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Monthly Archives: February 2019

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[Video Blog] How Headless Commerce can Help Retailers and Ecommerce Businesses to Deliver an Unbound CX

Did you know that Amazon has already chosen the road less-travelled? Yes, Amazon is betting investments in Headless Commerce.

Integration of Alexa, Amazon’s assistant and Dash buttons to its Ecommerce platform bears testimony to this fact.

So what actually is Headless Commerce? What is so Headless about it? We will find out in this Video!

We will also learn how a Headless Commerce solution effectively decouples the front-end (website, mobile website, native apps, wearable apps, home assistants) and the back-end (database and CMS) to deliver an omnichannel experience

What Does the Video Cover?

  • What is Headless Commerce?
  • What is the need for Headless Commerce in Ecommerce Industry?
  • How Headless Commerce work?
  • Headless Commerce vs Traditional Commerce

The video serves as a great starting point of all the ecommerce stakeholders including the developer community, business managers, and project managers working for ecommerce businesses.

This is the first part of the video series on Headless Commerce. In our next video, we will talk about the progressive web apps and how headless commerce is linked to them. Stay tuned!


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Made in China 2025: Is China Driving the Global Electric Vehicle Market? A Detailed Insight

Category : Embedded Blog

There will be a high probability that your future Electric Vehicle purchase will be from a China based OEM.

Why are we saying that? Because the China’s Electric vehicle market has surpassed US market in terms of production.

China is all geared up to dominate the world-wide sales of Electric Vehicles. Sample these- Last year, 35% of the electric cars sold worldwide since 2011, was in China. In the domestic market alone, China sold almost 1 million electric cars.

electric car market share

Image source: International Energy Agency
In China, it is not just the private transport, but even the public transport is fully embracing Electric Vehicles.

Shenzhen, a city in China has a fleet of 16000 buses and all of them are Electric. Their fleet of taxi is also completely electric.

According to one research, the CAGR of the EV market of China will be at 46% by the year 2020. This growth rate will bring the number of EVs to 2.5 million. This is more that the government’s goal of 2 million EVs’.

There are a number of factors at play, which are promoting such steadfast growth of Electric Vehicles. We shall discuss all of them in the following section.

What is fueling the rapid rise of Electric Vehicles in China?

Considering the environmental impacts of the combustion vehicles Electric Vehicles, the world over, has been seen as a greener alternative. However, China seems to have been most responsive to this much needed change.

Both the demand and supply has seen a steady increase. Also, achieving growth in electric vehicle space is one of the 10 key areas identified in the “Made in China 2025” industrial strategy.

  • Subsidy from the government: In its bid to become one of the flag-bearers of green energy vehicle, China’s government has introduced subsidy for the Electric Car buyers as well as the manufacturers. From 2014 to 2017, there was no ‘purchase tax’ on the EVs, this has now been extended till 2020.The renewed subsidy program entitles approx. 30,000 Chinese Yuan to a customer who buys a battery electric vehicle. However, the subsidy seems to have fulfilled its purpose and the government plans to discontinue this subsidy completely by 2020.
  • Strict Emission Rules due to increasing pollution: Pollution has been a huge problem for China and the push towards EVs is a probable solution. According to data from WHO, pollution is the reason for more than 1 million deaths in China.China had realized that for the improvement of the the air quality, short-term measures would not suffice. This has been one of the major reasons why government has extended complete support to the EV manufacturers.

The Curious Case of EV start-ups and their Impact

Apart from some big names in the Chinese Electric Vehicle market, there are innumerable number of EV startups that have joined the bandwagon.

Till last year, China had 487 EV startups. Some of these startups like Xpeng Motor Technology has backing from the big league players like Alibaba, Xiaomi and many others.

Even the local governments in China are coming together to aid such startups and are supporting their ambitions

Another EV OEM in China called NIO has started producing an electric crossover. Also, a company called Byton has a SUV in production with a big screen that covers the entire dash.

However, China may confront the problem of ‘too many’ in the future.  If due to the overutilization of the EV production capacity, any slump in demand may lead to teething issues created by demand-supply mismatch.

