Redchief

Red Chief is the brand of Leayan Global Pvt Ltd- a footwear & leather division of RSPL Group. The company is a complete leather and footwear manufacturer with its own tannery, and five manufacturing plants. The brand was satisfying offline successfully the huge demand of leather products under affordable prices since 1997. The brand has seen impressive growth since its inception and has an early realization of the current market shift towards online shopping. Hence, decided to offer their valuable customer an ease of shopping their favorite brand through exclusive online store.

Objective:

• To reach more customers and the huge crazy leather fans on just a click.
• Cater to global markets while maintaining quality & excellence.
• Expand distribution network, efficiently covering entire India through the online channel.
• Implementation of effective promotional and marketing activities to reach maximum customers.
• Technology advancement without losing focus on business processes.
• A cost effective solution with quick turnaround time.

Our Role:

• To understand the brand mantra, target groups, backend business processes and align them with online expectation
• Conceptualizing of plans to provide maximum user experience on site.
• Proposing complete technology solution and consulting at every aspect of the e-commerce framework.
• Provide relevant online marketing services.
• To ensure smooth functioning of the portal with scalability and compatibility options.
• To provide continuous support on IT infrastructure management & application maintenance

Our Solution:

• E-Commerce process flow consultation
• Customizing design template to fit brand guidelines
• Complete Magento Ecommerce Implementation
• Configuring application backend flow to match business processes.
• Proposing Extensive Online Marketing plan & execution
• Server architecture design, deployment & 24×7 maintenance
• Provide application support post go-live

Client Benefits:

• Quick Turnaround time
• A one stop shop for all e-commerce services like design, development, IT & Server, online marketing.
• High visibility on social media sites.
• A cost effective solution with all desired features, functionality and easily customized backend support for future changes.
• Able to generate substantial orders online during initial days of launch, continue having strong focus on business concepts while us working on the complete portal maintenance activities.