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Monthly Archives: June 2021

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Implementing Automotive Cybersecurity Through Transport Layer Security

Category : automotive-insights

 

TLS has emerged as a reliable method of ensuring secure Remote Diagnostics via DoIP (ISO 13400) and Firmware over the air upgrade for ECU software

The idea of remote diagnostics of a vehicle sounds very exciting. And so does the convenience of updating a car’s software without visiting the garage. It seems like a win-win for the car users as well as the OEMs and service centers. However, it is important to be aware of the security risks that can wreak havoc once a cyberattack cripples the car electronics system and steals valuable data. Especially, when external TCP/IP protocols are involved, securing the network becomes an uphill task. But should that mean an end to remote diagnostics and Firmware over the air (FOTA) upgrade? Absolutely no!

Cybersecurity comes across as a cornerstone that boosts consumer confidence on advanced technologies such as V2X, V2V, autonomous driving and more.

Thanks to the automotive cybersecurity standards such as ISO 21434, there are clear guidelines and best practices to secure the vehicle network. Among various technologies and security layers, Transport Layer Security (TLS) stands out, especially when protocols such as DoIP are involved. This is because DoIP uses Transport layer to communicate to ECUs and naturally, Transport Layer Security module is the best fit, almost like ‘made for each other’.

We, at Embitel have been delivering solutions around cybersecurity to many of our customers. From secure bootloaders to secured DoIP protocols using TLS, cybersecurity has been at the crux of our innovations.

What is Transport Layer Security?

Transport Layer Security is a shield to secure the Transport Layer of a communication protocol such as DoIP (ISO 13400). TLS protects the data from being stolen or modified when it is being transmitted from a server to client or vice-versa. TLS can be seen as an implementation of cybersecurity protocol. It is essentially a high-level cybersecurity protocol under which there are protocols for specific requirements. The beauty of a TLS module is that it can be easily tailored to the specific requirements of a project.

Looking closely at TLS module, we observe that it comprises of sub-protocols. One of them is the handshake protocol that establishes a type of encrypted understanding between the server and client. During the handshake session, the server and client exchange relevant data to identify and authenticate each other. Session keys and encryption algorithm to be used, will be established. Once the handshake is over, the actual transmission of data takes place.

Similarly, the record protocol ensures the confidentiality and the integrity of the data to be transmitted between the entities. It makes use of symmetric cryptography to achieve that.

Transport Layer Security

At the core of Transport Layer Security module are cipher suites. These are nothing but algorithms that help secure the connection.

The latest version of a transport layer security module comprises the following cipher suites.

cipher suites

During a secure communication, the client will inform the server about which cipher suite it supports. The server will match the cipher suite supported by client to its own. If it matches, the server notifies the client that a secure communication may be established.

TLS module works as a standalone module which can be appended with any kind of TCP/IP communication irrespective of the upper application layer.

Whether it is remote vehicle diagnostics using DoIP as the transport protocol and UDS as the application layer or a FOTA application, TLS can be readily used to secure the communication.
 

Implementation of TLS in Remote Vehicle Diagnostics Powered by DoIP

DoIP stands for Diagnostics over Internet Protocol, a de facto standard for remote vehicle diagnostics used across OEMs. Since, it uses TCP for communication, TLS proves to be the perfect fit for securing the connection between the client DoIP entity and server DoIP entity.

TLS helps in establishing a secure connection which is both:

  • Authenticated: Entails the authenticity and integrity of the data to be communicated.
  • Encrypted: Protection of confidentiality through encrypted communication between client and server.

TLS protocol is implemented by the secure diagnostic communication for the transport channel between DoIP server and client. Prior to exchanging DoIP messages, a secure TCP connection is negotiated using TLS handshake protocol. The server and the client entity exchange versions of TLS protocol, decide the common cipher suite, verify certificates and complete the session key exchange.
 

Implement Automotive Cybersecurity with Solutions from Embitel

Automotive cybersecurity has been one of Embitel’s focus areas in terms of solution development and innovations. Different teams within the automotive and IoT verticals have been working on various use-cases and implementation of automotive cybersecurity. Transport Layer Security, being a major aspect of cybersecurity, has been at the core of our innovations. Following are some of the implementations of automotive cybersecurity technology that our team has successfully developed and delivered.

TLS Equipped with DoIP Software: Our ready-to-integrate DoIP software now comes equipped with TLS module for enhanced security. We can also integrate TLS module for existing customers who have implemented our DoIP stack in the past. Whether it is the latest TLS 1.3 or older versions we will provide end-to-end TLS module implementation.

TLS Equipped FOTA: We have our IoT team also working parallelly on cybersecurity aspect of telematics and general FOTA applications. We can implement TLS module for such IoT applications as well.

Secure Bootloader: Our foray into automotive cybersecurity actually began with secure bootloader implementation for few of our clients. Similar algorithms with SHA 128/256 encryption have been used for developing secure bootloaders. More on secure bootloader in the next section.

Customer Success Story: Development and Integration of Secure Bootloader

Business Context:

Applications like ADAS, Telematics, Body Control Modules require flash Bootloaders for timely ECU re-programming. Since many of these applications use OTA upgrades, the bootloader must be equipped with security features such as Digital Signature, Encryption, Hardware Security Module, and others. We understood the requirements from our customers and started to work on various algorithms to be used for a secure bootloader.

Our Solution:

We have equipped our Secure Bootloader solution with five security components- AES-128, Digital Signature, CRC32, HMS Drivers, Secondary Bootloader (SBL).

Secure Bootloader Solution Overview:

  • We have used AES 128 algorithm for encryption/decryption of the software update patch (image file). Data is secured using the AES 128 algorithm prior to sending it to the vehicle ECU from the flashing device.
  • Our secure Bootloader solution utilizes SHA 256 Algorithm for Digital Signature. The target ECU validates this digital signature before downloading the file.
  • CRC32 algorithm is used an error detecting code to ensure data integrity. Any corruption in data will be identified by CRC32 and prevent it to be downloaded to the ECU.
  • Hardware Security Module integrated within the Bootloader implements hardware level security. It also works with AES algorithm to augment the security of the communication through bootloader.

Automotive cybersecurity using Transport Layer Security module is getting wide-spread acceptability. Connect with us to implement TLS module within your automotive projects related to remote vehicle diagnostics, telematics and FOTA.
 


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Best Chat Marketing Tools in the Market You should Know About

Most businesses today would have heard of chat marketing. If they have not implemented these conversational solutions in their marketing processes, then they would not know about chat marketing in its entirety.

Chat marketing simply put is an approach to building and enhancing the relationship between customers and businesses through automated services like chatbots.

While in the past two years, many industries have benefitted from automated services. Chat marketing is one such marvel that they have leveraged to convert leads into sales.

Let us get to the basics of chat marketing to know why and how businesses are reaping from this addition in their marketing plans.

What is Chat Marketing?

Chat marketing is a way of marketing to acquire and engage customers using messaging software like chatbots, live chat and other messaging channels. You can send customized messages to customers about your product or feature launches, discounts, offers, deals, order updates and product recommendations.

Chat Marketing is an efficient approach in building relationships with customers and move them through marketing and sales funnel smoothly. It helps you view the entire customer lifecycle, seeing where and how impactful interactions can be created to gain more customers from acquisition to retention.

A Chat Marketing strategy comprises of all facets of the business and involves everyone from lead generation team to content marketing, sales, and customer success teams.

Benefits of Chat Marketing

  • Economical & Time saving: You need not hire any dedicated resources and still can provide round the clock customer service through chatbots. Chatbots helps you tend to more customers thereby saving time.
  • Help to Segregate Traffic. Chatbots aids you to streamline the conversation with customers and differentiate users based on the leads and conversion. For instance, a customer who is browsing the pricing details on your site is more likely a warm lead, the chatbot can suggest making an order right in the chat. In case of additional details, the chatbot should be able to provide all the necessary details about your product or service.
  • Instant Response. A prompt response will greatly help in building brand identity and establishing credibility. This helps you attend the customers and their queries quickly. Needless to say, this enables your brand to build a long lasting relationship of trust with your customer.
  • Quicker Payment Process. The payment process should be smooth for customers. To enable this, you can have an extension in the chatbot where the customers can make payment in the chat window itself. It saves time of customers and beneficial for eCommerce stores as well.
  • Suitable for All Businesses. Irrespective of the size or type of your business, you can have chatbots as a universal marketing channel. It could be for Facebook Messenger or Telegram.
  • Improves Engagement. You can target wide range of customers who use other social platforms like Messenger, WhatsApp, WeChat etc. to enhance engagement.
  • Indepth Data Analysis. The data and information you get via chatbots usage helps you in strategizing better and reach out to customers as they wish to see and use.
  • Nurturing Lead. Chatbots help you with the smooth movement of sales funnel. Giving options and showing accurate information will convert the warm leads quickly.