However, that is not the current concern. China wants to be a high-tech power and supporting the innovation takes the precedence.

Also, the kind of EV production volumes and sales numbers China is targeting, these startups will definitely play a critical role. However, the onus to maintain the quality despite the increase in quantity is also on these startups.

China’s 2025 Electric Vehicle Plan

Electric vehicle sector is one of the key areas identified for the China 2025 strategy.

The country wants the EVs to represent more than 40% of the total auto sales by the year 2025. This has a lot to do with pollution and also to become a technology superpower in the world.

Here are some of the Highlights of China’s Electric Vehicle Plan 2025:

  • China wants its domestic car makers to sell close to 5 million EVs every year.
  • The goal is to export 20% of the commercial vehicles.
  • Improvement in the quality of the battery used in the electric vehicle and to enhance their range.

As mentioned before, for over a decade, the Chinese government has been incentivized buying and manufacturing of the electric vehicles. The strategy has been a success; and the numbers are the proof.

Taking a step further, the Chinese government has now introduced a new rule for the car manufacturers.

The new rule says that no new automotive companies can be established in China if they do not produce electric vehicles.

Strict conditions will also be imposed on existing OEMs that plans to setup a car factory that doesn’t manufacture vehicles running on the green energy.

Why is the Future of EVs Linked to China?

Once touted as the biggest electric vehicle manufacturer, Tesla’s journey has been no less than a chaos.

Hence, the tide of expectation has taken a turn and Beijing is being perceived as the focal point of the Global EV growth, as of now.

And numbers speak for themselves – from 20 cars per 1000 people, the number has risen to 100 per 1000.

Then there is a recent mandate of the government that makes it compulsory for the OEMs to produce a sizeable number of Electric Vehicle along with regular IC engine automobiles.

Big brands like BMS, and Volkswagen have already announced their new energy vehicle models to be developed in China.

All these facts tell the same story – China is definitely leading the world to a future that is driven by Electric Vehicles.

So yes, if you plan to buy an electric car in near future, there is huge chance that it would carry the famous tag of ‘Made of China’.


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Webinar: How to Evaluate Hardware Architecture Metrics for Automotive ECUs (Using FMEDA Method)

[Webinar] What Is Regenerative Braking and How Is It Achieved in an Electric Vehicle?

Is it possible to generate energy while stopping an electric vehicle? Apparently, it is!

Commonly referred to as Regenerative Braking, this is a feature every Electric Vehicle must be equipped with.

This webinar introduces the viewer to this very concept and throws light on the ways in which regenerative braking can be achieved in a BLDC motor control system.

Range is one of the unsettling concerns of every EV manufacturer today. In order to make an Electric Vehicle a reliable replacement to an IC engine vehicle, it must be capable of travelling a decent distance before the battery completely depletes.

Regenerative Braking helps to regain the kinetic energy lost during the braking process and store it in the battery. Once an EV motor controller is equipped with this functionality, a considerable increase in the range of the vehicle can be achieved.

Simply put, Regenerative Braking is nothing but reversing the current from motor to the battery. However, achieving this feat requires certain intervention usually brought about by a software component.

What to expect from this Regenerative Braking Webinar?

Regenerative braking is not a concept exclusive to electric vehicles. However, its application in the motor controllers for EVs is one of its most important use-cases. In this webinar, we showcase regenerative braking with respect to the EVs. From its introduction as a concept to its development as a software feature, our webinar spans the complete arch of regenerative braking.

Tutorial Lesson Plan:

  1. A Brief Introduction of Electric Vehicles
  2. What is Regenerative Braking in the context of EVs?
  3. How is Regenerative Braking Achieved in a BLDC motor controller?
  4. How can Embitel help in development regenerative braking equipped motor control systems for EV?

