamonds here.


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5 Best US Payment Gateway Solutions for Your Ecommerce Website

Choosing the right payment gateway is a critical factor in ensuring the success of your ecommerce website.

As an ecommerce business owner, apart from the robust security, solid software and server infrastructure and support, the following are some of the important evaluation factors you should consider to help you choose the best payment gateway for your ecommerce website:

  • Guard your profit margin with an eye on the bottom-line: Look at the transaction fee of your payment gateway service provider, as it has the potential to eat up your sacred profit margin.
  • Is your Payment Gateway vendor available globally: If you’re expecting global online shoppers then do check if your payment gateway provider supports multi-currency payments.

To help you get started, we have compiled a list of some of the best payment gateway companies from the USA.

  1. PayPal
  2. Paypal is very well known in the industry and you can easily earn the trust of your users by integrating Paypal payment gateways with your ecommerce site. Paypal provides a faster and safer checkout experience. Paypal has multi-currency support (it lets you accept 26 currencies), and also can accept all top card types like Visa, Mastercard, AMEX, Unionpay and Discover.

  3. Stripe
  4. Stripe can accept over 135 currencies and that speaks volumes about their commitment to make it a global company. Stripe is a trusted brand and you can easily integrate Stripe with your ecommerce platform and start accepting all major credit cards. Stripe is secure and is PCI compliant.

  5. Authorize.Net
  6. Authorize.net payment gateway can accept credit cards and electronic cheques. It accepts all major credit cards from Visa, MasterCard, American Express, Discover, Diner’s Club, JCB Signature Debit Cards. Authorize also supports multiple currencies and can accept payments from across the globe. To be a merchant of Authorize, you need to have business in the United States, Canada, United Kingdom, Europe or Australia. Authorize has an excellent fraudulent transaction detection service using its Advanced Fraud Detection Suite™ (AFDS).

  7. WorldPay
  8. WorldPay has multi-currency support and you can accept payments from users all over the world. It can easily be integrated with Magento platform with its Magento extension. Also, there is no need for PCI DSS Certification as all the payment data is transmitted through WorldPay’s payment form. Not only Magento, it can also integrate with platforms like Demandware, Oracle, IBM, Hybris, Intershop, Vindicia, Zuora, Recurly, and more.

  9. BrainTree Payments
  10. BrainTree is an innvovative company and frequently releases new updates to their product to make it more secure and up-to-date. Using Braintree payments, you can avoid any fraudulent payment activities and provide a secure user experience. Braintree has easy options to integrate with all the major ecommerce platforms.

Choose a trusted, cost efficient payment gateway for your ecommerce services to provide a good checkout experience for your buyers. There are 100s of payment gateways available in the market and we hope that we have eased the gateways selection process with this “Top 5” list. We have selected these payment gateways based our ecommerce development experience and based on the rating from G2crowd. Hope you’ve found this post useful.

Integrating your ecommerce platform with the right payment gateway is much more important than selecting a payment gateway. Improper configuration can provide a poor user experience. Need help with payment gateway selection and integration?  Consult with our ecommerce website development team and they can guide you through the process.


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Model-Based Development of Seating Comfort System | US Based Tier-I Supplier

 

Customer:

Tier-1 supplier for automotive and industrial products.

 

Business Challenge:

  • During the Model Based Development of their latest Seating ECU, our customer was confronted with a unique challenge related to controller memory.
  • For this project, the customer created floating point library model which occupies a large part of on-chip memory, because of the ‘double’ data type.
  • Since this new Automotive Seating ECU featured some very advanced seating comfort and control functions, floating point library modeling turned out to be an inefficient method with respect to on-chip memory consumption
  • To resolve this issue within time and budget constraints, the customer was on a look out for an embedded software partner with in-depth expertise in Model Based Development.

 

Embitel Solution:

  • During the technology workshops, our automotive software development team and the customer agreed to convert the floating point models into fixed point models.
  • Since there were multiple blocks of models that required the conversion, our embedded software developers also started working on the automation tool to make the entire process more efficient.
  • Step-by-step details of migration to fixed point models:

    • The first step was to determine the data types of the signals and parameters for all the library models.
    • Then the model initialization files were created, containing all the signals and parameters with all their required attributes.
    • The fixed point models were created from provided floating point library models. Then, the optimized codes were generated.
    • We also created interface files for low-level driver.
    • Then, these MATLAB generated code files were integrated with the low-level drivers
  • Our automotive software team leveraged the in-house designed automation tool for all the future releases
  • Due to Automation of the whole process, the development time was reduced from several days to a 2-3 day process.
  • The tool ensured automation of the following steps:
    • Model Initialization file creation
    • Interface Files Creation
    • Fixed point code based Model creation
    • Code generation

 

Embitel Impact:

  • Our automotive software development team’s pro-active approach helped us to identify the scope of automation. This ensured reduction in the turnaround time for the new releases.
  • The automation tool reduced the overall process time by around 80% and has substantially improved the accuracy of the work products.
  • As per the client requirement, with minimal changes, the tool can be reused across multiple MATLAB/Simulink projects.

