QwikCilver starts selling Gift Cards online..!!

QwikCilver starts selling Gift Cards online..!!

QwikCilver is India’s largest provider of stored value card based solutions. Be it Gift Card programs, Loyalty programs, Discount programs for Retailers and service providers, or convenience and operational efficiency programs for Corporate like Campus Cards, Incentives and Benefits Card. They planned to get into direct retailing of Gift cards through the online channel and got in touch with Embitel.

The company’s promoters and directors come with vast experience in technology and hence they knew what they wanted from the beginning itself. They wanted to use a strong but very scalable open-source platform to deploy their portal on. The scope needed a lot of API level integrations, ability to talk to multiple different systems and various new feature additions. This portal is a complete gifting portal and hence has been designed in such way. From its looks, which has taken a lot of brainstorming to arrive at, to the kind of add on products on offer with the main product, everything has been done keeping gifting as the theme. For customer’s convenience, features like eGV (you can buy and print or mail), card balance checking and card top-up facility are provided.

The website went online sometime back and is getting positive traction in the market. While existing features have already stabilized, a lot of new feature development is happening. Since gifting is a social thing, tight integration with Facebook and other social platforms is must to have. We will see something unique on this soon. Keep checkingwww.giftbig.com for latest additions.

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