For more queries and demos, please contact us at sales@embitel.com- “Comment-Use a CTA button here”

Webinar Host

Vinu Jose

Technical Manager and Subject Matter Expert (Motor Controller),
Embitel Technologies


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Inside Access: How Embitel’s Innovation Lab is Harnessing Machine Learning to Score Driver’s Behaviour

Category : automotive-insights

 
“All achievements, all earned riches, have their beginning in an idea.” — Napoleon Hill
 

[January 2019] Foreword by Sitaram Naik (Chief Innovation Officer, Embitel Technologies):
    I will always cherish the Eureka Moment of this idea. Whenever I recollect that conversation with Vidya Sagar (Head of Technology – IoT Business Unit), I always feel amazed to see how a casual discussion has become one of the most fulfilling projects for our team.

    That’s my friend, is the power of an Idea!

    This happened during a drive back from a customer visit. We were returning after a very enthusiastic discussion with a leading Electric Vehicle OEM.

    We have been partnering with this pioneer of EV Revolution, for a Car Head-up Display (HUD) project. Our Automotive and IoT Teams are designing a HUD solution for simulated test track, for this customer.

    This Head-up Display solution simulates city traffic through virtual signals, speed-breakers, other simulated vehicles, pedestrians and more. Our customer has planned to deploy this Automotive HUD Solution for internal test-drives of their cars.

    On our way back to Embitel’s HQ in Bengaluru; we realized that there is an opportunity to make this a more mainstream solution. A solution that can be deployed to assess Driver Behavior, for various business use-cases; instead of limiting this to only the test-tracks.

    And rest is the “History in the Making”!

 

[Demo Video] How our Machine Learning (ML) App Monitors & Analyzes Driver Behavior & Road Conditions

 

The Innovation Log (along with Timeline Details)

  • [July 2018] Defining the Problem Statement
  • After several sessions of brainstorming, we zeroed in on the final problem statement for Phase I of Project Genie.

    Problem Statement: An easy to install App that will help to assess a driver’s behavior in a city traffic condition and generate a driving score based on driving pattern

     

  • [August 2018] On-boarding the Team with right Skill-sets
  • The app in its initial stage required engineers with experience in Machine Learning, Edge Computing, and Android app development.

    We are happy to receive complete support from Vidya Sagar and the HR Team in helping us identify the best talent. This helped us to build our Dream Team and get started with this Innovative Project, on a fast-track mode.

     

  • [September 2018] Simulating Vehicle Speed Data
  • To assess the driver’s behavior, we need machine learning model but prior to that, vehicle speed data is required to train it.

    We have started with simulation of vehicle data before hitting the road for the real data. The simulated data is nothing but a speed variation data (similar to what a speed sensor would have recorded).

    Our Modus Operandi is to first train the ML model with the simulated data and then verify with the real data.

     

  •  [October 2018] Finding the right “Machine Learning Model” and Training it
  • Now our first step is to make our System differentiate between good driving and rash driving. This requires learning from the simulated vehicle data. And this is where Machine Learning will play a crucial role.

    There are plenty of Machine Learning (ML) Models available, but we need to figure out the most suitable ML Algorithm for our Application. While simulating the vehicle speed data, our team also kept shortlisting few ML Models that can be tested once the field-trials are concluded.

    So here we are! We have identified 8-9 ML models and this month is all about putting each one of these Machine Learning Algorithms to test. A few of these models are    Linear Regression, SVR- Support vector Regression, MLRMulti Linear Regression and Artificial Neural Networks for Regression.

    We have started feeding the simulated driving data into the machine learning algorithms. After days of testing and data crunching, out of 9 models, we have been able to get satisfactory results from 2 of them.

     

  • [November 2018] Getting the driver’s score computation right
  • It took 96 hours of data feeding and crunching, in order to generate our First Version of the Machine Learning Model, for this system.

    For four continuous day, the ML Algorithm kept processing the vehicle speed data that we fed to it.

    We are feeding the various instances of speed variation and specifying it as ‘good’ or ‘bad’. This is to help the ML model to understand how to compute the driver’s behavior score accurately.

    We are improving our existing model using Artificial Neural Network. Keras-on TensorFlow, integrated in the backend, is the API and the library to build and train our machine learning model.

    At the current stage of learning, the models are taking 1000 seconds of data to predict the score. We need to feed thousands of thousand seconds data of vehicle speed to the model so that it learns properly and gives us more accurate score.

