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Monthly Archives: April 2020

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ISO26262 & Model Based Design: A Match Made in Heaven?

Category : Embedded Blog

A majority of components in an automobile are gradually coming under the purview of safety-relevant systems. Some of these include the Body Control Module, Powertrain, Power Steering, Battery Management System and so on..

Safety brings with it, higher degree of complexity and in turn, heavier and complicated source code. Manual coding of such complex system is not feasible, given the time and cost constraints. And the fact that competitors are racing against time to be the first to introduce a cutting-edge functionality, makes it even more important for development activities to move at an accelerated pace.

Model Based Design, that has revolutionized system development approach in several engineering domains, plays a significant role on this front.

Developing an ISO 26262 compliant software entails compliance demonstration through evidences (work-products, Test Reports from ISO 26262 Qualified tools and more). When you deploy the MBD approach of development, many of these issues are managed viz a viz verification and validation at earlier stages, back-to-back tests between code and model, tool qualification, etc.

So, does this qualify ISO 26262 and Model Based Design paradigm to be a match ‘’made in heaven’’? Let’s find out!
V Infographic

Finding Model Based Development Approach in ISO 26262 Standard Document

As one would imagine, MBD finds a mention in Part-6 of the ISO 26262 standard. Part-6 deals with Product Development at the software level and it is natural that MBD is dealt with in detail here.

Right from the Software Safety Requirements to verification of software architectural design and beyond, Model Based Development is included as a special case.

Sample this: In the software architecture design verification part, it is specifically mentioned that the testing methods mentioned in Table-6 are to be applied to the model in case of MBD approach.

While we go through the document, we find that MBD is deeply rooted in ISO 26262. Moreover, the extensive V&V (verification and validation) that ISO 26262 mandates, appears easier when we follow the MBD paradigm of software development.

Part-6 also has a separate annexure that talks specifically about Model Based Design and highlights its difference with the manual coding technique. The mere presence of a section dedicated to MBD is a testament to the fact that MBD and ISO 26262 get along very well together. And as the complexity of the automotive system grows, the collaboration will be at a more granular level.

Following notes from Part-6 will help in making the MBD-ISO 26262 relations clear:

  1. In the case of model-based development, modelling the structure is an inherent part of the overall modelling activities
  2. If model-based development with automatic code generation is used, the implementation related properties apply to the model and need not apply to the source code.
  3. In the case of model-based development with automatic code generation, the methods for representing the software unit design are applied to the model which serves as the basis for the code generation.
  4. In the case of model-based software development the software unit specification design and implementation can be verified at the model level.
  5. For model-based software development, the corresponding parts of the implementation model also represent objects for the test planning.
  6. In the case of model-based development, the analysis of structural coverage can be performed at the model level using analogous structural coverage metrics for models.
  7. For model-based development, software unit testing can be carried out at the model level followed by back-to back comparison tests between the model and the object code.
  8. For model-based development, the software integration can be replaced with integration at the model level and subsequent automatic code generation from the integrated model.
  9. For model-based development, the test objects can be the models associated with the software components
  10. In the case of model-based development, software architecture testing can be performed at the model level using analogous structural coverage metrics for models.

Source: ISO 26262 Standard Document: 2011

Looking closely at these notes, it can be easily deduced that models have been considered as the reference for unit and integration testing. The testing process is strengthened by performing back-to-back tests between the model and the generated code.

Now, that we have a fair understanding of how ISO 26262 and MBD get along, let’s shift our focus on the MBD based Reference workflow.

What is MBD Based Reference Workflow for ISO 26262 Compliant Development?

MBD based safety related software development requires additional V&V requirements to be fulfilled when compared to non-MBD software development. Therefore, a reference workflow that considers the MBD specific notes (mentioned earlier) as well as the best practices, has been created.

Such a workflow can aid in meeting the safety requirements as prescribed in ISO 26262 standard. It does so by addressing the design and implementation together with the required tests and verifications.

The models are created based on the requirements as per the ISO 26262 modelling guidelines. Models are verified against the requirements (Model-in-Loop Testing). Next, the code is generated as per the coding guidelines. Once the code is generated, it is verified against the model (Processor-in-Loop Testing). Both MIL and PIL gives the measurement of structural coverage (code coverage).

How Does the MBD Based Reference Workflow Help?

  • It describes MBD approach including model based testing and auto-code generation from the models.
  • The workflow highlights the stages at which the ISO 26262 guidelines need to be applied for testing.
  • Verification of the auto-generated C code is demonstrated by back-to-back testing.
  • The workflow also has a document list that comprises tables with methods and measures recommended by ISO 26262 and the simulations and code coverages at code and model level.

 

Traditional Development of ISO 26262 Compliant Software MBD approach of ISO 26262 compliant software
For an ASIL D compliant development, all Test methods are difficult to be covered. Methods like I/O range checks, prototype generation, etc. can be covered using MBD approach
Simulation of dynamic parts is highly recommended in Table 6. Simulation is at the core of MBD
Despite traditional tools providing automation, manual effort is still required MBD tools support several of the methods mandated by standard; thus, the reduce manual effort

A V-Cycle Perspective of the MBD Based Reference Workflow for ASIL Compliance

Implementation of ISO26262 using Model Based Development can be ensured by aligning MBD workflow with existing software development workflow.

On the right-hand side of the V cycle following checks can be performed for ISO62626 based MBD.