Types of Chat Marketing

  1. Live Chat Marketing refers to selling your products and services to customers in real-time/live. You will know your customer’s preferences based on their previous interaction or search intent and send them personalized messages. This is the best form of marketing when you have to introduce new products and services.
  2. Chatbot Marketing is a way of marketing that leverages artificial intelligence to generate leads and gain customers. In this approach, chatbots initiate the conversation with potential customers. Hence it is commonly called as conversational marketing. Chatbot marketing can resolve customer issues without human intervention thus restoring cold-selling with intent-based selling.
  3. WhatsApp Marketing is one of the most uprising marketing tools for many businesses across the globe. This is a very easy way to reach out to customers who have shown interest in your product or services. Apps like this offer a very high engagement rate.
  4. Facebook Messenger is used to small medium and large businesses owing to its 1.3 billion user base. You can add links in the messenger which aids easy flow of conversations with users in Facebook. With Freshchat-Facebook integration from Freshworks, you can connect and manage multiple Facebook business pages through a single interface. You can send direct messages that can include FAQs and canned responses to customer’s messenger inbox.  Moreover, you can track the conversations.
  5. Apple Business Chat – iMessenger is used to reach out to customers via apple devices. Apple’s integrated tools in the business chat delivers messages through rich media and improved chat experiences with customers. The list and time picker features enables customers to pick the products and schedule appointments. They have an exclusive payment gateway in the chat which makes things easier.

Chat Tools for Marketing

To efficiently sell your products, you need tools that empower marketing and sales. Below mentioned are few key chat tools you should know about.

  • Personalized Chat Widget
  • The chat widget is the window of your business to the customers. Users can have real-time conversations with the support staff or sales representatives of your company. Chat widgets can engage users with proactive messages. These days many companies are using multimedia messages to give a better quality of service.

    What also matters is how does the chat widget appear on the website? It can be an image block, a bubble or a pop-up but it should go with your brand’s image. Freshchat, an exclusive chat-based SaaS product from Freshworks, helps you in customizing your chat widget to match your brand’s identity along with improving engagement, use content that mirrors with all your customers.

  • Dedicated Triggered Messaging
  • Chat triggered messages play a pivotal role in converting window shoppers into customers. These proactive messages help your customers on their purchase journey. You can promote your products and services to potential customers with offers and deals with attention grabbing campaigns.

    These platforms give you options to trigger messages centered on metrics like page visits, cart value and customer priorities. You can preview your messages and campaigns before sending it to customers.

  • Instant Chatbot Builder
  • The automated bots should be built instantly and customizable according to your marketing requirements. This is where you need to have an instant chatbot builder to enhance the process of your customer journey. The chatbots can be built easily with the help of AI. By generating a no-code Graphical User Interface (GUI) builder, you can build conditional or conversational flows to enable bots to resolve the issues or to let the agents know if the bots cannot resolve the issue.

  • Compatible Omnichannel Capacities
  • Customers reach out to you in any form, be it on Facebook or website or messages. You should be able to see their entire journey automatically. Implementing a unified platform will help you to reach out to customers on different apps and view the conversations in a single window. This saves the time of your staff as well.

  • Flawless App Integrations
  • In case you are looking at options to enhance your chat marketing strategy, then app integrations like bots, CRM and marketing or eCommerce software are one of the best methods to opt for. You will be able to enable customers to schedule meetings with your business reps through chat. They also aid in problem tracking, automating and payment processing etc.

    With tools like Freshchat Marketplace, you can manage your integrations from a single interface making the work flows seamless and enhance employee productivity.

Conclusion

Messaging is widely used than social media today. This is also known as viral marketing for a reason. Make the best out of this trend and connect with your customers holistically. Understand their preferences and pain points and deliver the best customer service that will satisfy them and increase your brand loyalty.

Sit down with your team today and check the best possible methods to improve and implement chat marketing in your business.


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FreeRTOS Libraries that Empower IoT Applications

Category : Embedded Blog

Real-time embedded applications are so-called as they necessitate timely response to real world events instantly. Such real world events have specific deadlines within which the embedded system must respond. This is where Real Time Operating Systems (RTOS) achieve prominence. The scheduling policy of RTOS ensures that the required deadlines are met, every time.

FreeRTOS is a leading real time operating system for microcontrollers and small microprocessors that are being increasingly used for designing Edge Devices. Such microcontrollers are usually found in IoT sensors, industrial automation apps, fitness trackers, automobiles, etc. and have limited memory and computation capabilities.

The main advantage of using FreeRTOS is that it enables you to easily program and deploy low-power real-time devices. It also eases the connectivity, security and management aspects of these devices. The OS is currently available under the MIT open source license.

What Does FreeRTOS Include?

FreeRTOS is inclusive of a kernel and a large set of software libraries that can be used to configure embedded applications suitable for various industries. After the support of FreeRTOS came under the aegis of Amazon Web Services (AWS) in 2017, the OS has seen exponential evolution and growth.

Amazon FreeRTOS has libraries that can connect low-power devices to significantly advanced edge devices running Amazon IoT Greengrass or extensive cloud services such as Amazon IoT Core. In other words, the OS is capable of securely connecting edge devices to cloud services or other edge devices effortlessly. It also supports remote updates over the air (OTA).

In this article, we will explore the FreeRTOS libraries that make it possible to craft intelligent IoT devices at the edge.

Interesting Stats on Edge Computing and FreeRTOS

A recent report from Markets and Markets indicates that edge computing is expected to see prolific growth between 2020 and 2025 at a CAGR of 34.1%. The advent of connected cars and autonomous vehicles have only reinforced the need for lightweight frameworks that promise high throughput. This has created ample opportunities for edge computing in the automotive market.

In a 2019 survey of the embedded markets conducted by Aspencore, it was found that real-time capability was a key factor that influenced the choice of a commercial operating system in embedded application development.

The report also highlighted that FreeRTOS was among the top three popular operating systems for embedded applications.

Stats on FreeRTOS
 

AWS IoT Libraries

AWS IoT Libraries are responsible for establishing utility, OTA update facility and connectivity on small IoT devices powered by microcontrollers. These libraries are of the following 4 types:

  1. AWS IoT Device Defender – This library facilitates the transmission of security metrics from IoT devices to the AWS IoT Device Defender service. Administrators can, hence, continuously monitor the security metrics from the devices and identify anomalies in the data for each device (if any). In case an anomaly is detected, the AWS IoT Device Defender initiates an alert for administrators to take immediate action on.

    The library is designed to be ISO C90 and MISRA C:2012 compliant. It can also be used along with MQTT, JSON or CBOR libraries.

  2. AWS IoT Device Shadow – The shadow of an IoT device is the virtual representation of that device. It is possible to interact with the shadow of an IoT device even when it is offline. The AWS IoT Device Shadow library facilitates the storage and retrieval of the shadow of every IoT device that has been registered on a single AWS IoT account. The shadow is represented in the form of a JSON document and identified by the name of the connected device.

    This library is designed to be ISO C90 and MISRA C:2012 compliant. It can also be used along with MQTT or JSON libraries.

  3. AWS IoT Jobs – In an IoT application running on FreeRTOS, ‘Jobs’ are used to manage the connected devices. This includes managing the performance of administrative tasks such as diagnostics as well as updating firmware and security certificates on devices. The AWS IoT Jobs service is instrumental in notifying connected devices of a job that is pending.

    This library is designed to be ISO C90 and MISRA C:2012 compliant. It can also be used along with MQTT or JSON libraries.

  4. AWS IoT OTA – IoT devices are usually deployed in large numbers at remote locations that may not be easily accessible for human intervention. It is crucial that these devices are updated regularly with security fixes. It may not always be possible to disconnect these devices while the security patches are being updated. Over the Air (OTA) updates are significant in this scenario, as it facilitates the update of firmware on remote devices without direct human intervention. OTA updates also bring about tremendous savings on maintenance cost of these devices.

    It is important for OTA updates to be transmitted to the IoT devices through encrypted communication channels. Verification of the source, version and compatibility is necessary before the update is installed. It is also crucial for the devices to be able to revert back to the original version of firmware in case of invalid update or network connectivity issues.

    The AWS IoT OTA library enables the administrator to manage the OTA updates, i.e., notify about a new update, download the update, evaluate it using cryptography, etc. The OTA client library also facilitates the testing, committing and rollback of updates.

    The AWS IoT OTA library can be used along with HTTP or MQTT libraries.

FreeRTOS Libraries for IoT

There are several libraries in the FreeRTOS+ download directory that endow security and connectivity features for small IoT devices.