     

  • [December 2018] Collecting real vehicle data using smartphone
  • Yay! Our Machine Learning Model is all set to roar! After months of tireless team-work, we have successfully designed an accurate ML model on our system.

    But here’s the catch! The model has been trained only with the simulated data on a window’s based PC. For a real-world application, the model has to take real vehicle data and give the score.

    So we have developed an Android app that makes use of the GPS sensor and collects real-time vehicle speed data.

    Time to put the Android app to some use. We are getting our hands dirty and hitting the road. Our team has got involved in a lot of necessary field-work.

    We undertook miles of real-time driving and gathered driving data for speed variations (acceleration and deceleration).

    In this phase of our project, we are relying on sensors in-built in the smartphones. We are using GPS system of the smart-phones to record speed and location information.

    However, once we have the PoC ready, we would be able to work with any sensor or a telematics device, as per the requirement of the customer’s project.

     

  • [January 2019] Re-training of ML Model and porting the algorithm to Android OS
  • The training starts again! Yes, we are now feeding the real data to the ML model to train it all over again.

    Hard work and luck have a strong bond you see! We were expecting some discrepancy in the score that the model gave for simulated and real data. But to everyone’s surprise, the difference was negligible.

    Real-time score prediction is supposed to be done on the mobile phone. For that, we have started porting the Machine Learning Model to Android OS.

    Our team has come up with a very smart move! Instead of porting the entire model only the learning parameters (that the model has saved as files) are being ported. Instead of rewriting whole model, only the trained model is ported to Android OS.

    Separating ML learning process and prediction process is helping us to get optimum performance on Android phone.

    The porting of machine learning algorithm to Android doesn’t seem to be a cakewalk though. Only light version of TensorFlow is available on Android platform.

    Hence, our team has started working on customizing the code to ensure successful porting.

    Till now, first score is displayed only after 1000 seconds of driving time. For city drive, 1000 seconds of waiting time for first score is very high. So we have redesigned the ML algorithm to predict score with 100 seconds of speed data.

    Now, it shows first score after 100 seconds (in less than 2 minutes) and updates score every 10 seconds. A graph is rendered with scores values and updated every 10 seconds. Overall score of the trip is also rendered using full trip data.

    From the onset, we have had taken steps to implement Edge computing for score generation. This will be one more ‘feather in the cap’ that will help us to deliver a trail-blazing system performance.

    With Edge Computing, we will be able to predict score locally on the device and no server connectivity will be required.

     

  • [March 2019]: Intelligent Analysis of Road Conditions:
  • We are firmly believe that the technology has the power to solve some of the critical real-world issues. One just needs to harness this ability through Innovation.

    While working on this project (Development of AI Powered Driver Behaviour App), we realised the necessity of being aware of the road conditions.

    A driver who is pre-warned about the impending potholes, speed humps, blind spots and more, can ensure better safety of the himself/herself, passengers, and the pedestrians.

    In order to achieve this, our team decided to integrate a feature called “Intelligent Analysis of Road Conditions”.

    Under this new feature, the app analyses the road-conditions in real-time and locates any event of potholes, bumps on a normal road.

    The app leverages the built-in smartphone sensors such accelerometer and gyroscope for data collection related to road-conditions.

    The data collected from these sensors: accelerometer – measurement of device’s linear acceleration, gyroscope- angular velocity, is fed to our ML (Machine Learning) model. The data is then pre-processed at the server leveraging Python script.

    Driver behaviour app image

    For more accuracy in detecting the potholes, our team ensured that the sensor data along with GPS coordinates is collected from the mobile devices of multiple users and transmitted to the server.

    All these data are stitched together to train the ML model so that it can identify the pattern and detect the relationship between the sensor measurements and road conditions.

    After thousands and lakhs of such multiple iterations of data recording and learning, the ML model is ready to deliver accurate information about the location of potholes, speedy humps or surface conditions of road at various locations.

    Once the potholes and road conditions are classified, the server updates this information in the app in edge devices, so that the user is alerted at least 100 meter ahead of a pothole or speed hump.

    *More Entries will be added as we move ahead with the project.