SEO – Don’t Forget to Add Description and Keywords Tags
Many webmasters overlook the description and keywords meta tags, but they can give your site the edge over your competitors. Pay attention to these 2 tags in each page.
The description tag should be a useful, compelling summary of your page content. This tag is often used to display a summary of your page in the search results, so it’s worth making it keyword-rich and including a call to action.
Most search engines ignore the keywords tag these days; however it doesn’t hurt to create one (if nothing else it’s another chance to insert your keywords in the page). Some directories also use the keywords tag to classify sites.
Ensure that each page has unique description and keywords tags. If a search engine finds many pages with the same description and keywords, it can see those pages as less important.
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