 

Tools used:

  • Matlab / Simulink 2013b
  • Matlab / Simulink 2016b
  • ERT coder
  • IAR compiler
  • CANoe

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Magento Commerce Features Embitel as an Enterprise Solution Partner in UAE & Kuwait

Category : Press

 

Embitel Technologies has been featured by Magento Commerce as an Enterprise Solution Partner in the Middle East region for the United Arab Emirates (UAE) and Kuwait.

Magento Enterprise partner
 
Sales from ecommerce in Middle East region were $3 billion in 2016, and are estimated to reach $70 billion by 2020. To support this growth with robust technology that facilitates a convenient customer experience, Magento Commerce is making its ecommerce platform available to business owners in the region through certified solution partners such as Embitel.

Through its partnership with the acclaimed gamification and digital marketing company Gamified Labs, Embitel has presence in the UAE and Kuwait. “Embitel’s experience in ecommerce implementation for some of the best-known brands locally gives it the advantage of understanding and catering to the unique needs of the Arab world,” says Ahmed El Rayes, the CEO of Gamified Labs.

As an Enterprise Solution Partner, Embitel offers complete ecommerce implementation services, from ecommerce technology consulting to website design and development, website support and digital marketing. Embitel is renowned in the region for its technology implementation support for leading brands such as Jarir Bookstore, BMMI, Alosra, Naracamicie and Malabar Gold & Diamonds.

Magento clients

“We’re excited to offer our services in a nascent market. With 58 developers certified in Magento 2 implementation, we’re among the very few companies in the region with this kind of expertise,” says Sharad Bairathi, MD, Embitel.

Besides being the Middle East region, Embitel is also listed as a Magento Enterprise Solution Partner in India, the USA and Germany.

 

About Embitel Technologies

Founded in 2006, Embitel Technologies is known for its cutting edge and innovative software solutions in digital commerce and mobile app development.

Embitel has established its varied services in omnichannel and mobile app development, from consulting and strategy to development and maintenance, on the two leading ecommerce platforms—hybris and Magento.

Embitel’s commitment to quality has been recognized with an IEI Excellence Award, CMMI level 3 appraisal and ISO 27001:2013 and ISO 9001:2008 certifications.

 

About Magento

Magento is one of the world’s leading ecommerce platforms, supporting over $100 billion in gross merchandise volume annually for B2B and B2C businesses. Magento’s robustness, scalability and ability to support omnichannel operations have been endorsed by Gartner’s Magic Quadrant for Digital Commerce, where it has been named a ‘Leader.’

 

About Gamified Labs

Gamified Labs was founded in 2012 as MENA’s first and leading Gamification-focused tech company specializing in gamification consultancy, interactive media development, digital marketing, UX/UI design and educational technology.

Gamified Labs is the franchise holder of WSI Digital Marketing for the GCC region. WSI is the leading digital marketing network in the world with presence in over 80 countries, served over 30,000 clients and won 64 WMA WebAwards. Gamified Labs has a proven track record of developing gamified applications, providing gamification consultancy services and implementing digital marketing strategies for clients throughout the MENA region.

 


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Electronic Control Unit is at the Core of All Automotive Innovations: Know How the Story Unfolded

Category : Embedded Blog

The era of electronics started with the invention of semiconductor devices, MOSFETs and evolved into more complex systems such as Electronics control unit. It was around the year 1978, when a General Motors introduced the first ever electronics system in an automobile. And the rest as they say is history.

From its inception to its current form, electronic control unit (ECU) has shaped the evolution of automobiles in every aspect. From components as simple as the petrol lid and as complex as the powertrain, electronic control unit manages them with more efficiency than a mechanical approach would ever achieve.

An ECU is essentially an embedded system that is built on an automotive-grade microcontroller. Along with automotive software and communication protocols, an ECU is able to control the electrical systems and sub-systems in a vehicle. More advanced ECUs also communicate to the cloud and even other vehicles and infrastructures using V2V and V2X technologies. When control units were first introduced, they were responsible to control different actuators of an IC engine. It was hence called Engine Control Unit. Over time, the term ECU assumed the meaning of electronic control unit as it evolved into an electronic system that could control powertrain, transmission, brakes, seats and what not.

Understanding the Functional Difference Between Mechanical and Electronics Based Control Units:

 

Mechanical& Electronics control units

Source: Eaton
 
Modern vehicles have various ECUs dedicated to a series of tasks. For instance, a body control module is responsible for power distribution to enable it to control the body functions such as automotive lighting, door, windows, security access etc. If we try to put the automotive ECUs in categories, we can divide them into:

  • Powertrain Control Unit
  • Body Control Unit
  • Transmission Control Unit
  • Infotainment ECU
  • Suspension Control

Again, such categorizations are not absolute and depend mostly on OEMs. To understand the ECUs better, let us consider the body control module and how it controls the automotive lighting.

The lighting systems in modern automobiles are generally controlled by BCMs. Equipped with both high-side and low-side drivers, the BCM can be configured to control external lamp loads as well as the internal lighting systems. The body control module includes LED drivers, DC motor drivers as well as the sensors required to control various lighting systems in a vehicle.

