Tips for cart abandonment emails

Tips for cart abandonment emails

Cart abandonment is a loss of opportunity and loss of sales for ecommerce businesses. What do you do for abandoned carts? You must, if you are not doing anything. Send me my commission for the added sales you will get, if you start acting on the abandoned carts.

Here are few tips and observations;

1. Send email to the cart abandoners. 
   • Send a series of three or more shopping cart abandonment messages, and see upwards of 60% of recovered revenue coming from the second and third mails.
2. Content of the emails;
   • Personalize – Include name of the buyer
   • Product – show the products in the abandoned cart. Include price of these products.
   • Including recommended products in shopping cart abandonment messages will help increase sales and AOV (Average Order Value)
   • A call to action – all the mails must have a visible call to action. e.g. ‘buy now’ ‘checkout now and get 5% off’, ‘take your cart home’
3. Right frequency of emails;
   • Sending the first message one hour after abandonment has the highest conversion rates, but waiting three to six hours results in higher average order value. 
   • The second message should be sent within 24 hours of abandonment.
   • and the third one should be sent within 72 hours of abandonment.
4. Show urgency; 
   • inform that the product is running out, that products in cart will be deleted within so many hours, that the offer will expire soon.
   • Don’t offer any discounts in the first message.
   • Offer incremental discounts in the following mails. Remember, these are time bound discounts.
   • Last message to inform that the cart will be deleted within such time if no action is taken.

Do write back on to inform me the % increase in sales you got after following these practices. Happy emailing!!

This entry was posted in Digital Commerce & Experience Blog, Blog by Embitel. Bookmark the permalink