  1. FreeRTOS+TCP – This is a thread-safe TCP/IP stack for FreeRTOS. Ease of use is a highlight of this stack. The scalability of its features makes it suitable for small microcontrollers and large microprocessors alike. It encompasses a standards-based Berkely sockets interface and an optional callback interface (in the advanced version).
  2. coreJSON – JSON is a data serialization format that is commonly used to exchange data. It is also part of several APIs. coreJSON offers a parser that enforces the ECMA-404: The JSON Data Interchange Standard. The library is designed to be ISO C90 and MISRA C:2012 compliant.
  3. corePKCS #11 – PKCS #11 is a popular API that allows application software to manipulate (create, modify, use and delete) common cryptographic objects. These objects are also not exposed to the application’s memory. The corePKCS #11 library is a mock implementation of a subset of the PKCS #11 API. It facilitates rapid prototyping that is hardware independent.
  4. Application Protocols – These libraries enable connectivity for IoT devices based on microcontrollers. A simple transport interface definition is used by these protocols, and there is no dependency on the underlying TCP/IP stack. Some examples of these application protocols are coreMQTT, coreHTTP, coreMQTT Agent and Transport Interface.
  5. FreeRTOS+CLI – This Command Line Interface (CLI) framework offers a simple and extensible method by which a FreeRTOS app can process command line input. The steps involved in this process are as shown in the image below:
  6. FreeRTOS image

    Image Source – FreeRTOS.org

  7. FreeRTOS+IO – This library provides a POSIX style peripheral driver extension for FreeRTOS. It offers a single interface to all peripherals across multiple platforms. It also caters to a wide range of data transfer modes and employs multiple techniques to read and write data. This makes it suitable for innumerable types of IoT applications.

Conclusion

FreeRTOS has witnessed growing popularity across industries over the years. Embitel has several years of experience in porting FreeRTOS to compilers/processors that do not currently support this OS. We are also experienced in porting the OS to niche processors and bespoke hardware frameworks. Connect with us to discover how you can leverage the advantages of FreeRTOS in your IoT applications.


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Providing robust ecommerce solutions to clients at national and international levels has bequeathed Embitel Technologies to soon establish itself as one of the leading ecommerce solutions and service providers in India at GoodFirms.

Overview:

Incorporated in 2006 and headquartered in Bangalore, India, Embitel Technologies has been relentlessly serving towards driving digital transformation through exceptional technology in the realms of Automotive, Internet of Things, Digital Commerce & Digital Experience.

“Delivered with Passion” is an experience that the customers & partners have shared with the organization for more than 14 years of business collaboration & success!

Embitel is a product manufacturing & e-commerce services company with a unique mixture of German quality standards & highly efficient offshore/onsite project management & delivery processes.

Moreover, the organization has its business presence in the US, Germany, Sweden, France & UK, and corporate offices in India & Germany. From 2020 onwards, Embitel and its parent company, diconium, are excited to collaborate with the car major, The Volkswagen Group. In this novel role, Embitel Technologies will play a vital role in developing Car OS for CARIAD, a Volkswagen group firm.

The Managing Partner and CEO of Embitel, Sharad Bairathi, has led Embitel through operational excellence, innovation, and strategic execution. Sharad has worked as the head of business operations in the US and Europe for a preeminent IT firm before venturing out to form Embitel.

GoodFirms’ Research Process:

GoodFirms has excellent technology and online marketing resources to increase clients’ existing knowledge and business growth.

It helps service seekers identify appropriate businesses that can meet their business specifications with its one-of-its-kind evaluation system comprising three vital assessment principles – Quality, Reliability, and ability; and thus has successfully simplified the activity for service seekers.

Likewise, GoodFirms has assessed Embitel Technologies and asserted that the firm is rising amongst the top mobile app development and IoT development services in Germany and UK, respectively, at GoodFirms.

The researchers also concluded that Embitel Technologies would soon succeed at GoodFirms amongst the up-and-coming leaders in India’s ecommerce development companies.

Ecommerce Development:

The Embitel family is a universal mix of personages and attitudes. From seasoned veterans with a voice of experience to passionate youngsters with out-of-box ideas and zeal to explore, Embitel works together to create an impact for a digitally empowered future.

With over a decade’s expertise in ecommerce technology execution for renowned brands worldwide, Embitel is a much-preferred technology partner. The expert team offers ecommerce development services for B2C and B2B ecommerce and marketplace execution across domains such as F & B, healthcare, jewelry, grocery, finance, and a few others.

Moreover, the team strives to offer nothing but the best to the clients by following agile development. With the appraisal as a CMMi level 3 company, Embitel ensures streamlined processes and benefits from predictable results.

Thus, commitment to quality, whether in processes or output, will soon recognize Embitel Technologies as one of India’s top ecommerce development companies at GoodFirms.

The review and the scorecard below prove the quality of service offerings rendered by Embitel Technologies.

Review:

Ecommerce review

 

Scorecard:

Embitel ecommerce scorecard

 

Mobile App Development:

Embitel Technologies is a leading mobile app development company in Germany, with expertise and experience in mobile app development for B2B and B2C ecommerce, IoT, and enterprise mobility. Embitel is an ISO 27001:2013 and ISO 9001:2008 certified agency and has been assessed at CMMI Level III.

With the regular feedback-based appraisal and performance-based reward and recognition system, employees at Embitel have immense growth potential. They are highly motivated to live up to the motto of delivering with passion!

The team prepares a representation of the skeletal structure of the mobile app, wireframes. They take the idea and concept one step further and provide a design to clients on paper that is easier to visualize. This stage helps one evaluate the app’s usability and determine navigation from one section to the other.

Moreover, the app developers also ensure that the app is developed through agile development to allow iterations and continuous improvement. Thus, with such extensive experience in native app development for Android, iOS, and Windows, Embitel Technologies gets entitled amongst the top mobile app developers in Germany at GoodFirms.

The scorecard proves the potential of the app developers at GoodFirms.

Scorecard:

Embitel mobile scorecard

 

IoT Development:

Embitel’s team has experience fabricating apps for some leading brands across various sectors and proffers highly customized solutions to deliver the best possible results. Whether it is the unique stipulations of hyperlocal services or creating an app to help many SKUs, the team keeps all requirements with extensive expertise and experience.

IoT Mobile App developers in model-view-presenter (MVP) based app development process. IoT solution design workshops to collaborate for application architecture development – database design, software modules, library and plug-in requirements, testing approach, and testing tools requirements.

With 18 years of work experience and the essential ability to strategize and provide direction to the company’s objectives, Mr. Vidya Sagar Jampani heads the IoT Business Unit at Embitel. Under his leadership and team management skills, Embitel Technologies taps into the list of top IoT companies in the UK at GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding ecommerce development, mobile app development, and IoT development agencies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark
 

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C.-based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers to shape every company’s performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always with ideas, something new to carve, and something original to decorate the firm’s identity.
 
 


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Modernizing Legacy Systems – Everything You Wanted to Know Under One Roof

Category : ecommerce-insights

 
While technologies keep forging ahead, enterprises need to keep up with the trends at all times. This surely keeps the industry leaders on their toes because their software and systems play a pivotal role in adapting, thriving, and making their business competitive in the market.

User behavior and business norms have gone under transformation and so have business applications. Business leaders who drive innovation in their companies need new technologies to empower them in this transformation. They need fast applications, systems that support connectivity and platforms that bring everything together.

Now the question of the hour is, does your current architecture, software or applications hinder your business performance by not meeting the needs and goals? If yes, then it is time to move to modernizing legacy systems.

What is Legacy System?

If a piece of software cannot be deployed with modern processes or systems, it is referred to as legacy software.

A legacy system is an information management system that is based on outdated technologies but is critical for everyday operations. Legacy systems are housed in monolithic and tightly coupled environs. These systems are functional, but they are a burden to the company financially. They require niche IT skills to operate and there is little room for innovation. It hampers your overall user experience.

Having said that, the legacy system is not always referred to as “old” based on its duration of operation. Sometimes the infrastructure itself might not be able to meet the goals of the businesses.

What is Modernizing Legacy Systems?

Legacy modernization is the process of upgrading the infrastructure and systems to achieve operational efficiencies, overcome technology constraints, deliver customer experience expectations. It is an approach that supports adoption and integration with other systems based on modern technology platforms and executes growth in performance, flexibility, and advancement.

Businesses should know that it is more than just a software update. The following factors are crucial and should be evaluated before modernizing the legacy systems.

  • Legacy Software: The applications that are important for the business and that are part of everyday operations from past few years or decades.
  • Legacy Software Modernization: Updating and replacing dated and inefficient applications, processes or systems – partially or entirely.
  • Re-platforming: Updating the applications from scratch either by self-hosting or cloud based hosting.

Legacy System Modernization Strategies

Businesses usually go with either of these approaches while strategizing modernization:

Revolutionary modernization – It is a process where a complete, inside-out infrastructure transformation is done.

For instance, mergers and acquisitions require this approach where businesses must adapt to the infrastructure of the new entity quickly. When legacy systems start posing as a risk factor to the enterprise, a revolutionary approach is pursued.

The catch with this approach is that without any support from vendors, businesses might face security and compliance issues. There is little scope for new updates.

This approach can cause disruption and hindrance; it is expensive too

Evolutionary modernization – It is a multi-phased, long-term approach where the complete transformation of the framework is done.

In this approach, businesses modernize one workload at a time and slowly, but steadily, complete the process. Doing this not only minimizes the disruptions but also saves costs for the business.

Businesses that have a contract with vendors enjoy the benefits of updating their systems till the end of their contract. Hybrid models permit businesses to connect cloud resources to on-premises environs and support evolutionary legacy transformation.
 

