Ride the Digital Wave with Embitel’s Auto Ecommerce and Digital Experience Solutions
“Automotive ecommerce is here to stay and the key to getting ahead is getting started!”
The automotive landscape, at the moment, is going through a gradual transition with the internet taking over. Tech-savvy millennials are increasingly looking at options where they can purchase products digitally without having to visit the dealerships. Consumer attitudes have drastically changed over the last few years, especially during the pandemic. Customers now wish to complete their shopping journey online more than ever.
Initially, “digital retail” in the automotive industry meant that consumers could only learn and research the vehicles on OEM websites. At most, one could only compare the features and specifications of vehicles. However, with more and more industry players entering the digital market, the online customer experience has increased drastically!
Automotive OEMs manufacturing light vehicles (2-wheelers, 3-wheelers, and light 4-wheelers) have become more focused on offering a stellar customer experience. Today, they are adopting technology through which customers can make educated purchases online and visit the dealerships only to pick up their vehicles.
Embitel has pioneered the one-stop-shop automotive ecommerce and digital experience solution that brings together OEMs, dealerships and end customers on a single platform to not only streamline sales but also boost customer experience and provide post-sale value-added services.
Value We are Driving for OEMs through Our Complete Digital Experience Solution for Light Vehicles
Integrated Digital Ecosystem
Our solution encompasses the whole spectrum – Capturing customer buying intent, Commerce for transaction, Analytics for Personalisation, Automation for Marketing campaigns.
A seamless end-to-end user experience coupled with the infusion of suitable filters on the product pages can eliminate any roadblocks associated with cart abandonments.
Opportunity to Drive Revenue and Profitability
A synchronized omnichannel model will allow for more options for the dealership to upsell and cross-sell products and ultimately increase potential revenue.
Expanded Clientele
Reduce the cost of new customer acquisition and grow new business across brands and geographies.
A location-independent approach allows for better reach and growth in new markets.
Simplified Product Search
An online model will include all the vehicles in the catalog, giving customers the option to simultaneously view and compare different models, features, and specifications.
Streamlined Operations
Driving efficiency across the Auto OEMs’ value chain and providing a single OEM platform which customers can access from anywhere, anytime.
An online business model where customers can directly order vehicles based on their requirements will improve customer satisfaction.
This will allow for inventory management and lower the associated cost for both the OEM and the dealerships.
Cloud Technology
Underlying infrastructure on Cloud which makes the solution Scalable, Highly Available, Secure and Flexible.
Cloud technology engages the OEM with customers beyond the purchase.
A connected platform that gives insights into the customer experience and journey can help in predicting or designing future campaigns for the OEM.
Behavioural Analysis
Ability to understand the buying pattern of the customer based on past trends and have more personalised messaging for targeted campaigns.
The various elements that a consumer likes to personalize on the vehicle can help the OEM understand the consumer preferences in the market.
Value We are Driving for OEMs through Our Complete Digital Experience Solution for Light Vehicles
Technically Advanced Solution That’s Secure and Scalable
Personal data rights of the business will be kept in high regard.
The solution adheres to GDPR compliant data retention policies to ensure that the personal data of business contacts are protected.
A scalable ecommerce website is crucial when it comes to accommodating the growing number of visitors to the web store.
It all comes down to scalability for an online business to last. Our solution ensures scalability and load balancing to guarantee a seamless user experience.
Our solution establishes the proper information security governance structure based on International Standards to facilitate business data security.
Our expertise in IoT and connected cars allows the integration of digital technologies with the platform.
This helps to deliver personalized solutions that bring value.
With IoT integration, the management can utilize the raw data collected by sensors and uploaded to the cloud to generate valuable insights.
This can be utilised to improve customer engagement and create new sources of revenue for the organization, while keeping costs under control.
An ecosystem consisting of the OEM, dealerships and end-customers is only possible with a unified platform.
The real-time platform will be able to support effective collaboration and secure exchange of data between these stakeholders while also enabling auto financing opportunities, spares procurement, service marketplaces, insurance providers, etc. Also, the diagnostic data can be exploited to make decisions to lower the operation costs.
Technically Advanced Solution That’s Secure and Scalable
GDPR Compliance – Auditability
GDPR Compliance – Auditability
Personal data rights of the business will be kept in high regard.
The solution adheres to GDPR compliant data retention policies to ensure that the personal data of business contacts are protected.
Scalability – Start now and Scale as you grow
Scalability – Start now and Scale as you grow
A scalable ecommerce website is crucial when it comes to accommodating the growing number of visitors to the web store.
It all comes down to scalability for an online business to last. Our solution ensures scalability and load balancing to guarantee a seamless user experience.
Security – Highest level of data security standard
Security – Highest level of data security standard
Our solution establishes the proper information security governance structure based on International Standards to facilitate business data security.
Internet of Things (IoT)
Internet of Things (IoT)
Our expertise in IoT and connected cars allows the integration of digital technologies with the platform.
This helps to deliver personalized solutions that bring value.
With IoT integration, the management can utilize the raw data collected by sensors and uploaded to the cloud to generate valuable insights.
This can be utilised to improve customer engagement and create new sources of revenue for the organization, while keeping costs under control.
Driving efficiency through Integrated Ecosystem Enablement
Driving efficiency through Integrated Ecosystem Enablement
An ecosystem consisting of the OEM, dealerships and end-customers is only possible with a unified platform.
The real-time platform will be able to support effective collaboration and secure exchange of data between these stakeholders while also enabling auto financing opportunities, spares procurement, service marketplaces, insurance providers, etc. Also, the diagnostic data can be exploited to make decisions to lower the operation costs.
A Quick Look at Our Auto Ecommerce & Digital Experience Success Story
Development of a digital service platform for a renowned premium car OEM
Highlights:
- Redesigning the existing operating model to support digital services
- Operating model set-up
- Development and management of digital service platform
- Initiation of a future-proof technology stack for digital communication and business
- Content and commerce strategy
Development of a unified digital shop for a leading Automotive OEM
Highlights:
- Enhanced OEM digital business capability with comprehensive API based development of the digital shop
- Seamless user journey from offline touchpoints to in-car services
- Integration of SAFe framework to ensure cross-functional agile working
- Comprehensive stakeholder management
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