Now, let us consider an example of engine control unit.

In modern vehicles, the basic working principle of engine operation is still based on combustion, only difference is that the process is now controlled by the ECU.

The engine ECU controls the opening and closing of the input/output valve, by taking input from the accelerator of pedal of the vehicle.

The engine ECU is also responsible for the clockwork of the amount of fuel injection and spark ignition.

In this way, the Engine ECU results in accurate synchronization, rendering more power, efficiency and highly functional engines, to the vehicles.

In this way, ECU controlled vehicles are able to deliver higher efficiency as compared to mechanical automobiles.

Factors that Led the Automotive OEMs’ to Move from Mechanical to Electronic Control Units:

The paradigm shift of Automobiles from a mechanical machine to electronic system has paved the way for innovations like power steering, cruise control, infotainment, HUD, in-car connectivity and mobility.

In modern connected cars, Automotive ECUs along with LiDAR sensor technology are eventually making a self-driving autonomous car a reality.

So while in the hindsight, it is a no-brainer to conclude that the electronics in automotive has indeed led to favourable results.

But it would also be interesting to look at the factors that stood out as the factors driving this change in automotive industry

Automotive ECU

Source: Chip Estimate blog
 

  • Driver and pedestrian safety:
  • Mitigation of driver distraction to ensure safety for both drivers and pedestrians has always been the top priority for Automotive OEMs’ and Government Regulators.

    Some of the OEMs’ like Volvo have also officially announced their ambitions to reduce the fatality rate due to vehicles to zero by 2020.

    The automotive OEMs’ and Suppliers are able to walk the talk due to the capabilities of the electronics based control units within the vehicle.

    Automotive ECUs along with image processing algorithms, sensors and camera support a number of Advanced Driver Assistance Systems (ADAS) like adaptive cruise control, driver drowsiness detection, lane departure warning, forward collision alert, pedestrian detection and more

    This has been one of the major driving factors as any compromise with safety would have direct impact on the very existence of automobiles as the mode of transport.

  • Need for compliance with government regulations:
  • Government regulatory bodies are one of the key stakeholders of the automotive industry ecosystem

    As an Automotive OEM and /or a Supplier, it is mandatory to comply with such region specific regulations and norms pertaining to emissions, energy consumption, safety and emergency responses and more

    Implementing such mandates without the use of Electronic Control Units and software algorithms would have been a mission impossible.

    On the other end, due to emergence of electronic based automation and connectivity with road infrastructure, the regulators are also able to keep the malpractices in check and respond in a better way, to emergency situations.

    For an instance, to keep in check the frequency of road accidents due to fleet trucks and also to ensure adherence to the HOS (hours of service) policy, the U.S. Federal Motor Carrier Safety Administration (FMCSA) has issued an ELD mandate.

    All the fleet companies have to comply with the mandate by December 2017 by installing Electronic Logging Device (ELD) in their trucks.

  • Car or a mobile device on wheels :
  • In the last decade, since the advent of mobile phones, it became pertinent for car-makers to introduce connectivity and more electronics within the car

    The generation obsessed with smart devices, web connectivity, ease of navigation, social media and consumption of information on the go, meant that car had to slowly transform into a consumer electronics device.

    Global OEMs’ and Suppliers have been able to respond to such a change in customer preference by allowing the explosion of electronics to bolster in-car mobility and connectivity.

    Investments in R&D and in-vehicle infrastructure ensured that ECUs’ and in-vehicle networks (FlexRay BUS) support multimedia systems like Infotainment and HUD (Head-up Display)

    These along with Telematics applications have opened up a Pandora box of new revenue opportunities for OEMs’, through value-add after-sales service and remote diagnostics and maintenance support

Automotive Electronics timeline: The journey from Cadillac to Tesla

Automotive Electronics Bar graph

Numbers speak louder than words! And this graph (by ‘statista) does all the justice to the influence of electronics in Automotive.

It also offers a lot of insights regarding the journey of automotive electronics from 1950 to 2030.

What we see here is the cost share of automotive ECU with respect to the overall cost of the car from 1950 to 2030.

From the graph above, it is very evident that the presence of electronics in cars did not grow overnight.

It took 3 decades of technology innovations, persistent R&D in automotive product development along with other driving factors, when finally electronics contributed 10% to overall cost in 1980s’.

To be more specific the introduction of Airbags Control Unit in 1970s and the demand for fuel efficient cars, also contributed to the rapid growth of electronics during 1970-1980

1990-2010 can be considered as the best growth years for automotive electronics.

Automotive OEMs’ like Toyota, Ford and Honda introduced car models with GPS, multimedia (DVD) players, advanced diagnostics systems, back-up sensor and cameras and driver assistance systems like pre-collision safety systems,and OnStar module(General motors car models).

With advanced technologies like LiDAR sensor based self-driving cars, Land Rover’s Invisible Car and Toyota’s Hovering car, it is anticipated that, by 2030 Automotive electronics will contribute 50% of the total car cost

It is no brainer that Automotive Electronics is having a dream-run in recent years.

And the way this story has unfolded, all this seems destined to happen not only for better driving experience but also for the safer roads of the world!