Latest Trends Driving Hotbed of ecommerce Today

Latest Trends Driving Hotbed of ecommerce Today

The key difference between today and Internet commerce in the late 1990s is, in a word: infrastructure. That means now there are simply more new types of online services, technologies, and marketplaces that make it far easier for the average person to start an ecommerce business. Just think of all the things that did not exist when ecommerce first began: blogs, pod casts, search engine marketing, WiFi, RSS feeds, social networking, and the list goes on. Ecommerce development has changed the way companies and people interact and transact online.

Here’s a quick survey of some of the latest trends driving this hotbed of B2C and B2B ecommerce today:

• Vast Online Marketplaces – eBay, Amazon, Overstock, and other online auction sites have spawned millions of businesses—from the home-based, do-it-yourselfers (DIY) to larger enterprises—buying and selling everything imaginable. These sites make it easy to learn the ups and downs of ecommerce with less risk.
• Turnkey Ecommerce Solutions -Now online sellers can sign up with robust ecommerce platforms or services to help them configure and operate online stores, handle shopping cart transactions, credit card processing, and publicize your site on multiple online marketplaces.
• Safe Electronic Payment Services – One of the pitfalls of early ecommerce was the specter of online fraud and spotty payment methods. PayPal and other electronic payment services have paved the way for safe, painless online transactions.
• Search Engine Marketing – By placing ads for your online business with popular search engines and choosing key words or phrases that match with your products or services, you can drive more traffic to your site and dramatically increase revenue. You can also sign up for affiliate marketing programs on popular sites that steer shoppers to products and get fees.
• Web Site Traffic Reports – This may sound complicated, but it’s really using simple (and free) tools to see how many visitors come to your site monthly, get a handle on what they’re buying (or not), and which search terms they’re using to find your site.

In addition to these trends, online sellers today are using other new tools like blogs, social media (LinkedIn, MySpace, Face book), and photo sharing (Flickr) to reach out and connect with potential customers all over the world.

Other benefits of ecommerce include:

• Increased sales
• Access to new sales channels
• Better brand awareness
• Increased efficiency with new technology
• New partnership and cross-selling opportunities
• Optimization of merchandise
• Instant customer feedback
• Happier customers

So what are you waiting for? Ensure your Ecommerce website is set up correctly and optimized for business. Call or email us right away to get started.

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