Factors to Note While Choosing a Legacy System Modernization Method

Before going ahead with evolutionary or revolutionary approach, a detailed evaluation of the following factors should be done.

  • Architecture – Evaluation of architecture elements, performance, and ROI should be done to see where modern technologies can deliver better results.
  • Operations – Decide which new skill sets, training and processes should be considered for streamlining schedule and costs.
  • Workload – Analyze applications, workloads and software and estimate their business value, gravity of the situation and ascertain opportunities to improve.
  • Security – Prepare a strategy to secure the systems before, during and, after modernization to avert loss of data, outages or exposure. Accordingly, businesses must adhere to government and industry compliance regulations in the new environment.
  • Risk – Consider any viable disruption to the business and its associated impact to other processes in the organization against the desired results of the legacy system modernization project. Assess the risk of having the legacy system as it is, including the management of out-of-support systems or those with limited support teams.
  • Financial – Outline how much to spend and how to improve resources to assist current operations and the new ones that will be added to the infrastructure.

 

Benefits of Modernizing Legacy Systems

  • Operational Productivity: Updated IT systems can deliver better, enhance the performance of infrastructure, gives ample time to market products and, provides better experiences for customers.
  • Reduced costs: Deactivating monolithic apps, data space and physical servers minimizes software, hardware, and licensing costs to a great deal.
  • IT agility: With modernized legacy systems, it becomes easier to adapt the environment to react quickly to any seasonal changes, control data, and integrate systems.
  • Security: Without modernization, businesses can face the risk of security breaches and updates can be tough.
  • Compliance: Legacy systems will not be able to carry on with the processes as regulatory auditing and controls become stricter. Penalties or loss of certification can be evaded with the modernization of systems.
  • Competition: Modernization helps to meet customer needs and offer better customer experience by enhancing innovation and services. It also shortens development and release cycles.

Legacy System Modernization Methods

There are seven methods of modernizing legacy systems. Each one comes with its set of pros and cons. These methods are commonly known as Seven Rs. Let us read them one by one in detail.

  1. Replace – As the name suggests, in this method, the business will completely take out the existing system and replace it with the new system along with new requirements and optimized business processes.

    IT teams must plan diligently on how the existing data will be migrated and supported in the new system without hampering the ongoing business processes.

  2. Rebuild – Rebuilding the entire system is the longest and the costliest method of modernization but this is the best approach to gain optimum results. This is ideal for very big businesses who are in a hurry to revamp quickly.

    With this method, the system is rebuilt entirely, legacy systems are fully upgraded to cloud-native environment.

    Methodologies like DevOps and technologies like microservices, containerization, service meshes, and declarative APIs are used to gain scalability, enhance performance, and cut operating costs.

  3. Replatform – In this method, application components are ported to a new runtime platform with minimum changes in the code.

    For instance, moving a COBOL-based system from mainframes to a LINUX or Windows environment. Compilers are available to port applications from one platform to another. Hence, there will be no changes made in the code structure or the system’s features and functions.

    Businesses can benefit from the reduced infrastructure costs with minimum efforts and maximum efficiency.

  4. Rehost – In this method, businesses can manage their investment in legacy systems like ERP or databases and benefit from the cloud infrastructure. They can see improved performance and security of the systems.

    Rehosting is commonly known as “lift and shift” method where businesses can host on the cloud faster without the need of refactoring or re-engineering the existing systems. An example of this is moving a SAP system from an on-premises data center to AWS, where the system and applications are moved as is to the cloud.

    This approach doesn’t utilize the benefits of cloud native tools; hence, it is supported by emulators that aid in running the legacy systems in modern environs seamlessly. You might know about COBOL mainframe emulator for Windows.

  5. Refactor & Rearchitect – In this method, changing parts of the legacy components are utilized to optimize the code to increase performance. This is generally seen in hybrid environments. The changes are done only in the backend; hence it does not disrupt other functionalities in the system.

    Businesses can move the database of monolithic applications to the cloud while still running most of the applications onsite. The architecture of the applications is optimized only with code changes.

    This method gives businesses an ample amount of time to think through each application component and decide the best-fit platform to gain efficiency.

  6. Retain – In this method, you might require support of “connectors” or “bridges” to operate simultaneously with other modern elements in the business.

    Liquidation of the company, an upcoming merger or any other consideration are not the strongest reasons to go for modernization of the legacy systems. There must be a long-term plan to ensure that the important functions are competent.

    Think of retention as a temporary measure, it cannot be a long-term plan. Retain the systems that are critical but when they are becoming ineffective with resource-heavy structure, then think of modernization.

  7. Retire – Evaluate the workload and timelines to decide when to retire the applications and move any remaining resources to other systems that are currently working.

    At times this might require redesigning of the processes to bridge the gap in operations from the retired system. One thing guaranteed is that businesses will be optimized for sure without aged systems.

Preparing for Modernizing Legacy Systems

Irrespective of the size of the project, you need to plan the entire process way ahead of bringing in the vendors. If not, it might affect the functioning of the entire businesses and in worst cases, it can halt the functioning of systems for some time. Consider the below-mentioned points while chalking out a plan.

  • Estimate your maturity:

    The fundamental thing to do in application modernization is to assess your level of maturity. In case this is the first time your business is undergoing modernization, then it is at an early stage of maturity. In such scenario, you should focus on easy tasks like:

    • Duplicate applications or multiple cases of the same application. Here, the identical ones are removed, or instances are consolidated by the IT teams and business units.
    • Overlapping applications or programs that are different but handle same operational functions should be assessed.
    • Applications that are not essential. This is a tricky part because at times business units may fail to identify which are not essential applications to the business. So, to overcome this, the respective teams must come together and identify if the application is crucial or not after a thorough assessment.
  • Design the outline:
  • Collect information about timelines, budgets, and business goals to decide where modernization can provide the highest ROI. Make sure that along with the IT team, data and security teams should also be included at this stage of the preparation process.

  • Plan the stages of ongoing modernization process:
  • The modernization process should be done in such a way that it touches every part of the IT system and applications. Upgrading should make the system and performance efficient; at the same time, it should be easy to use for the customers as well. Decide on the pace and phases of modernization of legacy systems so that it does not hamper the overall business processes.

Conclusion

You may or may not need to modernize legacy systems today. But you can always assess your processes and performances and check when will be the right time to undergo transformation. Staying competitive and continuing to deliver better results everyday needs a sturdy system. Check with your team about the possibilities.

Partner with experts from the industry to get optimum results. At Embitel, we have completed numerous projects on modernizing legacy systems across industries and geographies successfully.

With the help of the right tools, adequate techniques and area of expertise, we will help your business to modernize legacy applications, transform IT operations and streamline your business processes.


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How D2C eCommerce is Helping Brands to Chart a Winning Business Strategy?

2020 was a defining year in many ways. While laymen and the business world would remember it as the pandemic year that had impacted our normal lives along with the global economy. The year was also a defining year for many shifting trends in  business world, especially the commerce sector.
One such trend that has gained momentum during the first wave of Covid-19 and the consequent lockdown is : Direct to Customer eCommerce ( D2C ecommerce).

In this blog, we will explore all we need to know about D2C ecommerce and the current D2C trends .

What is D2C Commerce?

Business brands today, regardless of size, have started noticing D2C as a practical model to own the consumer journey and are stepping up to include D2C into their business strategy. Business organizations going the Direct-to-Consumer way sell their products to their target audience directly without involving third-party entities (known as middlemen) for retailing of their products/services.
This doesn’t imply that the D2C strategy means ignoring the retail aspect.

Rather, in the D2C ecommerce model, the brands wear multiple hats wherein they not only take care of product manufacturing. Rather, these D2C brands also manage the retail aspect of the business including the marketing, distribution, customer experience and sales.

D2 Commerce

Why Direct To Consumer?

  1. Total control over value chain: The D2C business channel helps the brand simplify the complex value chain by cutting down the middlemen network and directly reaching out to their potential customers. This also inherently enables the brand to take complete ownership of the brand experience delivered. This means they are responsible for every aspect of product sale including marketing, distribution, shipping, etc. If the quality of the product and service is good, then the brand can build a great rapport with its customers via D2C. You are no longer in the mercy/ image of the retailer as is the case in the traditional model where you are dependent on a third-party retailer for sales.
  2. Reduced Cost: Brands going the D2C way experience greater potential earn better margins in the absence of the middlemen. D2C methods especially ecommerce (websites and mobile apps), social media platforms (Facebook Social Selling) help the brands to connect and sell to customers and earn a profit at a lesser price in comparison to the traditional retailing model (involving middlemen).
  3. Less friction for market entry: With D2C, there is a lesser barrier for a manufacturer or a business entity to reach its potential consumer. Leveraging D2C commerce solutions such as ecommerce, social media platforms enable even a nimble manufacturer or business entity to sell their products to customer. This also offers them more freedom and opportunities to create a brand image that is aligned with your business goals rather than being in alignment with the rules of the middlemen.

