The customer is a globally recognized powerhouse in the consumer goods industry. With a fruitful partnership spanning multiple years, we have been privileged to assist them in turning their digital vision into a reality.
After having revolutionized customer-brand engagement in B2C, Conversational commerce is making way for game-changing customer interactions in B2B and B2B2C segments as well . With the rise of messaging platforms, AI-powered chatbots, and virtual assistants, B2B companies are embracing conversational commerce to enhance customer experiences and drive business growth.
Conversational commerce enables brands to offer real-time support and personalized recommendations, address queries and share product information (catalogue, product pricing, availability status), make purchases and transactions, all in real-time – from a single channel!
Realizing the potential of Conversational commerce, our customer wanted to streamline their brand-customer interactions using the latest tools.
Given the deep trust established through our extensive understanding of their business processes, Embitel was the clear and natural choice for our esteemed client as their long-term trusted partner for ecommerce implementation.
Embitel’s proficient team of digital commerce consultants and solution architects organized an ecommerce consulting workshop in collaboration with the customer team.
Through an in-depth analysis of the customer’s needs, the teams jointly determined the development of a Proof of Concept (PoC) for Conversational Commerce, specifically tailored for their B2B and B2B2C business line.
The PoC was developed for their flagship Electronic Local Modern Trade ( eLMT) solution. eLMT is a B2B modelled Progressive Web App on Magento 2 for smooth Salesmen and Retailers interaction.
To enhance real-time transactions and meet the customer’s requirements, a comprehensive roadmap was devised. Some key attributes of the PoC include:
Key Highlights:
Additionally, the conversational commerce solution would enable the following transactions between the brand and the customer.
The team developed a custom controller to establish smooth and real-time conversational communication between Messenger app APIs and the Magento server.
The implementation of the conversational commerce Proof of Concept (PoC) proved to be a tremendous success for the customer.
This transition is driven by the high success ratio and the customer’s confidence in the potential of conversational commerce to further enhance their brand-customer transactions.
Magento Commerce: Powering the customer B2B website
(WhatsApp/Facebook/Line): Messaging Client
Webhook : To establish seamless communication between messaging app and backend
JS based Custom controller: Created to ensure smooth communication between messenger and Magento server