Optimising User Engagement by Integrating Adobe Analytics & Target for Enhanced Personalisation

About Customer

Our customer is a US-based leading provider of cybersecurity solutions worldwide. They offer their users comprehensive protection with advanced threat intelligence and integrated security platforms.

Business Challenges

• Difficulty in capturing audience engagement based on user activities and personalizing the journey according to search intent.
• Issues with Target script execution causing page flickering, primarily related to JavaScript load times.
• Challenges in creating profile attributes at each interaction stage based on session count and user location.

Our Solution

• Successfully delivered content through Adobe Target, enhancing personalization based on audience profiling and location data.
• Developed scripts that resolved the page flickering issue, improving the overall user experience.
• Enhanced functionality and personalization were implemented with robust support for MBox and user profile validation in Adobe Target.
• Established a seamless workflow connection between Adobe Target and Adobe Analytics, facilitating the use of the Segment Builder and the efficient publishing of changes from Analytics to Target.
• The Segment Builder and Workspace in Adobe Analytics helped to manage and profile audience reports facilitating more informed decision-making.

Embitel Impact

• Implementation of scripts guided their team to effectively to track specific users and improved data visibility.
• They saw a significantimprovement in operational efficiency.
• Our timely and contextual tech intervention enabled them to make informed decisions driving more personalised and targeted marketing efforts.
• We helped them leverage advanced analytics and personalisation tools that enhanced user engagement and streamlined processes for them.

Tech stack

Adobe Experience Manager

Adobe Analytics

Adobe Target