    If you are a small sized retailer or business organization looking to launch a full-fledged D2C ecommerce website on Magento at an affordable budget, you might be interested in our Magento Rapid deployment packages. Also checkout this video to know how we can help you set up a fully-functional ecommerce sites in a matter of 6-10 weeks.

  4. Opportunity to improvise offerings: D2C model opens up a plethora of opportunities for the brands to gather feedback from their customers and understand their customers’ preferences, from close quarters.
    modern-day customers expect brands to clearly anticipate and understand their needs and churn out offerings accordingly.  The D2C strategy clearly helps a business organization to do that.

Top D2C Trends Making Waves in 2021:

  • AI-Based Chatbots:  AI-powered chatbots offer a very powerful, seamless, and robust solution for brands with a D2C strategy to offer contextualized and personalized customer engagement services & thereby develop customer loyalty.


    Today, there are a plethora of AI-powered chatbots powered by predictive capabilities that can accurately captures the buyer’s intent and offer a personalized and holistic experience to them.

    AI-Based Chatbots

     

    From guiding customers to find their product or making a purchase or helping in making secure payments or track their shipments – the modern-day AI-powered chatbots can do wonders.

    There is an increase in D2C brands, especially with FMCG and CPG sector signing up for powerful conversational AI-chatbot platforms to serve their customers better.

  • Livestream Shopping & Video marketing: Livestream shopping is a trend that is fast catching up in the commerce world, especially among the brands looking for a robust D2C strategy. With Cisco study (Cisco Annual Internet Report) indicating that stating that live streaming will account for 82% of internet usage by 2022, brands who want to up their D2C game should enter the fray as soon as possible.
     

    Livestream Shopping

     

    Livestreaming enables you to achieve your D2C goals with minimal tech investments by:

    – Directly engaging with customers and offering product/service demonstration in real-time
    – Addressing their concerns and queries in real-time and built a bond of trust
    – Analyse and identify their preferences and choices
    – Encouraging them to buy and boost sales

    Also Read: How Livestream shopping is paving way for a new form of e-retailing?

  • Subscription Business Model: Subscription services are emerging as a winning commerce strategy amongst D2C brands seeking to create a loyal customer base. The subscription services as a D2C strategy are quite rampant amongst key industry domains including retailing (Amazon Prime), entertainment (YouTube Premium), groceries, and even software as a service.


    The D2C subscription service is a win-win for both the customers and the brands. The brands can offer a more curated, personalized, and consistent experience to their customers. Consistency is the key here! The customers know that for a monthly/annual price they can enjoy an experience on a regular basis. Also, a subscription service makes it convenient for the customers to get the subscribed items at their doorstep without having to make the order before they run out of it .

    With a recent report by PWC stating that the modern day customers are willing to pay 16% more for a better shopping experience , the  Subscription Business Model is apparently set to see  increased adoption in the coming years.

The Future of D2C

Growing internet penetration and a shift in consumer buying preferences wherein they turn to online shopping have fuelled the rapid adoption of the D2C model by business organizations, especially in the CPG and FMCG segments. And Covid-19 has further accelerated the growth and demand for D2C sales and fortified the D2C initiatives of the brands, in the process. The pandemic saw many brands, ranging from FMCG to manufacturing, leveraging the D2C ecommerce model to sustain and chart growth.

In fact, brands that had a namesake D2C digital channel for their business saw it turn it into a lifeline during the pandemic. And the brands that were quick to adapt to the D2C ecommerce model have reported more than 100% growth.

A leading example is that of the London-based brewery brand Beavertown which saw a 1000% increase in sales following the full-fledged transition to D2C. Similarly, Super Smelly, the renowned Skincare brand reported a 1500% increase in revenue between  April 2020& October 2020.

No wonder business organizations of all sizes, and spanning across industries ranging from fashion, manufacturing, cosmetics- are increasingly factoring D2C ecommerce into their business growth strategy.

At Embitel, for more than a decade, we have been successfully helping our global and national customers , spanning across industry verticals , in embracing D2C commerce into their business strategy and successfully turning it into their key growth driver.

Are you a business brand looking to tread the D2C ecommerce model and not sure where to begin? Schedule a call with our ecommerce consultants today and get a personalized D2C ecommerce strategy readied for your business!


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How Edge AI is Fueling High Performance Machine Learning Solutions

Category : iot-insights

 
Artificial Intelligence (AI) has been constantly evolving and finding an emphatic presence across industries. The recent boom in cloud computing has played a pivotal role in the widespread adoption of AI.

AI-based data processing moved from on-premises to the cloud, and now, it has hit a new frontier – the Edge.

Businesses are now discovering the benefits of adopting Edge AI, i.e., AI-based data processing closer to the source where it is generated. Edge AI is basically a confluence of Edge Computing and Artificial Intelligence. It uses advanced analytics such as machine learning and edge computing techniques to make intelligent decisions in milliseconds!

Let us learn a little more about Edge AI in this blog.

How Does Edge AI Work?

Edge AI makes use of machine learning algorithms running directly at the edge. But what really is the edge? Let’s understand this by comparing edge computing with cloud computing.

We are all familiar with cloud computing, wherein information processing happens at a centralized server, i.e., the cloud server. Cloud computing is a disruptive technology because it facilitates enormous computing capabilities naturally. The devices connected to the cloud just transmit local data to the cloud, while retaining their key characteristics of low power consumption, minimal processing, and reduced cost.

In edge computing, the information is processed directly at field-deployed IoT devices, i.e., the edge. Edge computing is rapidly moving into the spotlight due to several reasons:

  • Hardware for IoT edge devices has become more powerful, while remaining affordable.
  • Optimization of software for edge devices and its benefits are widely acknowledged.

Leveraging the power of machine learning, IoT edge devices can now make intelligent decisions locally. They do not have to send the data collected to the cloud for analytics.

IoT edge devices

 

For instance, edge AI can be utilized for predictive maintenance of equipment in Industry 4.0. This implies that edge devices can analyze historical data to identify scenarios wherein an industrial machine may fail, and predict this before the actual failure happens.

With the development of machine learning, such complex processing and decision-making capabilities will be extended to IoT edge devices, across industries.

In order to facilitate Edge AI, each edge device needs to have an in-built microprocessor and sensors. The sensors help in collecting necessary data. The data processing is completed locally on the device and it can be stored locally as well. Later on, the edge device can connect to the internet and transmit this information to the cloud server for subsequent processing and storage. Since the edge device is not constantly connected to the cloud and exchanging data, it tends to have a longer battery life.

Will Edge Computing Replace Cloud Computing?

The simple answer to this question is NO. Edge computing is not expected to replace cloud computing. Instead, it will work in conjunction with cloud computing to leverage machine learning at scale.

It is well-known in the industry that cloud-based machine learning has great performance efficiency. Also, when implementing basic Edge AI, it becomes necessary to train the models in cloud-based environments as well. For some use cases, cloud computing can even be a better option.

Composite processing models are now being adopted by various organizations. In such models, only specific AI tasks (that demand low computing power) will be performed on IoT edge devices. Cloud computing will handle the deployment of complex machine learning models.
 

Edge Computing Growth Forecast

Edge computing technologies have restructured data computation and helped businesses derive valuable insights from data analytics in an accelerated manner.

A recent study by Million Insights indicates that the edge computing market was valued at USD 3.5 billion in 2019. It is expected to flourish at CAGR of 37% between 2020 and 2027.

CAGR

 

The report also suggests that edge computing is seeing increased adoption in the healthcare and manufacturing sectors post the Covid-19 pandemic. An example of Edge AI in healthcare is ensuring public safety through the use of drones and robots in hospitals. Edge AI generates real-time insights that help in identifying, isolating and treating Covid-19 patients at an accelerated pace.
 

7 Unbeatable Benefits of Edge AI

In Edge AI, since the data processing is done at the IoT edge devices, the entire process of decision-making speeds up. This also leads to better user experience. These are not the only advantages offered by Edge AI. Let’s explore the unsurpassable benefits offered by this technology in detail.

  1. Reduced Latency – With Edge AI, analytics is performed in milliseconds. This is possible because there is no need to send data to the cloud for processing. This reduces the latency in data processing and is crucial for use cases that are time-critical.

    Let us take the example of predictive maintenance of industrial equipment again. If the ML algorithm on an edge device identifies that there is a possibility of equipment failure, then it can send a command to immediately shut down the equipment. On the other hand, if cloud computing was utilized for analytics in this scenario, there would be a delay of at least 100 milliseconds while the data is transmitted to and from the cloud to the device. In operation-critical equipment, this delay of a few seconds may result in a major breach of safety or quality!

