comScore a leader in measuring the digital world today released a study focusing on Google’s strong relative position in the emerging Internet market of India. Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.
Google usage is more prevalent in certain global markets than others. Two particular markets stand apart from the rest in terms of their dependence on Google: Brazil and India. In July, 29.8 percent of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent. Notably, despite Google’s high relative share of time spent in Brazil, it slightly trailed Microsoft Sites’ 30.1 percent share of time spent in the market.
