Your Guide to a Data-driven Solution to Shorter Sales Cycle with Freddy AI

Your Guide to a Data-driven Solution to Shorter Sales Cycle with Freddy AI

The sales cycle is as important as the sales process itself. If the sales cycle is faster sooner the products reach the market. Closing the deals quickly and efficiently is also a capability that enterprises must possess. As per the reports, only 38% of organizations have an excellent sales cycle that lasts for months together. Shorter sales cycle ensures better ROI.

Data and information about possibilities and risk analysis should be kept handy to establish short sales cycle. Enterprises today need a tool that can convert these insights into strategy that can be implemented in the sales process.

Freshworks has come up with Freddy AI, an excellent solution that converts customer data with intelligence to guide sales team to reduce their sales cycle.

Below are few smart ways to shorten sales cycle.

Get complete buyer information

For the sales cycle to be short-term, the marketing and sales teams must be aligned with their objectives and derive results. There is a lack of transparency between the teams due to data fragmentation and distribution across multiple platforms like CRM and marketing automation software.

A unified CRM syncs marketing and sales information on a single platform. If you are in a marketing team, CRM should allow you to access insights collected by a sales person. It will help you create discounts, promotions. Trigger notifications, alert users about new features etc.

If you are in sales team, CRM should allow you to access marketing team’s campaign information to understand user behavior, transactional information and also get information about their activities before signing up.

It is important to have information about each other team’s funnel to develop efficient campaigns and make right decision w.r.t closing deals sooner and shorten the sales cycle.

Improve sales cycle with on-demand reports

Analyze how the sales team performs at every step of the buyer’s journey to understand what works and what does not.

Take help of a CRM solution to get insights into emails, calls, campaign performance, and deals such as open and cold deals. Analysis of sales metrics is of utmost importance to know about the deals completed and deals lost. Identifying growth opportunities should happen here to make well informed decisions. Other handy information like call duration, recording of the calls, interaction history will help in completing the sales cycle. Soon.

Lay down achievable goals and encourage sales team to close deals faster

Having clearer goals for respective teams will make the life of sales and marketing people much easier. The goals should be feasible by the teams and it should be motivating to both the teams to come forward and work together.

Goals help in gauging the performance of teams and chalk out future campaigns. Goals should be set based on past performance of teams or individual contributions, time-taken to achieve the goals and their outcomes. Goals should also have data about the number of current deals in pipeline, based on product or domain and their progress in the sales cycle.

Go for automation

Manual updating and redundant tasks are keeping sales team from accomplishing their targets. Tasks like updating and logging customer data, calls, and sending emails can be automated rather than doing it manually.

Today CRMs come with workflow automation with an array of functionalities like lead follow-ups, field updating and attracting new leads. They also streamline the processes and help in productivity. This in turn, will give more time for sales team to concentrate on priority tasks and close the deals sooner.

Automated emails and sequences

There are higher chances for prospects to turn into customers provided they are engaged as soon as they interact with your brand. With CRMs available to automate the processes by sending personalized emails at specific times and intervals, making the experience holistic and empowering to customers. It is a good way to ensure that every customer touchpoint is met and meaningful conversations happen regularly.

Deliver personalized interaction with AI

The norm is to pick up a new prospect, qualify and interact with them on the basis of their area of interest or the ability to purchase and take them through the sales cycle process. This process is manual in most of the enterprises. Did you know that you can automate the process of picking up and setting up the qualification process?

What we need now is a CRM with AI (artificial intelligence) that helps you make sure that all prospects are attended and qualified in the real-time, which can differentiate between hot and cold prospects and close the deals appropriately. AI will not only shorten the sales cycle but also helps in better productivity between sales and marketing teams. It also helps to focus on building relationships with customers.

Freshsales  brings Freddy AI, an in-built tool that aids sales team with actionable insights, predictions, and suggestions according to your business goals.

Freddy AI identifies the best prospects with predictive contact scoring, provides insights on deals, and drives them to closure. It also prompts the next best action to drive conversations and sends notifications about out-of-office prospects.

Conclusion

The road to success is not an easy one but definitely achievable with the help of trusted partners. Embitel is one such registered partner of Freshworks and has been associated with many successful projects of enterprises across various industries. Reach out to our sales team today and get a free demo.

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