  2. Scalability – There is tremendous growth in the number of interconnected IoT devices across industries. And Edge AI is an excellent way of ensuring efficient data processing, as it is not required to send all the data to the cloud. If there is a need to simultaneously process a large amount of data from thousands of sources in real-time, intelligent edge devices come to the rescue.
  3. Minimized Strain on Cloud – Edge AI reduces network strain by distributing the workload across multiple edge devices. Hence, the usage of CPU and memory in the cloud goes down.
  4. Information Security – As indicated above, with Edge AI the need to constantly send data to the cloud reduces. This also implies that the possibilities for security breaches and online attacks are lesser. When there is a network of IoT edge devices processing data, it is harder to bring such an ecosystem down than attacking a single data center/cloud server.
  5. Reduced Operational Risks – Since Edge AI follows a distributed model, the operational risks are spread across the network. This is a more reliable solution than depending on a centralized cloud server. In case the cloud system fails, the entire ecosystem will come to a standstill. However, in the case of Edge AI, the failure of a single edge device will not pose such a massive threat to the ecosystem.
  6. Cost Savings – Edge AI saves a lot of bandwidth, as the transfer of data is minimized. This also reduces the capacity requirements for cloud services. Hence, Edge AI is a cost-effective solution, when compared to cloud-based ML solutions.
  7. Democratization of AI – Edge AI is designed to be powered by affordable edge devices. Hence, AI now becomes accessible to organizations of various sizes and even to educational institutions.

Edge AI – Drawbacks that Cannot be Ignored

In several use cases, machine learning models are complex and often large in size. In such scenarios, it becomes impossible to shift these models to compact edge devices. If efforts are initiated to reduce the complexity or size of the algorithms, the accuracy of predictions will take a hit. In some situations, the IoT edge devices may also not be able to perform complex processing tasks, as their computing power is limited.

Hence, during the design phase of Edge AI devices, it is crucial to evaluate all these failure points. It is also essential to test the trained model exhaustively on different types of devices and various OS versions.

Organizations can start their Edge AI journey by initially applying this technology to applications that are not mission-critical. It is also important to identify the right edge location and cloud infrastructure in the initial phases.

High Performance Edge Computing

When engineers attempted to bring machine learning and deep learning to high-performance computers at the edge, the paradigm of High Performance Edge Computing (HPEC) was born. In this model, the high-performance computational capabilities (such as that of cloud computing) can be brought to sophisticated field-deployed edge computers.

The most crucial aspect in the implementation of high performance edge computing is the design of the edge device. While the device is compact, it should also be rugged and have supreme processing power. This necessitates the use of new classes of hardware, IP, and software on edge devices. The perfect balance of Operational Technology (OT) and Information Technology (IT) infrastructure is also critical for such solutions.

Hardware and Software Framework Suitable for Edge AI

Microcontrollers:

  • Wio Terminal – With a powerful MCU and a highly integrated design, this Arduino development platform enables you to deploy an optimized machine learning model effortlessly.
  • Seeeduino XIAO – This board is most suitable for TinyML due to its compact size.

Single-Board Computers (SBCs):

  • ODYSSEY x86J4105800 – This product is one of the most powerful SBCs out there. It supports Linux and Windows 10 OS
  • Coral Dev Board with 1GB RAM – This product is specifically designed for the development of neural network solutions using TensorFlow Lite.
  • NVIDIA Jetson Nano 2GB Developer Kit – This budget-friendly option for Edge AI is powered by Quad-core ARM A57 CPU

In this context, it is also important to take a look at software frameworks that facilitate Edge AI. One such framework is EdgeX Foundry.

EdgeX Foundry is an open-source software framework that enables heterogeneous devices at the edge to communicate with each other and operate efficiently. This technology enables developers to quickly design edge applications by providing components to develop data collation, analytics, and command control. The services and layers in EdgeX Foundry are essentially a two-way transformation engine that connects cloud applications and IoT edge devices.

Noteworthy Use Cases of Edge AI

Striking applications of EdgeAI can be seen in the following domains:

  • Autonomous Vehicles – In self-driving cars, Edge AI devices process data locally at great speed. In such a vehicle, sensors collect a huge amount of data in real-time and it needs to be processed immediately for the safe operation of the vehicle. For instance, the autonomous car needs to identify traffic signals instantly, analyze pedestrian movement and look out for hazards, all at the same time. Edge AI is pivotal in ensuring that the data processing occurs without any delay.
  • Industrial IoT – Edge AI enables advanced industrial IoT assets such as robots to perform visual inspections of products on the production line and take appropriate decisions instantly. This also increases the efficiency of the plant.
  • IoT in HealthcareIn the healthcare industry, Edge AI can facilitate the advanced monitoring and analysis of a patient’s health and predict early pathologies. Since the patient’s medical data is stored on-site, there is minimal risk of a security breach. This data can also be used to provide effective prescriptions to patients in real-time.

The industries that can benefit from Edge AI are many. While organizations are increasingly moving towards this decentralized computing architecture, they are also discovering new avenues where this technology can be implemented for improved efficiency.

Connect with us to discover how Edge AI can help your business conquer new frontiers through accelerated machine learning.


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Talk Of The Town – Embitel’s Proprietary Splitting Order Extension on Magento Platform

The e-commerce industry is expanding every day and Magento has been one of the front-runners in this corp. Today running an e-commerce business has become mainstream, you can reap the benefits in many folds, but it is surely not a cakewalk. Retailers and merchants with online shops must ensure that they need to be on top of the technology and trends to beat the high competition. To thrive in this sector, they must be consistently innovative and agile with ideation and strategy.

Competition in the commerce industry is strong. New age problems require new age solutions that are quicker to implement and efficient with results.

Multiple order management is one of the common challenges faced by online retailers, where one large single order made by the customer consists of multiple orders. It gets even more challenging for the backend executives when each of the ordered items is in different geographical locations/repositories. Order consolidation is not only expensive but also time consuming.

In case of large orders, there might not be enough space in a particular HGV (heavy goods vehicles) or pickup trucks, shipping containers or cargo aircrafts. In some cases, certain products are available while others are not. So, the ones that are available are shipped first. Based on the size of the products that are ordered, it is a common practice to split the shipment into multiple packages.

If the ordered items are fragile then not only does it take extra room, but also extra care needs to be taken to ensure it is delivered intact. Dimensional weights are something that should be noted too. It is about getting it right w.r.t packaging and size. Surcharges are the default for heavy and oversized shipments.

Many a times, the items are out of stock. Making customers hold the order until everything is available is definitely not a good practice and you might be losing customers for good.

Hence merchants seek the help of extensions that come with great problem-solving capabilities and can be personalized based on their requirements.

Introducing Embitel’s Proprietary Splitting Order Extension on Magento

This June 2021, we released our exclusive plugin to users globally. It is the splitting order extension on Magento called M2 plugin Split Order version 1.0.1. The plugin is compatible with various Magento versions like 2.3 and 2.4 for community edition, on-prem edition, and cloud edition. Phew!! How cool is that?!

splitr

Splitting Order on Checkout is one of the extensions working remarkably well for all the e-stores and vendors are delighted with this plugin. It is the most significant Magento Extension for any e-store.

The extension allows splitting one big order into separate orders. M2 plugin Split Order version 1.0.1 allows easy configuration to split an order into distinct orders based on the set precedent.

Key Features of the Splitting Order Extension

splits

 

  • Splitting order based on the selected benchmarks-
    • Default – you can split orders for each line item.
    • Product Type – You can split orders based on the product type (Simple, Configurable, etc.). Order line items are grouped by type; each order must contain same product type.
    • Product Attribute – Orders are split depending upon the selected attribute that exists in order line items.

      For instance – If the “Size” attribute is selected, and the order has 3-line items out of which two line-items has a size attribute, and one doesn’t have the size attribute; it will get split into 2 separate orders.

    • Product Attribute Value – Orders are split in line with the selected attribute value.
      For example: If “Color” attribute is selected, and the order contains 5-line items out of which two has color “red”, and one has color as “blue” and rest three doesn’t have “color” attribute; the order will get split into 3 separate orders – 1) having color red; 2) having color blue, and 3) all items with no color attribute.
  • Create Separate Order ID’s – This is one of the predominant features that any E-business should be looking into. Separate order ids can be generated automatically for multiple orders. You can split the order on checkout before placing the order.
  • Effortless Order Management – The invoices generated, and shipment can be managed separately which is efficient for order management. The admin can generate respective invoices and shipment for each order id, shipping charges and taxes are applied to each item individually after splitting the order. Discounts are divided between multiple orders based on items.
  • Happy Customers – Customers get a better view of their account. They can check the availability of their multiple orders along with reviewing order details individually and accurately. The customers can track each item based on their order id. They can cancel any undesired product individually without canceling an entire order.
  • Cost and Time Saving – Order Splitting facilitates fast-delivery of all the products in stock. Additionally, it helps in cost reduction, along with saving delivery and maintenance time. Order management analysis is done efficiently.
  • Improve Your Sales – The above features of M2 splitting order extension will make your service a seamless and effective one. No doubt this will increase customer satisfaction and increase sales. This extension is a breather that businesses were looking for.

Quality Report

  • Passed all installation and varnish tests,
  • Cleared Plagiarism Check
  • Matched the Coding Standard
  • Malware Check Done
  • Manual Testing Passed
  • Progress in Marketing Review

The above-mentioned tests were done on the latest versions of Magento that existed for the compatible release lines while submitting the extension. All other software in their latest versions were used.

Why Choose Us?

The underlying advantage of Splitting Order is that it supports promotions and assists in making marketing decisions. It is easy to install and comes with variety of other features which can be customized according to merchant’s requirements.

Embitel’s patented plugin – M2 plugin Splitting Order Extension comes with a great support policy. We offer free lifetime updates and free support for 3 months on your purchase. Our Magento developers are just an email/call away.

Check with your team when is the best time to get this plugin implemented in your enterprise.


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M-commerce: Get into the Pockets of Your Customers and Stretch Your Business Across Borders

M-commerce provides a platform for users to buy, sell, transact and fulfil their needs through handheld wireless devices like mobile phones. It has become an ubiquitous part of the lives of most e-commerce customers and is growing remarkably. M-commerce has also revamped and simplified the shopping experience of customers.

Nowadays everyone uses smartphones for reading news, playing games, watching videos, taking photos, etc. The world is in the pocket of customers and businesses are leveraging the opportunity to sell through this channel. Subsequently, M-commerce has proved to be a roaring success for many businesses around the globe.

What is M-commerce? How is It Used?

M-commerce is an umbrella term to indicate all types of monetary transactions that are performed using a mobile device. This includes mobile shopping, mobile banking and mobile payments.

Mobile shopping is a subtype of e-commerce. It is an extension of e-commerce services that are compatible on mobile phones. Companies design and develop M-commerce platforms on smartphones to make product purchases easier for customers. The smartphone must have an internet connection enabled to complete purchases. The payment is done via mobile banking and goods or services are delivered online or offline depending on the nature of the product.

Thus, without going out to a physical store and assessing availability or affordable rates of products, one can just browse and select the product through the mobile e-commerce app and order instantly.

Why is M-commerce Considered as a Revised Form of E-commerce?

According to statista.com, there are nearly 4.32 billion active mobile internet users around the globe. To put it simply with an example, the apparel industry has roughly 4.32 billion customers to whom businesses can reach and generate huge revenue.

Also, web based commerce has a smaller target audience base when compared to mobile commerce. People are more comfortable purchasing through mobile apps rather than from an e-commerce website through a laptop/desktop.

Businesses can implement appropriate strategies to onboard users quickly through mobile commerce. This leads to improvement in conversions and revenue.

Here is a graphical representation of how m-commerce has seen exponential growth in recent years:

m commerce stats

Source Image: oberlo.com

Types of M-commerce

Mobile commerce is broadly classified into 3 categories:

  1. Mobile Banking
  2. Previously people had to physically go to banks for any kind of transaction. With technological advancements, internet banking came into the picture. And now, it is the era of mobile banking, which offers customers all banking services at their fingertips.

    Financial organizations have developed mobile applications for secure and effortless transactions. Through various promotions and perks, these institutions are reinforcing online banking and encouraging customers to go digital.

  3. Mobile Shopping
  4. With the retail sector going horizontal, E-commerce is booming and mobile shopping is prospering to new levels. Companies that had a presence on both E-commerce platforms and mobile shopping apps, along with the right marketing strategies, have flourished even during pandemic times. Customers access mobile apps or website pages on mobile phones, explore catalogs, choose required products, pay, and get their products delivered at their doorsteps. Businesses trying to improve the customer experience, are offering less delivery time and better user interface to boost their sales.

  5. Mobile Payments
  6. Financial institutions have started offering mobile apps to make payments for electric bills, phone bills, ticket booking, etc. They are also used for effortlessly making payments to individuals. Payments for in-app purchases, Netflix, and accessing paid digital content on mobile are done through M-commerce compatible devices as well.

Advantages of Mobile Commerce

  1. Monitoring KPIs
  2. Businesses can use mobile commerce platforms to track essential KPIs and implement counter-strategies, if needed, to close gaps and improve performance. Some of these KPIs are:

    • Mobile traffic to the e-store
    • Engagement time on the mobile app
    • Frequently ordered items
    • Value of the orders
    • Logging time
    • Conversion rate
  3. Accelerated Shopping Experience
  4. Companies who deliver the finest customer experience get a competitive advantage in the market. Websites are slower and less responsive than mobile applications. With mobile shopping apps customers can browse, research, and buy products quickly.

    Today, customers anticipate such speedy check-out capabilities on e-commerce platforms.

  5. Customer Notifications
  6. Customers can be easily notified about new offers, launches, and services through mobile commerce applications. Companies can entice potential customers and complete the buying process instantaneously by sending such personalized messages.

    Businesses use tools like push notifications to communicate with customers in real time. Companies can analyze consumer behavior on the application and track login timing. Subsequently, they can send personalized targeted promotions at the time of the day when the user is active. This improves the prospect’s chances of becoming a buyer.

  7. New Marketing Alternatives
  8. In mobile-friendly commerce platforms, retargeting can be more effectively used. It is possible to market competitive products on apps after a customer expresses interest. Third-party applications can be seamlessly incorporated. Integration of social media applications with the app can help drive customers back and forth to the website and social media handles.

    This will allow customers to share products with others and try things recommended by friends or influencers. As a result, m-commerce platforms provide a channel to expand the audience base, resulting in greater conversions.

  9. Reaching the Unreached
  10. Mobile phones have a higher penetration rate than laptops and desktops. Essentially, there is a sizable untapped market that is entirely reliant on mobile phones. Businesses can convert these users into prospective buyers by creating mobile-friendly websites and applications.

Barriers for M-commerce

  1. M-commerce platforms on old phones
  2. Some m-commerce applications aren’t compatible with older phones. Crashing of app or inability to display new features may result in a negative customer experience.

  3. Unstable network connections
  4. The purchase journey can be ruined by slow network connectivity. Customers may be discouraged from making a purchase as a result of delayed loading and transaction issues caused by an unreliable internet connection. However, we anticipate that this issue will be resolved with the advent of 5G.

  5. Security concerns
  6. Customers are hesitant to transact on their mobile devices due to security risks. These days, there has been a surge in mobile transaction fraud – virus attacks, identity theft, hacking, etc.

    Fear of theft deters users from entering bank account information on mobile apps, thus resulting in incomplete purchases.

  7. Inconvenience due to Mobile screen
  8. In comparison to desktop e-commerce websites, mobile screens are smaller. Smaller screens can make it difficult to get detailed product resolution. This may lead to hesitancy in completing purchases through the phone.

How Adobe Mobile Commerce Helps in Minimizing These Barriers?

Adobe Commerce, formerly known as Magento, is a leading ecommerce platform that provides best-in-class user experience. The platform includes mobile-friendly check-out tools as well as responsive themes that load quickly.

The platform has also been tailored to create Progressive Web Applications (PWA) effortlessly. PWAs are superior to the conventional apps as they offer the following benefits:

  • Device compatibility
  • Ability to withstand unstable internet connection
  • Instantaneous page load
  • Multiple search options (Image and voice search)
  • Adobe Commerce enables third-party app integration, customization, and extensive functionality while maintaining security.

The Order Management System on this platform is both adaptable and convenient.

Adobe Commerce also offers Business Intelligence tools for gaining insights, analysing top customers, increasing engagement time and running promotions effectively to boost growth.

Adobe M Commerce

Industries That Have Adopted Mobile Commerce

Mobile commerce has successfully established its presence in almost all businesses. The potential to convert a prospect into a successful sale is proven to be more effective through M-commerce. Some of the industries in which mobile commerce is rampant are as follows:

  • Retail sector
  • Finance
  • Marketing services
  • Ticket booking
  • Entertainment
  • Healthcare
  • Pharmacy
  • Fashion
  • Hotel/Hospitality
  • Food industry

Thus, the future is bright for M-commerce. And mobile commerce app development is a must for business expandability.

Author’s Note

It is important for businesses to position themselves competitively across all the channels and mediums, with M-commerce being the top priority. If you are looking to expand your business through the implementation of a robust and secure mobile commerce platform, our consultants can help you with a transformative strategy. Drop us an email at sales@embitel.com for a free consultation.


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Information Architecture 101 – A Complete Beginner’s Guide

Category : ecommerce-insights

 
The internet is ballooning with information, to such an extent that you can find details about anything and everything under the sun. It becomes taxing to find out what is relevant to us in dire or desperate times. This issue is pertinent when navigating websites as well.

Ideally, a website should be created with a well-defined structure where so that it can be easily navigated, and the information should be customized based on the user’s requirements.

Most likely, you are familiar with user experience (UX) or usability and its significance to your site or applications. The other equally important factor for a website is Information Architecture (IA).

Information Architecture is generally passed off as an area related to website design. Sometimes we rely too much on CMS to dictate how the content on our site should be organized, and do not really get a good understanding of IA. During the times of system breakdown, if we do not have a clear idea on how information architecture works then we will be left confused on how to go ahead with the workflow and which applications and practices to prioritize first.

There is no point in investing in user experience without heeding to information architecture. You must understand the basics of information architecture to master your UX.

venn diagram

 

IA and UX – Same-Same but Different?

For people still wondering if IA and UX design is the same, well, it is NOT.

Let us recall again, user experience is the way user thinks and feels while using a product, system or service. User behavior depends on UX integrated usability, utility and joy from using the application, and not just the content structure.

Having said that, it is almost impossible to create a great user experience without a credible information architecture base. The more content a product has, the more important the role of IA in the UX design. Therefore, every good UX designer should also be a proficient information architect.

What is Information Architecture?

Information architecture is essentially the process of setting up the information on a website, mobile or web application and making it simple and intuitive for the users.

flowchart

 

Information Architecture is a little complex but interesting if you explore further.  While content strategy, is managed by a content strategist, and interaction design is achieved by designers, information architecture isn’t done by one team but often accomplished by designers, developers and content strategists together. Nevertheless, whoever is involved, IA is a field of its own, with influences, tools and resources that are worth researching.

Information architecture is applied in the website design or application or any other project to understand how users perceive your brand and how well you know your customers.

Information architecture is necessarily used to create site maps, hierarchies, categorizations, navigation, and metadata. For instance, when content strategists initiate separation of content and divide it into categories, they are practicing information architecture. When designers sketch an excellent menu to help users navigate on a site, they are also practicing IA.

The Role of Information Architect

Here are some important questions enterprises and information architects must answer before going ahead with information architecture.

  • What is the user flow rate on our site?
  • How does the application help users to classify their information?
  • How is that information presented back to the user?
  • Was the information helpful to the users to make decisions?

To deduce answers to the above-mentioned questions, the information architect should focus on the target audience, the technologies related to the website, and the data that will be presented through the website.

Information architects comprehend these user needs and content to transform them into something understandable.

Information architects are a boon to the design team where they are involved in research, navigation, data modeling and labeling. They use tools such as card sorting, usability tests, and user interviews.
 

Methodologies Followed in Information Architecture

Information architecture is largely based on library science, cognitive psychology and architecture. Let us understand them in detail below.

Library Science

Two pivotal areas of library science for information architects are cataloguing, and archival science. Cataloguing is the process of creating metadata and allocating it to content so that we can easily find it again in the future.

Archival science is the process of building and curating content-based archives that needs some editing or could be removed in the future if it doesn’t serve the purpose. Both elements are needed in information architecture to transform user experience with the help of appropriate and usable metadata.

Cognitive Psychology

The study of how the mind works, and what mental processes take place is cognitive psychology. It naturally becomes evident that cognitive psychology influences how the interactions are designed on a website and the way the website provides information.

Let us look at few key concepts of cognitive psychology that information architects consider:

MENTAL MODEL

 

  • Cognitive load means the amount of information that a person can handle at any given time. Remembering the user’s cognitive load prevents information architects from overloading a user with too much information at once.
  • Mental models are the assumptions people make in their minds before interacting with a website or application. It is easier for users to extract information when it is in a place that matches their mental model of where it should be.
  • Decision making might not sound like psychology, but it indeed is! It’s a cognitive process that prompts us to make a choice or select an option. Information architects can help users make decisions by providing a good balance of graphical and text information with the right feel.

 

Architectural/Framework Components of IA

The way we present information is more important than the information itself. Read that again. It is important that information architecture is based on an accurate and intentional structure with solid foundation of ideas as mentioned below:

  • Daily Tasks
  • The information architect is substantially part of a lot of activities in the UX project team. Their common/daily tasks range from research, labeling, wireframing, navigation creation, data modeling and more.

  • User Research
  • First things first, for a good product design, your user research should be great. Based on the research, information architects can understand their target audience and accordingly organize the information to meet their needs.

    Information architects are an active part of the following segments.

    • User interviews – Information Architect along with other teammates ask and understand the questions related to the design of the product.
    • Card sorting and tree testing sessions – Checking on how potential users categorize information into groups helps the information architect to understand the users’ mental models.
    • Usability testing – Information Architects must analyze the results of usability tests to decide whether the structure they have created worked for their users.
    • Contextual inquiries – UX/IA architects at times visit users in real-world environments to understand how they interact with their product.
    • Content inventory – This is a list or spreadsheet created by UX designers that helps architects know where what type of content is available and where.
    • Content grouping – Identification of relationships between the existing information and groups of information is referred to as content grouping.
    • Content audits – Content audits are performed to get an insight and rate useful, accurate, and effective content for the site.
  • Hierarchy and Navigation
  • Hierarchy describes the structure of content and navigation describes how users will move through this content. Needless to say, both play a vital role in information architecture.

    Creation of hierarchy is based on two things:

    • The user expectation on what they see, and feel is needed. This can be achieved based on user research.
    • How businesses show their content and information based on project requirements.

    At this point, architects think about representative scenarios of user-to-product interaction and use this information to create information architecture diagrams. Generally, these diagrams are in a sitemap format which demonstrates the hierarchy of the content across a website.

    For instance, if a business wants their users to find their FAQ with their Help page, then they might put them under the Support section. On the other hand, they might have discovered during research that users expect an FAQ to be under Product section. Now this is a decision that the information architect should be making. Both scenarios have distinct advantages. The information architect will have to deduce alternatives that will accomplish both goals, like keeping both FAQ and the Help page under the Product section.

    These sort of decisions sets the tone for the entire design and functioning of the business process.

  • Wireframing
  • Wireframing is a process of defining the relationship between different pages and is an important factor in search usability. Wireframes are visual guides a.k.a blueprints of architecture that shows the design of website and pages.

    Wireframes typically includes the following pages:

    • Home page
    • Site map
    • FAQs pages /Customer Service/Help
    • Content pages
    • News pages
    • Multiple Category pages
    • Multiple Subcategory pages
    • Forms (login, register, contact)
    • Shopping cart pages

    All the wireframes are subjected to usability tests and verified for search engine friendliness. Wireframing helps programmers to design templates for content entry.

  • Prototyping
  • A prototype is a plain framework of an application or web page. Prototyping is the next step after wireframing. A prototype is a plain framework of an application or web page. Information architects create clickable wireframes with limited graphic details. Visual designers use these clickable wireframes as reference when they create the actual layouts.

    Prototypes have the color, animations and content that are on the actual product.

    Generally, protypes are medium to high fidelity. Testing of a digital product’s interface and interactions are done by users at the prototyping stage. The feedback here will help the architects in usability testing phase as well.

  • Labeling
  • UX labeling plays a pivotal role in information architecture because you must name the pages or sections appropriately based on your user research. Specific labels help users locate the information quickly. For instance, labeling the page that contains information about your company as “About Us” rather than “General Information” will be useful and understandable for users.

  • Taxonomies and Metadata
  • A taxonomy refers to a set of similar things that are grouped together. Generally, information architects pick one or more taxonomies that are suitable for a website or app based on the mental model of their target audience. They then “tag” content with metadata with the purpose that users can search for content based on the assumed taxonomies.

    Taxonomy is done post user research and content inventory processes. It includes classification of items using categories, sections or metadata tags. It is made in this exercise that content can be easily accessed, and the design is scalable.

  • Data Modeling
  • Also known as content modeling; this task is usually shared with a content strategist. Data modeling is a process where the information architect along with developers determine a structure for content which defines user needs, business logic, requirements and internal editorial practices.

    In the event of website redesigns, new data models should be mapped to structures that are already present to ensure smooth content migration. Data modeling is generally carried out in spreadsheets, mapping out field types and relationship requirements, but at times it is also implemented directly on a CMS.

    The other outcomes of data modeling are documented content types and, content templates, to aid content strategists or copywriters as and when they create content.

 

Technical Audit

It is imperative that businesses should perform timely technical audits of their information architecture to see how things are going for the company. The website should receive consistent, qualified search engine traffic. If the site has any technical issues, it should be addressed and resolved ASAP.

Below mentioned factors are crucial and should be analyzed and reviewed during the audits.

  • Technical parameters that accidently give unwanted content to search engines (duplicates, spam, silos, etc.)
  • Elements that delay or block the access to desired content (duplicates, URL structure, robot’s exclusion, elements that crash search-engine spiders, etc.)
  • Improper site navigation (placement & formatting)
  • Labeling issues
  • Page orphaning and low-value pages
  • Metadata, broken links, page errors
  • Canonicalization & normalization
  • Download time and server performance
  • http headers, redirects
  • Possible migration or redesign issues
  • Any other coding, scripting or programming issues

Conclusion

When you get unfavorable/negative feedback and reviews on the website, it is probably due to several other factors apart from the visual design. Irrespective of your business type and size, the foremost thing that matters is information architecture, i.e., how well the website has its content and pages organized.

At times businesses shift, expand and grow without revisiting the IA. This leads to disarray in content. And pages end up being separated. Webpages were initially created for specific reasons but now they do not have much relevant content or connection to the overall site. It might even seem hard to locate pages due to irrelevant labeling and large numbers. In such a scenario, you can just imagine the plight of the users!

Hence delving deeper into the IA and UX is a necessity for businesses to retain users. Information architecture bridges all content gaps, and these principles should be used in marketing initiatives like blogs as well. IA process surely aids in-house marketers, content owners and stakeholders to understand the website functionality thoroughly.

There are innumerous benefits of opting for an Information Architecture service. Go with the Information Architecture service providers who has greater focus on the quality of your product.