Google AdWords Bid To Call: Cost-Per-Phone (CPP)
Google has announced a new option to bid differently for phone calls versus clicks to your web site with Bid To Call charged on a cost-per-phone call (CPP) basis.
So if you are willing to pay $5 for a phone call but only $1 for a click to your web site, you can now specify so.
The ad position for these are are based on the quality score and CPP price. The algorithm is Ad rank = (max CPC bid x click quality score) + (max CPP x phone call quality score).
How do you set this up?
You need to select the option to use a Google forwarding number when you set up Call Extensions. Then you must enter a Max CPP bid in order to activate bid-per-call.
Then when someone sees your ad and calls you, Google will charge you the CPP price:
This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink
SUBSCRIBE
ASK OUR EXPERTS
POPULAR TAGS
RELATED SERVICES
Hybris Omnichannel Solutions
An enterprise-class ecommerce platform for B2B and B2C businesses
Magneto Ecommerce Services
Best digital commerce platform for small and medium businesses (Gartner’s Magic Quadrant)
CPG LaunchPro 100
A SAP Hybris based rapid deployment solution for CPG, Grocery and F&B business. Go-Live in 100 days
CUSTOMER SUCCESS STORIES
Rebuilding Jarir.com – the ERP and UX issues
A re-designed magento implementation that reduced ERP import time from 3-4 days to less than 2 hours.
Medfirst India – a B2B marketplace on Magento
India’s first online marketplace for hospital and patient care equipments. Integrated with HDFC, InstaMojo, PayUMoney payment gateways
BMMi Shops – online F&B store
Magento ecommerce website and mobile app development for Bahrain’s leading beverage retailer