  • Requirement Traceability:
    • Requirement Traceability is being able to track the life of a requirement from its conception to realization.
    • The developer must ensure Bi-directional Traceability (both forward and backward) of the requirements implemented as a model and link them to designs, code, and tests.
    • This will help the user to assess project completeness & support for industry standards.
    • Any unintended behavior of the system can be prevented if Requirement Traceability is followed.
  •  

  • Model Compliance Check
    • Executable model needs to be verified against multiple checks.
    • Once the model is implemented, one should check model’s architecture and compliance to different standards like DO-178, ISO 26262, IEC 61508, IEC 62304, MAAB Style Guidelines, MISRA C, etc.
    • These compliance checks enable you to replace duplicate design elements, reduce design complexity and identify reusable content.

     

    Errors in Design

    • Hidden design errors must be identified in your models that might get missed during simulation testing. This includes errors like detecting blocks in the model that result in integer overflow, dead logic, array access violations, division by zero, etc.
    • The developer should generate appropriate number of test cases for such errors to identify & fix the issue in design phase.

     

    Coverage Check

    • Additional test cases need to be generated which will be useful to run the model to satisfy CC (condition), DC (decision), & MCDC (modified condition/decision) and relational boundary coverage.
    • This will help to assess the effectiveness of simulation testing in models, software-in-loop (SIL) and processor-in-loop (PIL). You can use missing coverage data to find gaps in testing, missing requirements or unintended functionality.

     

    Fixed Point Data Errors

    • If the model is using fixed point data, it should be ensured that all fixed-point and floating-point data types and target-specific numeric setting meet numerical accuracy requirements and target hardware constraints.
    • Test and debug quantization effects such as overflows and precision loss before implementing the design on hardware.
    • Once the model is ready with all possible checks done, one can move towards the left-hand side of the V cycle.

      Following checks can be performed on the left-hand side of V cycle on the generated code.

     

    Traceability

    • Code can be checked against requirement traceability using traceability report generated by code generation tool.

     

    Static Code Analysis

    • Identify run-time errors, concurrency issues, security vulnerabilities, overflow, divide-by-zero, out-of-bounds array access in the C code generated form model.
    • This is possible by performing static analysis and semantic analysis. One should also perform analyses of software control, data flow and inter-procedural behavior. Find the bugs and fix them.
    • These code verification results can be used to track quality metrics and check conformance with software quality objectives.

     

    Code testing

    Generated code must be tested in both standalone and integrated environment to ensure that there are no errors or differences in the obtained results and coverages compared to the results/coverages obtained in virtual testing.

Value-Add of Integrating MBD Methodology in ISO 26262 Compliance Development

  • Most of the processes and steps to check safety standard compliance can be automated using standard tools available in the market.
  • Due to this possibility of automation, overall process becomes efficient and quite accurate.
  • This also offers an edge over competition when it comes to making your presence felt in the market.

Final Remarks

The future of Automotive Technology belongs to Automated Driving, Electric Vehicles and Telematics. Safety compliance as well as complexity aspects of these systems point towards a closer collaboration of model-based design approach and ISO 26262. And when you consider the value-adds of this integration, you have a winner!

Watch this space for more such insights on ISO 26262 as well as model based development of automotive applications.


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How Smart Dashboards are Revolutionizing Connected Vehicle Experiences

Category : iot-insights

 
The age of IoT and AI is making a definitive impact on the automotive industry. Today, there is a myriad of possibilities offered by intelligent driver assistance systems and smart dashboards that are transforming connected vehicles like never before.

Leading automotive OEMs are including connected clusters as core offerings in their product lines. Past challenges associated with connected vehicles such as sending and receiving large amounts of data to and from the cloud platform, have been alleviated to an extent with emerging technologies. Firmware-over-the-air (FOTA) downloads for updating connected devices is more secure and reliable as well.

All in all, the connected vehicle ecosystem is growing at a massive pace, and smart dashboards play a role of paramount importance in this transformation.
 

Why Integrate a Smart Dashboard in a Vehicle?

Two-wheelers of yesteryears had some limitations in the area of intelligent data collection, its processing and display to assist the rider. Innovative vehicle manufacturers, technology service providers and software developers identified the following gaps:

  • Lack of preemptive maintenance data – The instrument cluster can be configured to collect critical vehicle information that can be displayed to the rider. This data can offer valuable insights so that the rider can perform precautionary checks and regular maintenance of the vehicle.
  • Inadequate availability of real-time data and built-in navigation facilities – The traffic density on the roads has burgeoned in recent times. In some countries, the transportation infrastructure is unable to withstand this traffic growth, adding to the woes of the daily commuter.

    This is where the convenience offered by navigation software comes to the limelight. Turn By Turn (TBT) navigation functionality opens up a number of alternate route options to the rider. Some of these may reduce the commute time by a significant amount as well. The added advantage of real-time traffic notifications is also helpful in keeping the rider updated with the road conditions.

  • Lack of customized consoles – In order to cater to a customer segment that desires high-end displays and personalization features on the dashboard, the need for an updated console was felt.

 

Endless Possibilities Offered by Smart Dashboards

The digital instrument cluster is the focal point of a driver in a vehicle. Hence, it is imperative that the cluster is updated with all the vital information for the driver to take appropriate actions.

Smart vehicles achieve connectivity through either of the following key components:

  • Vehicle Telematics System – The vehicle telematics system includes four fundamental units:
    • Telematics Control Unit (TCU) / Telematics Gateway Unit (TGU) – This is the heart of the Telematics Device and it stores/transmits data received from the automotive ECUs to the telematics cloud server. It also sends information to the digital instrument cluster to be displayed to the driver.
    • Vehicle ECU Network – ECUs enable the Telematics Device (TCU or TGU) to collect the required vehicle information such as speed, vehicle diagnostics, engine temperature, etc.
    • Telematics Cloud Server – The cloud server stores and processes data received from the connected vehicle and front-end application. Data management is also a key feature of the cloud platform.
    • Web/Mobile Front-End Application – An end user can monitor, send or receive information on a web/mobile dashboard that is connected to the telematics cloud server.
  • Smart Dashboard/ Integrated Connectivity Cluster – The smart dashboard is a one-stop rider information portal that takes prominence in connected two-wheelers. The connected cluster’s innovative technology and intuitive characteristics provide the rider with the optimum level of safety and convenience information to elevate the entire riding experience to the next level.

