Why are Automotive OEMs Shifting Gears and Going Digital?
Digital experience has grown into a fundamental part of how automotive OEMs conduct their businesses today. And the main reason for this paradigm shift is the preference for online purchases and expectation of great customer experience across multiple touchpoints.
A digital platform adds more value to B2B businesses and their distribution channels. A single integrated platform can cater to various business needs such as enablement of vehicle purchases online, spare parts procurement, post sales services, auctioning of used trucks/buses, etc.
One might say that ecommerce would not be feasible, especially in this industry. Why would a business purchase their fleet of trucks or buses online when there are dealerships just around the corner?
Here’s the truth. People’s buying behaviour is changing more than ever, and no industry is excluded from this shift.
In this digital era, consumers can access anything online. Manufacturers do not need a salesperson these days to keep their customers informed about a product. Even brand exposure is enhanced when businesses shift gears and go digital!
OEMs that manufacture trucks or buses have now shifted their attention to providing clients with an exceptional online experience. They are in the process of a complete digital transformation, combining various technologies to enable marketing automation, data analytics, commerce, and more.
Embitel has created a one-stop-shop Automotive Ecommerce and Digital Experience Solution for the trucks and buses segment that puts OEMs, dealerships, and end customers together on a single platform. This unified solution simplifies sales, improves branding and visibility, delivers value-added services to customers, enhances customer engagement with the brand, and boosts overall customer experience.
Value that Trucks/Buses OEMs Derive from Embitel’s Auto Ecommerce and Digital Experience Solution
Integrated Digital Ecosystem
Our solution encompasses the whole spectrum – Capturing customer buying intent, Commerce for transactions, Analytics for Personalisation, and Automation for Marketing campaigns.
A seamless interface coupled with integrations that facilitate financing, auto insurance, tire replacement, used truck trade-in, maintenance and repair, truck/bus retrofitting, telematics, etc. boost overall customer experience.
Transparency in Purchase Process
From a consumer’s perspective, an online portal for purchasing vehicles engenders more trust in vehicle OEMs.
Irrespective of whether it is a B2B, B2B2C or D2C business model, transparency in the purchase process coupled with omnichannel customer engagement strategies is just the right formula to stand out from competitors in the automotive industry today.
Personalised Marketing Strategy for Regional Needs
Truck/Bus OEMs can benefit from a brand strategy that takes into account regional differences for better penetration, improved brand recognition and optimised pricing.
Vehicles that are adapted to the specific needs of local markets (such as poor roads, overloading, etc.) can be promoted better through an online portal.
Value Added Services to Reduce TCO & Boost Revenue
Auto OEMs can open up multiple channels of potential revenue by offering value added services to customers that reduce TCO.
For instance, by introducing the preventive maintenance facility, auto OEMs can leverage technology to pre-emptively identify possible failures in vehicle parts and rectify them before they even occur.
In the long run, this helps in maintaining the vehicles in prime condition and reducing overall TCO.
A synchronized omnichannel model will also allow for more options for the OEMs to upsell and cross-sell products and ultimately increase potential revenue.
Simplified Product Research
A dealership cannot compete with the massive information and options available for a customer on an end-to-end online platform.
An online model will include all the vehicles in the catalog, allowing customers to compare different models and their specifications simultaneously.
This eases the processes of product research and shortlisting considerably.
Cloud Technology for Optimised Marketing Campaigns
Our solution has an underlying cloud infrastructure that makes the solution Scalable, Highly Available, Secure and Flexible.
A connected cloud platform provides insights into the customer experience and journey and can help in designing future marketing campaigns for the OEM.
This will also help the OEM better understand consumer preferences in the market.
Technically Advanced Solution That’s Secure and Scalable
Harness new technologies to diversify sales channels.
Automotive brands can adopt cutting-edge technology such as Augmented Reality (AR) to capture the consumer’s attention.
OEMs across the world are exploring options such as virtual vehicle showrooms that enable users to explore products and experience a showroom-like feeling from the comforts of their homes.
Leverage the power of AI in ecommerce via Product recommendation and personalization to boost online customer experience.
At Embitel, we keep the personal data rights of the business in high regard.
Our solution adheres to GDPR compliant data retention policies ensuring the protection of the personal data of business contacts.
For an online business to last, it all comes down to scalability.
A scalable online portal is crucial when accommodating the growing number of visitors to the web store.
Our solution ensures scalability and load balancing to guarantee a seamless user experience.
Our solution establishes the proper information security governance structure based on International Standards to facilitate business data security.
A one-stop-shop solution integrating the OEM, dealerships, end customers and various other stakeholders will create a unified ecosystem that provides value to all parties.
From product discovery to feature analysis, order placement to financing opportunities, the spectrum of services such a platform offers is immense.
There is mounting evidence that this is the future of the automotive industry and early adopters will be leaders in this space!
Technically Advanced Solution That’s Secure and Scalable
Internet of Things (IoT)
Internet of Things (IoT)
Harness new technologies to diversify sales channels.
Automotive brands can adopt cutting-edge technology such as Augmented Reality (AR) to capture the consumer’s attention.
OEMs across the world are exploring options such as virtual vehicle showrooms that enable users to explore products and experience a showroom-like feeling from the comforts of their homes.
Leverage the power of AI in ecommerce via Product recommendation and personalization to boost online customer experience.
Auditability
Auditability
At Embitel, we keep the personal data rights of the business in high regard.
Our solution adheres to GDPR compliant data retention policies ensuring the protection of the personal data of business contacts.
Start Now and Scale As You Grow
Start Now and Scale As You Grow
For an online business to last, it all comes down to scalability.
A scalable online portal is crucial when accommodating the growing number of visitors to the web store.
Our solution ensures scalability and load balancing to guarantee a seamless user experience.
Highest Level of Data Security
Highest Level of Data Security
Our solution establishes the proper information security governance structure based on International Standards to facilitate business data security.
One-Stop-Shop Solution
One-Stop-Shop Solution
A one-stop-shop solution integrating the OEM, dealerships, end customers and various other stakeholders will create a unified ecosystem that provides value to all parties.
From product discovery to feature analysis, order placement to financing opportunities, the spectrum of services such a platform offers is immense.
There is mounting evidence that this is the future of the automotive industry and early adopters will be leaders in this space!
Quick Look at One of Our Auto Ecommerce Success Stories
Title:
Development of an after-sales digital commerce platform for a leading bus OEM
Highlights:
- Development of future-proof digital sales platform which bundles all commerce activities and sales channels
- A unified platform for the procurement of spare parts and services for customers
- Seamless integration with the customers’ existing CMS and CRM systems
- Possibility for dealers to set individual prices and payment modalities
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