Launching a Retail Platform for a Leading Power Tools Manufacturer: Tailored for International Markets

About the Customer

Our customer is an international developer, manufacturer, and distributor of power tools. It has been recognized for its best-selling chainsaw brand since 1971. The company serves a diverse clientele, including professional forestry, agriculture, landscape maintenance and construction.

Business Challenges

The customer wanted to deliver an exceptional retail platform to their retailers, distributors, and end users.

However, they faced significant challenges in integrating local workflows across multiple countries. They required a modular and scalable platform that ensured high availability, compatibility across various devices, and the ability to operate in multiple languages tailored to specific local markets.
 

Our Solution

We utilised a robust tech stack to address these challenges.

Our solution involved:

• Providing strategic consulting and developing a comprehensive concept-based solution.
• Creating a specialised retail ecommerce platform designed to meet the unique needs of their business model.
• Rolling out the platform across multiple countries, ensuring it was tailored to local workflows and requirements.
• Offering ongoing support with feature enhancements to adapt to evolving market demands.

Embitel Impact

• An expanded customer base, allowing for increased market penetration.
• A notable increase in revenue driven by improved user experience and accessibility.
• Reduced operating costs through streamlined processes and efficient platform management.

Tech Stack

– AEM, Hybris, CIF IO Connector