    For instance, the call notification facility was historically seen only in high-end two-wheelers. Today, it is integrated with the basic two-wheelers as well. The connected cluster is equipped with Bluetooth functionality which helps in effortlessly connecting the cluster with the rider’s smartphone and receiving call details to be displayed.

    Details regarding message notifications and navigation can also be displayed to the rider on the smart dashboard. In addition, the connected cluster can be retrofitted with a unit to enable ride-sharing.

    Effectively, the smart dashboard provides a contemporary state-of-the art experience to riders. Several leading automakers are leveraging this solution to gain a clear competitive edge for specific market segments.

Cluster Mid banner

Highlights of Integrated Connectivity Cluster

A connected cluster has a telematics unit integrated into the hardware of the cluster itself. Incorporating these additional features to the existing dashboard electronics can extend its processing power. This also ensures that the overall cost of the vehicle is streamlined to suit customer aspirations.

Cloud connectivity and user connectivity are two important features of the connected cluster. This encompasses the following aspects:

  • Smartphone integration for ease of access to smartphone content and apps
  • Display unit with wide range of information to ascertain safety of the rider
  • Enhanced screen readability in all riding conditions
  • Bluetooth and WLAN modules for connectivity with the cloud, helmets, headsets, smartphones and third-party accessories
  • Navigation assistance through in-built maps
  • In-built telematics unit to ensure that the vehicle is connected to the cloud server at all times

Connected clusters can be developed to suit varying budgets and personalization requirements of a diverse customer base:

  • At the lower end of the spectrum, the cluster can have a basic graphical display or even a custom segmented LCD display. This display usually has predefined segments or sections with customized graphics.
  • A slightly improved version of the connected cluster will have a graphical display with complete visualization of maps, odometer, vehicle tell-tale signs and other standard instrument cluster functionalities. However, these systems will lack a video interface.
  • The high-end systems will be equipped with a rich graphical user interface that facilitates visualization of maps and videos and an extensive range of standard instrument cluster functionalities. These devices will be more responsive and have multiple personalization features that the rider can configure.

For instance, one can configure a specific theme, background screen colour or initialization screen to express their unique personality.

It is also possible to enable fleet applications through high-end connected clusters. This helps in collecting a large amount of data regarding the fleet, individual vehicles and usage patterns. It is also possible to integrate the cluster with a connected app to ensure that the vehicles are not misused. Another application is the production of timely alert notifications when the vehicle is switched off or abandoned.

So, the possibilities offered by connected clusters are endless. These smart dashboards open up different levels of convenience to the operator. Entry level, mid level and premium level connected clusters are incorporated with hardware of varying costs. This, subsequently, decides the extent of convenience offered by the solution as well.
 

Design Aspects to Consider When Developing Connected Clusters

Some of the design aspects to be analyzed while developing a connected cluster are as follows:

  • Hardware requirements
  • Software requirements
  • Security features

In addition to the above, serious consideration should be given to the data collection and transmission process. Data gathered from the vehicle can be transmitted to the cloud and used for analytics or development of machine learning algorithms. This opens up a whole new paradigm of artificial intelligence applications to benefit the users.
 

Are You Ready to Redefine Your Instrument Cluster Technology?

The innovative smart dashboards take centerstage in connected two-wheelers today. It is the central communication and rider information portal.

You can use the smart dashboard solution to enhance your brand’s unique personality in the competitive automotive market. Partner with us to make an impact in the world of connected vehicles!

To explore our expertise in the design and development of connected cluster solutions, drop us a message.
 

Connected Cluster Success Story

    Development of Connected Cluster for ICE Powered Two-Wheelers

    Business Challenge

    Our customer, a leading supplier of automotive electronics, desired to integrate a cost-effective connected cluster solution for ICE powered two-wheelers. They partnered with us for the design and development of core software and hardware components.

    Embitel Solution

    Our connected digital instrumental cluster solution had the following features:

    • Cloud connectivity
    • Location tracking
    • Integration with mobile app through BLE
    • Digital UI displaying speedometer, gear indicator, oil level indicator, etc.
    • Turn By Turn (TBT) navigation
    • Integration of FOTA update

    Embitel Impact

    • Our connected cluster solution was integrated with the customer’s cloud infrastructure and mobile application within an expedited timeframe of 6 months.
    • We were able to optimise the BOM cost through our expertise in connected automotive instrument cluster design and the assistance of our ecosystem partner.

Read More – https://www.embitel.com/iot-casestudies/development-of-digital-instrument-cluster-for-ice-powered-two-wheelers

Meet Our IoT Leaders


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How to Perform Hardware-in-Loop Testing for an Automotive Solution Development

Category : Embedded Blog

New age Automotive ECU applications are complex systems. An insane amount of information needs to be processed in real-time and rendered to various other systems. An ADAS system, for example, uses an advanced algorithm to processes data from the cameras, radars, GPS and other sensors to assist the drivers in avoiding judgement errors while driving. Such a data-heavy system has to be fool-proof and to ensure that, the testing must be rigorous and comprehensive.

Testing such complex systems on a real vehicle to prove every possible use-case is not a viable option. It incurs huge overheads and it is very challenging to test every scenario. Moreover, performing the tests at the final assembly entails test-related changes that can seriously impact the schedule as well as the cost. Also, the entire assembled platform might not be available for testing at the required time.

Simulation happens to be the only plausible approach to such testing and thus arrives Hardware-in-Loop testing methods. Not only does it automate the testing process but also brings in the tests much early in the software development lifecycle.

While we make it sound very easy to have HIL Testing unravel the software defects without an assembled product, a lot actually goes into the process.

Let’s begin by understanding HIL Testing at a high level, followed with a detailed analysis of the HIL Test system and the testing process.

What is Hardware-in-Loop Testing?

In the simplest terms, HIL Testing is a method to validate a software in a simulated environment where ECU functions can be tested without having the actual vehicle system. HIL Testing is used to validate the communication, system integration and the functionality aspect of automotive software.

Ideally, an ECU under test receives huge number of I/O signals that represent different functionalities. A comprehensive test means that all these functionalities are tested under the scenarios based on the requirements. So, what exactly conspires during HIL tests?

During HIL Testing, the ECU is connected to a Test System that mimics an assembled product (an engine, a body control module or even the entire vehicle system). It interacts with the input and the output of the ECU under test, as if it were an actual vehicle.

Using a HIL Testing software, different test scenarios can be created, and the output validated. Depending on the software requirements, the test coverage can be expanded without worrying about the cost and physical risk to the system.

Hardware-in-Loop Testing Architecture

HIL Testing

Finding HIL Testing in the V-Cycle Diagram

In the software development lifecycle, HIL Testing is the step where the software validation is performed. As clear from the V-cycle diagram, it is executed against the software requirements which may comprise functional as well as safety requirements (ISO 26262 compliance development).

V Cycle Diagram

Unit testing and integration testing precede the stage where the software is ready to be validated keeping the target hardware in loop.

A model based development paradigm takes a different approach where Hardware-in-Loop testing is preceded by Processor-in-Loop (PIL Testing), Software-in-Loop (SIL Testing), and Model-in-Loop (MIL Testing).

Understanding a Typical HIL Test System

A HIL test system is at the heart of HIL testing. The simulation part of the testing that we mentioned earlier, needs an environment that can trick the ECU into believing that it is connected to a real vehicle.

The test system provides this environment. And for that purpose, it requires a gamut of software and hardware components. Let’s discuss them!

  1. Real-time Processing Unit: The processing unit is at the core of a HIL Test System. It performs the most intensive task of executing the components of the test system. Complex automotive controllers have a large number of I/O channels and bus communication to be handled. From logging of the data and I/O communication to test stimulus generation, it is the processing unit that keeps the tasks going.

    Why a real-time processor, you might ask? Well, the test system replaces actual ECUs and their I/O signals. For the test to be executed perfectly, an accurate simulation of the vehicle electronics has to be ensured. And hence, a real-time processing unit.

  2. I/O Interfaces: The ECU under test needs to be connected to the HIL Test system for the signals to interact. The I/O interfaces are responsible for establishing this connection. These interfaces can be digital or analog signals.

    Using the I/O interfaces the test engineers can:

    • Generate stimulus signals
    • Manage the communication of the sensors and the actuators between DUT and Test System
    • Manage current/voltage and optical I/O channels

    The importance of I/O interfaces also lies in the fact that it has to make sure that the DUT must always behave in a way that it is controlling the actual hardware. Test System providers may provide both dedicated as well as configurable I/O interfaces.

  3. Software Interface: Software components are essential to the HIL Test System as these are required for writing test cases, creating required stimulations and generating test reports.

    Typical software components that aid the HIL Test system are:

    • Test Case Scripting: The tool is required to create test cases using scripting language. Various scripting languages are used depending on the HIL Test system brand. For example, Vector VT System uses VTest Studio for writing test cases in CAPL script. On the other hand, DSpace uses Python for the same.
    • ECU simulation: A software tool for simulating other ECUs in a vehicle is of the prime importance in an automotive HIL testing setup. The ECU under test might have to interact with other ECUs during its operation. And therefore, during the HIL testing all such ECUs need to be simulated.
  4. Device Under Test (DUT): Device under test (DUT) is the control unit, the functionality of which is being validated. It can be a powertrain ECU, a Battery Management System ECU or any other automotive control unit. For testing purpose, DUT is connected to the HIL Test System.

In addition to these, there are components that manage power supply by simulating the battery and other auxiliary modules like load boards.

Widely Used HIL Test Systems in Automotive Application Development

Several vendors have their HIL Test Systems out in the market. In the context of architecture, application framework and concept, most HIL test systems are almost identical. The only difference that one can spot is that they cater to diverse industries. For instance, VT System from Vector is designed specifically for automotive application development. DSpace caters to power electronics industry as a whole.

We will now discuss some of the popular HIL Test Systems that are deployed in Hardware-in-Loop testing.

  • Vector VT system: VT System is a popular modular test system that is designed to access the ECU’s inputs and outputs for validation. The system works together with tools like CANoe and VTest Studio. Based on CAN Bus protocol, VT System also supports CAN, LIN and other communication protocols.
  • National Instrument Lab View: Lab View from NI, is a HIL test framework that helps the engineers create flexible test applications using a graphical programming approach. A test system designed to integrate a vast range of hardware, LabVIEW serves diverse industries to develop smart machines and industrial equipment.
  • DSpace System: The Test System comprises the complete tool-chain (software and hardware) required for a simulated test environment. The biggest advantage of using DSpace for automotive software development is that it is designed to support the tests methods and coverages mandated by ISO 26262 standard.

HIL Testing in Action: Testing a Motor Control System

Motor Controller ECU has some highly safety-critical tasks at hand viz. power steering, EV powertrain and so on. State-of-the art HIL Testing, thus becomes mandatory.

Generally, the motor controller ECUs need to be tested for

  • PWM measurements
  • Checking whether Encoders and resolvers are working fine at higher clock rate
  • Evaluating the functioning of the Position sensor

A HIL Test system simulates the power electronics, electric motor and the vehicle environment at the signal, electrical and mechanical levels.

And for this, the HIL Test system needs access to

  • ECU connections in order to control them
  • Power supply
  • Communication Bus (CAN)
  • I/O channels

The HIL Test System does the following tasks:

  • Simulates other ECUs with the help of CANoe or equivalent tool (depending on the type of HIL Test system deployed)
  • Generates the required sensor input such as PWM signals, required voltage
  • Simulates the actuator (electric motor) with electronic load and measures the output from the motor controller ECU such as PWM duty cycle
  • Measures the voltage and current supplied

The Test Cases are written in software tools such as VTest Studio using scripts (CAPL, Python). The test reports are generated after the required tests are executed.

Conclusion

Hardware-in-Loop testing gives the automotive industry a chance to test their solutions before the actual target platform is ready. Not only does this ensure reduced time-to-market but also leads to a better and more technically matured product.

The probability of call-backs is reduced significantly when you have a thoroughly tested product in hand. Thanks to some great HIL Test Systems, automated HIL Testing is redefining the automotive industry and the future only looks brighter.


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IoT Application Development for Enterprise and Industry 4.0 Operations

Category : iot-insights

Leverage our expertise of more than 13 years in the domain of Internet of Things (IoT) app design and development. Our exclusive suite of IoT application development services can streamline the operations of your IoT infrastructure and add significant value to your business use case.

Our experience in IoT app development encompasses the design and development of intuitive mobile apps, web apps, desktop apps and the cloud infrastructure to control operations.

We offer you diligent support from the requirements gathering and engineering phases to the maintenance and evolution stages. Our dedicated hardware and software support teams ensure the most optimum integration of technologies so that your custom-designed solution offers unbeatable performance.

 

IoT Application Development Services

UI/UX Design and Development
  • Expertise in AVOCODE, Illustrator, POP
  • Partnership with customers for UI design thinking workshops
  • Assistance in industry analysis, end-user analysis, business use case discussions and prototype design
  • Design and development of wireframes – UI Screens, Icons, Infographic Elements, Control Elements, Animations, etc.
  • Qt Open GL for rendering 3D graphics on HMI for desktop apps
  • QML based GUI design for desktop apps

 

Desktop App Development for IoT
  • Supported platforms – Windows, Mac, Linux
  • Analysis of business use case, design of desktop software architecture and desktop software developmen
    • Selection of desktop frameworks for platform-specific (Windows OS and Mac OS) app development
    • Selection of desktop frameworks for cross-platform app development
    • Identification of utilities and plug-ins
  • Quality assurance, testing and maintenance
  • Python scripting for unit and automation testing
  • Performance optimization and crash analysis tools

IoT Cloud App Development
  • Sensor Nodes and Cloud Interface development
    • Communication interface between IoT devices & cloud using MQTT, CoAP, AMQP, Websocket, etc.
    • Device registration, data ingestio
  • Device and data management
    • Data processing, storage, real-time analytics
    • Machine Learning
    • Web services for apps
  • End User IoT Application development
    • Device management, user management, site management
    • Alerts and notifications
    • Business intelligence

Mobile Application Development for IoT
  • Native, Hybrid and Mobile Web App development
    • Expertise in Android and iOS native app development
    • Experienced consultants in Java, JNI, jQuery, Objective C, HTML5, Swift
  • Expertise in Native and Cross-Platform App development technologies
  • Partnership with customers for the integration of Mobile Apps in IoT framework, application architecture development, finalizing on testing approach and more

Web Application Development for IoT
  • Design and development of Responsive Web Apps and Progressive Web Apps
  • Selection of JavaScript Mobile Web App Framework
  • Testing and debugging of Mobile Web Apps
  • Partnership with customers for the integration of Web App into the IoT framework

IoT Application Development Tools & Technologies Expertise
  • Angular JS, REALM, SQL Lite, OAUTH tools for Mobile Apps
  • HTML5, JavaScript, CSS for client-side programming of Web Apps
  • Java, .Net for server-side programming of Web Apps
  • Java, C, C++, .Net, Visual Basic for Desktop Apps
  • Expertise in Agile software development methodology

 

Significance of IoT Applications in a Digitally Connected World

IoT applications are powered by technology to improve business efficiency. They automate and streamline existing processes and offer an intuitive HMI (Human-Machine Interface) that connects the user to the digital world. Users are hence, empowered to control connected devices effortlessly.

Industrial or enterprise IoT applications can be customized to store information in databases. This data can subsequently be displayed on a unique dashboard that offers insights into the functioning of the connected devices.

Our functional areas of expertise in IoT app development include:

Automotive industry

IoT desktop applications can be used to evaluate electrical components of EVs, test music systems, and perform quality control in automotive manufacturing facilities. IoT based dongle applications can be developed for internal and external battery management of vehicles and telematics functions.

Industry 4.0

Customized desktop applications find extensive use in an industrial landscape. Some of the use cases include applications that test high-voltage instruments and quality control applications. IoT applications may also be developed for the remote monitoring and automated control of solar panels in a solar energy plant. Predictive maintenance is a significant benefit offered by IoT in an industrial setup. It is possible to monitor connected equipment and predict the occurrence of faults, so that maintenance activities commence on time. This also mitigates outages due to equipment failure and subsequently, saves on maintenance costs.

