Digital transformation has been one of the most significant milestones we have ever achieved since the beginning of industrialization. Even in the agricultural and construction OEM industry, digitalization has brought about changes in almost all activities with the help of information-based data processing.

However, the onset of the pandemic pushed manufacturers more than ever to innovate and come up with future-proof solutions to cope with the uncertainties. Industries across the spectrum began witnessing an irreversible evolution through tech implementation in their business models.

Automotive OEMs have begun redesigning their existing business models to a more efficient online model, offering customers an end-to-end experience of purchasing vehicles, implements and spare parts.

Digitalization opens up an opportunity for OEMs to increase their online presence and implement Direct to Customer (D2C) business models. This might be an avenue they haven’t explored before. However, the industry is headed towards digitalization as it unlocks the potential for improved branding, transparency in purchase process, better customer relations, improved data collection for marketing, and much more!

Developing a well-integrated online strategy is a complicated process involving implementation of new practices, data processing and analytics, and ensuring seamless operations from the inventory management to customer relations. Embitel has pioneered a one-stop-shop digital solution that eases this process. Our solution brings together OEMs, dealerships, and end customers on a single platform to streamline sales, boost customer experience and provide post-sale value-added services.

Value that Agri & Construction OEMs Derive from Embitel's Auto Ecommerce and Digital Experience Solution

Improved Customer Experience

Creating a one-of-a-kind and frictionless customer experience will attract customers and improve their desire to buy online.

We address the major pain points, such as capturing the customers buying intent, analytics for product recommendations, generating valuable insights, and commerce solutions for transactions, creating a digitally integrated ecosystem for the OEMs.

Enhancement in Dealer Network

The dealerships are not replaced as a result of the digital revolution.

Instead, the dealer network is enhanced by providing them with additional sales and marketing channels that they do not have access to with the traditional approach.

Cloud and Analytics

Cloud storage enables modeling and operational insights.

When consolidated, the raw data generates insights that can be exploited for complex problem solving, understanding customer journey, enhancing marketing campaigns, and discovering new avenues for growth.

Product Recommendation

Customers look forward to purchasing equipment that meets their requirements.

The data collected from the customers' decision journeys can be used to recommend products that meet their needs.

For instance, a well-configured product recommendation engine can be set up to recommend agriculture equipment accessories that can be attached to the main vehicle.

This can facilitate the upselling or cross-selling of particular products.

Reduced TCO

OEMs who are digitally empowered can leverage IoT for Predictive Maintenance.

They can, hence, recognize potential equipment failures ahead of time and correct them before they happen—this aids in keeping the vehicles in proper working order and lowering the TCO.

Technically Advanced Solution

Unified platform

Our solution brings the OEM, dealerships, and end customers to a unique single platform that enhances the entire customer experience and integrations that facilitate auto finance, insurance, trade-in of used equipment, maintenance, repair, and replacement of spare parts.

Cybersecurity

We believe that data security is the first crucial step to digital transformation.

Our solution ensures a robust information security governance framework based on International Standards for company data protection.

Internet of Things (IoT)

Improved data insights from IoT can disrupt value chains where data is at the center, allowing the management to make better decisions and capture more value.

The real-time data from equipment provide precise performance feedback and insights into the overall business ecosystem, allowing businesses to improve their engineering and design solutions.

Insights Monetization

Thanks to IoT, the generated data can be leveraged by OEMs to keep the health of their products in check and diagnose issues proactively.

The data can be further utilized to make well-informed business decisions, such as offering aftermarket services to their consumers.

Scalability and Sustainability

Scalability is one of the primary aspects to be considered in digital transformation.

Our solution focuses on developing unique control systems for OEMs, ensuring higher performance, productivity, and efficiency.