Use the following strategies to get good traffic and rankings in Yahoo search engine.
1. Use keyword-rich titles, about 20 words long and unique for each page of your site. These titles are the first things that Yahoo! sees and are the single most important aspect of your site regardless of which search engine you are optimizing for.
2. Use the meta description tag on each page too, with a description that fits your site well. Yahoo! still uses meta tags for its descriptive purposes but not necessarily word for word. Make sure that you have a quality description so that you don’t run into situations where you don’t get listed because of lack thereof. Basically, your description tag is an evasive action rather than an attempt at attaining a high number of hits or a higher rating.
3. A meta keywords tag should be included on every page of your website, and it should list words and phrases related to the site. Make sure that the key words describe the specific page rather than the site itself except for the index page. You don’t want a bunch of people to be going to the wrong front page. They may see the page, not find their answer and leave. If they find your home page, they’ll probably see that it’s a home page, look for a relevant link, and find the answer or material that they are looking for.
4. Well-written, keyword-rich content will help you a lot with Yahoo. Well-written content is important regardless of search engines. This content is the entire reason for your site’s existence. Make sure that the content that you deliver is something that you want your name on. Something that you can stand behind.
5. Easy-to-follow internal links in plain text will help Yahoo’s spider – the bottom of the page is a good place for them.
