Home Digital Commerce & Experience Blog Social Media Marketing and its Advantages to your Business

Social Media Marketing and its Advantages to your Business

Social Media Marketing: Social media marketing is the procedure of promoting your site or business through social media channels. Social Media Marketing is an influential approach that will get you links, awareness and huge amounts of traffic.

There is no other low cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.
Advantages with Social Media Marketing
In Present Scenario Social Media Marketing is becoming a major tool for Search Engine Optimization.
Primary and Secondary Traffic: Though the primary traffic, which comes directly from the social media websites ,may not be so useful, the secondary traffic ,which is referral traffic from websites which link to and send you visitors after they come across your content through the social sites, are very targeted and useful for your websites.
High Quality Links: When a website receives a large number of natural, permanent links from trusted domains, it develops ability. Search engines trust it. It will help enormously in Search engine ranking as well. In a sense, you are obtaining these quality links through borrowed trust.
Social Media Marketing – How it will helpful to your business?
Natural:  Not only do you get natural links without any visible pattern, your website is exposed to large groups of people in an impulsive fashion. This differs from paid advertising which has overt commercial overtones.
Defensible: Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
Low-cost/High returns:  If the social media marketing is done by yourself, costs are limited to only time and possibly the expenses involved in hiring an expert. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
Complement Other Efforts: Social media optimization and mark

This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink

Apr 23 2015
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