Healthcare domain

The use cases of IoT based applications in the healthcare industry include equipment for telemedicine, apps for remote monitoring of patients, connected medical devices, wearables for detecting heartbeat/distance travelled/calories burnt, etc. In the pharmaceutical industry, IoT apps can be developed to monitor medication temperature and to ensure that the medicines adhere to quality standards during transportation.

Enterprises/Businesses

Businesses and enterprises can utilise the power of IoT applications to improve their operational efficiency. A noteworthy use case is an application that enables administration support personnel to receive alerts on service issues. The app aggregates data from sensors connected to various devices across the office space and helps the support team take immediate actions without having to perform manual checks.

 

Our IoT App Development Framework

We offer end-to-end IoT application design and development support to customers. This includes assistance in the following solution development stages:

  • Product Ideation – Our involvement in workshops for use case analysis, identifying business challenges, IoT architecture integration, etc.
  • Prototyping – Prototyping helps in getting an overall view of the product functionality before the integration of software.
  • Product Design – Our expertise in the design of hardware and software for the cloud architecture, gateways and IoT apps, and integration of the solution in the IoT framework.
  • Solution Development – Software development activities are implemented through Agile methodology. Hardware development activities can be streamlined to be executed in parallel with software development for specific use cases.
  • Integration to IoT Framework – The IoT application development process also consists of integration of the solution with the framework. We assist in integrating the IoT app with the overall IoT architecture and testing extensively before project rollout.
  • Post-Implementation Support – Our assistance in post implementation activities to ensure smooth functioning of the app in the IoT framework.

 

Pick Services Based on Your Requirements

You can also choose the services you wish to avail based on the following criteria:

Why Choose Embitel As Your IoT App Development Partner?


1

14+ Years of Industry Experience

14+ years of experience in full-stack IoT design and development across industries


2

A Team of 200+ Experts

200+ team of consultants, specializing in automotive, Industry 4.0 and healthcare IoT


3

500+ Projects Delivered

Large ecosystem of product engineering partners

Top-rated IoT app development company with offices in USA, Germany, UK, UAE and India


IoT in Action: Success Stories

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IoT Application Development: Related Articles


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How Tessy Tool Powers Unit Testing in ISO 26262 Compliant Development

Category : automotive-insights

 
Modern automotive solutions are characterized by high-complexity and shortened turn-around time. Add to it the ISO 26262 related safety requirements and you have a herculean task at hand.

Tessy, a Test System built for embedded software development, eases the task by enabling automated testing of the software. Automated Testing takes away the pain of manual testing and ensures that the embedded solution is high on quality and reliability.

Code coverages and other kinds of tests that are required for ISO 26262 compliance can also be performed using Tessy Tool.

At Embitel, the developers deploy Tessy tool for Unit Testing. Some of the automotive applications where we have used Tessy Test System for Unit Testing are:

  • Body Control Module
  • BLDC Motor Control System
  • Vehicle Diagnostics Protocols – UDS (ISO 14229), DoIP, OBD, J1939, WWH-OBD etc.
  • Automotive ECU Applications

 

About Tessy Tool

Tessy is a Test System designed for automated unit and integration testing. Being an ISO 26262 qualified tool, Tessy is ideal for the development of automotive solutions with safety-critical requirements.

It automates the entire Unit Testing cycle and also performs the regression testing. What makes Tessy a sought-after testing tool is also the fact that it supports most leading Microcontroller platforms such as Infineon, TI, Renesas, Microchip and more.

Tessy is a complete Test System that manages unit test workflow right from the project setup including the test design to its execution, analysis and reporting. It also makes life easier for engineers by taking care of traceability and code coverage.

The diagram below, shows the test cycle followed by Tessy:
 

How Does Tessy Tool Help in Automated Unit Testing of Automotive Software?

At the component/unit testing level, Tessy tool works with CTE (Classification Tree Editor) and ITE (Integrated Test Environment) in the design and execution of Test Cases.

Let’s understand the steps in Automated Unit Testing by Tessy Tool:

  1. Analysis of the Interface

  2. The C module is parsed by the Tessy tool to identify the C Functions to be tested. Here, the developers can select the functions that they want to test. Once, the functions to be tested are selected, their interfaces are analyzed. This analysis is used to identify the variables and whether they are input, output or both.

    The result is displayed in the Test Interface Editor, where it can be modified if required.

  3. Determination of Test Data

  4. Test data is a set of input and output values. The input value is the variable that will be fed to the Function under test and the output value is the expected output received after the test.

    The test data is entered to the data base using the Test Data Editor. The test engineers derive the input and output data based on the requirements defined in the early stages of SDLC.

  5. Test Application Generation

  6. After the test data is determined, the engineers need a test application that will perform the dynamic testing of the C module. And for this, a test driver is required. The test driver will be required to call the Function to be tested and Tessy tool generates this driver. The test driver and the function together, is called a Test Application.

    At times, the function under test might use external variables or invoke sub-functions (sub-routines). Tessy testing tool is equipped to manage such a scenario by using Stubs, which are replacement for the sub-routines.

    When all these components are ready to roll, Tessy compiles them using the compiler supported by the Microcontroller platform.

    Test Applications are written within the Classification Tree Editor (CTE). It is integrated in Tessy tool and its GUI makes it easy to set the input values required to execute the test.

  7. Test Execution and Test Result Evaluation

  8. The next step is to run the test application (the one we generated in the previous step) on the MCU or the target hardware, whichever applicable.

    Tessy tool executes the test application on the target platform. In the process, the test case along with the input variable is transferred to the target platform and the function is run. The output value is captured by Tessy and matched with the expected value.

    The result is evaluated on the tool using color coding.

