Best ecommerce Trends to follow in 2011

Best ecommerce Trends to follow in 2011

Consumer Focus in On Price: The trend as it states in the article is that we’ll see a decline in brand loyalty and an increase in PRICE LOYALTY. My personal belief is that that has been a balance for a very long time now and not just going into 2011. You’ll always have the shopper who will buy from you because of services such as great customer support and some will always just purchase where they find the best price

Video Marketing: Getting a marketing campaign to go viral can take one of two things: hard work or luck. Regardless of whether your company becomes the next top video on YouTube, more consumers are finding out about great companies through video marketing.

SEO for Best Results: SEO is no longer a static field (although it never was as such). SEO is changing in tandem with changes in search engines (such as Google introducing Google Instant) and with more and more optimization focused on social media.

Mobile Ecommerce: Mobile ecommerce is on the rise – 2011 will show an increase in the number of solely mobile (dedicated) ecommerce websites than in 2010. This is because smartphone usage has increased by 48.7% in the UK only with 54.3 Million units in 2010.

eMail Marketing: No longer are email marketers just sending out standard emails to everyone on their list. Segmentation is just a middleman: if full personalization is possible, you should grab it by the neck. More than just targeting previous purchasers, our Personal Merchant email add-on enables each email to be personalized based upon buy, browse and click behavior.

Increased importance of Analytics: In 2011, merchants will increasingly rely on Analytics in their ecommerce – an aspect of ecommerce that was previously neglected. This is after a decrease in online search for products and an increase in other search terms such as getting discounts. As such, ecommerce merchants will rely more on analytics.

Tweets and Social Networking: With the explosion of social networking, most ecommerce companies are creating social network profiles of their own. Through sites like Twitter and Facebook, companies are able to offer promotions to fans, get feedback on products, and connect with the people buying their products and services. Some companies are even using social networking as one component of their customer service. Have a complaint? Tweet about it and see how quickly you get a response.

This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink