Mobile Payment Will Change Commerce: 2012 Consumer Trend

Mobile Payment Will Change Commerce: 2012 Consumer Trend

Rick Rusch who is a senior leader in business and marketing.predicting that 2012 will be the year of the mobile payment movement.

Mobile payment, if you’re unfamiliar with the concept, is when consumers use their phones, like a credit card, with the help of a special near-field communication (NFC) microchip. Consumers could conceivably leave their wallets at home and pay with the tap of a phone instead.  While mobile commerce (buying stuff from online websites was nearly a $5 billion business in 2010, according to ABI Research estimates…their forecast for 2015 is jaw dropping. Shoppers around the world are expected to spend about $119 billion on goods and services purchased via  mobile phones. That number represents about 8% of the total e-commerce market.

But back to mobile payment, which is yet to take off in the USA.

Not surprisingly Apple has their eye on a “bigger” use for NFC technology.

The maker of the best-selling smartphone in the world—the iPhone 4—and the fourth largest cell phone manufacturer in the world, Apple Inc. reportedly wants to use NFC technology in future iPhone models to allow Apple’s computers to be able to act as terminals for information stored on iPhones. Users would essentially sync their iPhones with their Macintosh computers and then be able to use other Macs as their own after quickly scanning their iPhone via NFC and temporarily transferring their user data to the Mac acting as a terminal. You would be able to login to your computer from anywhere as long as you have the proper iPhone and can find access to a Mac with the ability turned on.

Be prepared for your smartphone to be even more hardworking in the next few months. Once your phone becomes the gateway to purchases and the remote key to your computer you’ll never want to “leave home without it.”

This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink