2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.

Rarely has a new area of business been heralded with such enthusiasm as “mobile commerce”, that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet’s capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront

M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA.

M-commerce can be divided into three types i.e. premium content, remote payment and point-of-sale applications. Of those, premium content will be the most important, generating more than three-fourths of all m-commerce revenues.

ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers;

In February month Google have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today …

According to India Online Landscape 2011 study by Juxt, the number of active internet users in India stand at 65 million, recording a 28 per cent rise from 51 million last year. The study also revealed that India has 61 million ‘regular’ users …

comScore has released its first look at visitation to Google+ finding that in its first three weeks the site has reached 20 million worldwide visitors where India ranked as the second largest market for Google+ with 2.8 million visitors. …

Getting noticed in a sea of ads across millions of websites is not an easy task. But putting your message in front of an audience who cares about your message can help it stand out. Powerful targeting technology puts your …

Mcommerce can be divided into three types i.e. premium content, remote payment and point-of-sale applications. Of those, premium content will be the most important, generating more than three-fourths of all mcommerce revenues. Type of Mcommerce 1. Premium content this is …