    Green- Expected result was received

    Red- Output did not match expected result

    Yellow- Test Case not executed or evaluation invalid

  9. Test Report Generation and Code Coverage Analysis

  10. Test reports are used as evidence during the process of ISO 26262 compliance and certification. Tessy helps generate the Test Reports with comprehensive details of pass/failure. The code coverage analysis is also reported as it is an important work product for Functional Safety compliance.

    Tessy testing tool performs code coverage analysis along the unit testing process. Following code coverage measurements are supported by Tessy Tool:

    • Statement Coverage
    • Branched Coverage
    • Modified Condition/Decision Coverage (MCDC)
    • Function Coverage
    • Entry Point Coverage, and more..

    ** MCDC is mandatory for ASIL D compliance. Tessy Tool helps you achieve the required ASIL Value.

  11. Regression Testing

  12. Regression Testing is important in scenarios where errors were rectified and needs re-verification or new features have been added to the Function that was tested previously.

    Tessy tool supports regression testing by:

    • Adapting the existing test cases to verify the modified functions
    • Supporting Batch Testing
    • Restoring previous test cases for earlier versions of the software

 

Tessy Testing Tool and ISO 26262 Compliance

Tessy tool has been certified by TUV as a software tool for safety related development. Among other safety standards, Tessy is a qualified tool for ISO 26262 compliant software testing.

Some features of Tessy that qualifies it for ISO 26262 compliance

  • Call Pair Coverage fulfills one of the requirements of ISO 26262 standard
  • Coverage selection is based on ISO 26262 standard
  • MCDC coverage supported

 

Value Adds of Tessy Tool for Unit Testing

Tessy comes with a slew of features that make it one of the most widely-used Test System for both Unit and Integration Testing.

We have compiled a few of these value-adds in the context of automotive application development and testing:

  • Requirement Traceability: Traceability is an important aspect of software development, especially when safety compliance like ISO 26262 is in the picture. Tessy supports requirement management and also supports import of requirements from tools such as Polarion, DOORS, etc.
  • Support for Fault Injection: Fault injection testing assumes a lot of importance in automotive industry. Tessy is the ideal tool for such approach of testing.
  • Support for almost all Microcontroller Platform and Compilers: The fact that Tessy supports maximum MCU platforms and related compilers, makes it one of the most reliable Test Systems.
  • Regression Testing: Automotive applications are upgraded very frequently and hence, regression testing becomes very important in such scenarios.
  • Testing Effort Estimation: Depending on the number of statements, functions and calls, Tessy can estimate the testing efforts.
  • Code Coverage: ISO 26262 standard has certain coverages mandatory for compliance. Tessy supports all of them and hence, is a reliable testing tool when ISO 26262 compliance/certification is required.

 

Embitel’ s Success Story of Using Tessy Tool for Unit Testing for a Body Control Module Project

Embitel, as a technology partner for several automotive projects, has been deploying Tessy Test System as the primary tool for unit testing.

Following is a snapshot of a case study where we provided Unit Test reports for a BCM solution development project.

Business Challenge

  • Technology assistance related to automated unit testing of components including in-vehicle communication (CAN, LIN), low-level drivers and vehicle diagnostics stacks (UDS stack).

Our Solution

  • We designed the test cases, using Classification Tree Editor (CTE), based on the requirements provided by the customer.
  • Test data including the input variables and expected output values was determined.
  • Test result was evaluated and visualized.
  • Code coverages like Statement Coverage, Branch Coverage and MCDC were analyzed.
  • Test Reports were generated, as per the required template.

Impact

  • With the help of Tessy tool for Unit Testing, we completed testing of one module in 2 man-hours compared to 8 man hours using manual testing methods.

 

A Snapshot of Automotive Software Testing Services from Embitel

  • Expertise in tools like Tessy Tool for Unit Testing
  • Expertise in Unit Testing Services for Automotive Software in accordance with the required Automotive Safety and Integrity Level (ASIL)
  • Complete Statement coverage, branch coverage and MC/DC coverage
  • ISO 26262 Compliant static verification services including semi-formal verification, control flow analysis etc.
  • Delivered Unit Testing services for automotive solutions such as BCM, Infotainment System, Seating Control System, Electronic Power Steering and More

 


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Success Story of Development of a Wireless Charging Solution for a Tier-1 Automotive Customer

About the Customer

Our customer is a US based Tier-1 supplier of connectivity and media solutions for the automotive industry. They have partnered with many global automotive OEMs and contributed to their diverse product lines.

We have a long-standing partnership with the customer, and we have been the technology partners for their other projects as well.

As our customer had a firsthand experience of our expertise in the automotive domain, we were the choice partners for this wireless charging project.
 

Business Challenge

A wireless charging solution works on the principle of ‘Mutual Induction’ between the coils. However, an automotive-grade wireless charging module needs some intelligent feature such as Foreign Object Detection (FOC), NFC detection, etc.

As the customer has the competency in the hardware development, they looked for a technology vendor who can provide the application development support along with in-vehicle networking protocols, diagnostics protocols and Flash Bootloader implementation.

The customer received the following components from the respective vendors:

  1. Library Abstraction Layer required for Wireless Charging
  2. Near Field Communication (NFC) Stack

The challenge was to develop the Wireless Charging Application on top of the Library and NFC stack.

Following were the requirements from the customers:

  • The application layer development with the required functionalities like FOD
  • Low-level driver development for the Infineon Micro Controller
  • Development of Hardware Abstraction Layer
  • Implementation of vehicle diagnostics stacks and in-vehicle networking protocol stacks

 

Embitel’s Solution

Following the discussions with the hardware team of the customer, our task was clearly cut out.

  1. We developed the firmware for a WPC approved automotive grade wireless mobile charger. An algorithm was also developed to manage the charger states based on the signals from BCM, Qi status (wireless charging status) and FOD (Foreign Object Detection).

