hybris omnichannel commerce – why the retailers are investing

hybris omnichannel commerce – why the retailers are investing

American fashion retailer Nordstorm has nearly 1 million followers who can shop via Instagram, and Macy’s, a competitor, is scaling down brick-and-mortar stores and increasing its digital features to raise its already-growing online sales. These brands have become the early starters in the development of the omnichannel experience.

The need for investment

Omnichannel retail means offering the same benefits, value and experience to the customer across various formats-physical stores, websites, kiosks, social media, mobile phones etc.offering a seamless shopping experience across all these platforms. “Shoppers do not see the world as online versus in-store. It is fully integrated in their minds and lives,” says Kit Yarrow, professor of marketing and psychology at San Francisco’s Golden Gate University. “But until very recently, most businesses were set up with an online division that often competed with their brick-and-mortar division. Omnichannel retailers need to get out of silo thinking and integrate various functions.”

The omnichannel impact

To develop their omnichannel retail, many businesses, including Future Group and Shoppers Stop, have turned to SAP hybris, a proven robust and adaptive ecommerce solution. A case in point is UK’s leading toy retailer The Entertainer, which has seen a jump in online sales by 32% after modernization of its online store with hybris. “The possibility to build-up and adjust hybris platform to our individual needs has…enabled us to implement our order processing services,”says Duncan Grant, the omnichannel manager at The Entertainer. Recently, the market research company Forrester named SAP hybris among those B2C commerce vendors who represent the best of the best. In its report, it said that hybris software has “strong or robust capabilities for order management, product information management, or experience management as a native capability of their core commerce management products.”

Looking for an ecommerce technology partner to develop and integrate hybris omnichannel retail for your business? Contact us at sales@embitel.com

For more such interesting updates, join us on LinkedIn:

• Embitel LinkedIn page
• hybris showcase page

References:

http://www.business-standard.com

http://www.livemint.com

http://www.omnichannelretailingforum.com

This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink