Order Online and Pick in store – A starting point for Indian retailers to start e Commerce

Order Online and Pick in store – A starting point for Indian retailers to start e Commerce

Is the Indian consumers still not matured for ecommerce and mcommerce retailing ? Well, the debate continues as the more traditional players still have a mindset that the Indian consumer is not ready but the people in second school of thought, believes they are ready.

It is definitely true to a certain extent, that Indian customer is willing to indulge for guaranteed supply like e-tickets, movie tickets etc. But he is wary, when it comes to delivery of products, as retailers have no clear policy and guarantee mechanism regarding fulfillment.

This can be resolved, if the retailers offer consumer with option of ordering it online and picking his packed items in stores would help to overcome this initial block in the mindset and would give them the needed confidence. Already this has started working, as consumers have the choice to buy on line and pick at the store using tenders like m-coupons etc.

As a consumer, this saves me time and gives me the convenience of filling my cart without the hassles of moving around in a crowed store, at my convenient time, may be in the night when the store is not even open. It saves me the time of waiting in queue at the billing counter.

The Indian consumer is a smart consumer and is ready to adopt new channel looking for more convenience, if he is given a safe try. The option of Order Online and Pick in store has all.

Indian retailers need to change their attitude to succeed, Indian consumer is ready to take risk once and give opportunity to online retailer.

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