    Following are the functionalities implemented in the solution:

    • Foreign Object Detection (Metal, RFID card, credit card, etc.)
    • NFC Detection (NFC A, B & F)
    • Capable of differentiating between NFC Passive Card and NFC Mobile Device
    • Charging Status Monitoring
    • DTC (Dynamic Thermal Management) for safety
    • Able to communicate to the vehicle BCM (Body Control Module) over LIN network
    • Reduced Power Mode
    • LIN Based Flash Bootloader for firmware update

  2. Our ready-to-deploy automotive protocol stacks and other components implemented in the solution:
    • LIN Stack for in-vehicle networking
    • UDS protocol (ISO 14229) software for vehicle diagnostics
    • End of Line testing feature over LIN with UDS diagnostics services
    • Flash Bootloader for ECU-reprogramming capabilities
    • Supported in porting of RFAL stack (for NFC technology detection) written for ST microcontroller into Infineon MCU
    • Developed a CAPL UI for reprogramming the device.
  3. Low-Level Drivers and Hardware Abstraction Layer development

 

Embitel’s Impact

  • More than a decade of experience in automotive domain helped us understand the pain-points and provide the right solution.
  • Our ready-to-deploy LIN, UDS and Flash Bootloader software reduced the development time by 30%.
  • Compliance to ASIL standard through Static analysis, Unit test, DFMEA and system validation
  • We identified the issues in the Library and fixed them for the future implementation.

 

Tools and Technologies

  • Infineon MCU
  • ST NFC Stack
  • Qi Library from Spark connected
  • WinIdea debugger, HiTec compiler
  • Vector CANoe and Capl Scripting, PLIN
  • Understand Tool for static analysis
  • Enterprise Architect

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AI in Ecommerce – A Close Look at the Groundbreaking Trends in 2020

Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a better understanding of customers.

AI powered ecommerce is of great help as it enables customer-centric online searches, identifies prospective customers, answers customers’ queries, simplifies sales techniques, establishes actual conversations with customers through chatbots, etc.

In today’s age of customized marketing strategies, with the help of accurate algorithms, more and more innovative trends are being observed in ecommerce. According to a survey conducted by Adobe with YouGov, 56% of around 7,000 survey respondents, are more inclined towards purchasing from online retailers that utilize AI. Some of the reasons for this inclination include great user-friendly experience, good service and affordable prices.

Why AI is Important in Today’s Online Retail World

In a fast-changing business environment, online retailers are being forced to invent new ways to attract and retain customers extensively. AI applications in ecommerce are hugely unavoidable as retailers need to keep up with the fast-paced competition.

Consumers across the globe are looking for tailor-made buying experiences that are truly engaging.

How AI is Setting Up Effective Digital Marketing Touchpoints

AI is vital in the present digital marketing landscape as it helps businesses set up the much-required marketing touchpoints. These touchpoints are very essential for businesses to interact with customers throughout the buying journey and understand what they have to say about a brand, service, or product.

Marketing touchpoints can be implemented across multiple channels with the help of AI to initiate instant and easy contact for providing relevant information to consumers.

A customer’s buying decision will depend on this buying journey. Hence, these touchpoints give a clear picture to online retailers as to what works for customers and what does not.

A few common examples of digital marketing touchpoints include:

  • Official website of the company
  • Online advertising
  • Email interactions
  • Online surveys and online feedback systems
  • Virtual assistants
  • Chatbots

Virtual assistants and chatbots are technologically advanced touchpoints used across different industries that are enabled by AI and machine learning.

Adobe offers a product known as Adobe Campaign that provides AI-powered Emails for enrichment of email marketing. It helps businesses increase customer engagement by forecasting attractive subject lines that would catch the customers’ attention. By analyzing previous engagement metrics, this product estimates optimal send times, open rates and the results too.

How AI Can Enhance Sales and Profits of Ecommerce Companies

It is widely known that most brick-and-mortar stores are increasingly shifting to online sales. For a long time, it was ‘bricks vs. clicks’. However, over the past few years, one can observe many companies adopting the ‘bricks and clicks’ strategy.

This strategy has been quite effective in increasing profits. Many brick-and-mortar companies have avoided severe losses and shutdowns by applying this strategy.

With so many ecommerce companies for customers to choose from, each company needs to be on its toes to ensure continuous sales. The role of AI in ecommerce is absolutely crucial as it guarantees efficiency, speed, and deep learning. It also helps businesses sense and predict consumer needs accurately on a very large scale.

Magento with YouGov conducted a survey known as “Listen: A Magento ‘Meaningful CX’ Series” among 1,405 people in India to understand their online buying preferences. Let us take a look at the table below to clearly comprehend the various findings of the survey:

Percentage of survey respondents Preferences of survey respondents
51% Look for competitive pricing when they compare several brands
67% Will likely shop from the same place again if free delivery is provided
47% Like to check online for the best prices
57% Will come back to an online retailer if it provides a free returns policy
50% Will purchase if the site is mobile friendly and user-friendly
51% Would use the site if it works properly on smartphones
47% Would use a particular ecommerce site if it loads fast
39% Are fine with companies who use personal information for recommending products and services
48% Do not shop from companies that do not have cash-on-delivery options
34% Are of the opinion that online shopping is eco-friendlier than shopping at a physical store
67% Are fine with ecommerce companies using technologies such as AI

 

How Machine Learning Can Boost Revenues in Ecommerce

Machine learning, an application of AI, enables computer systems to learn and progress automatically with experience. There is no need for programming the system or any human assistance.

It can evaluate several sets of data and decide the next steps according to the evaluation. Moreover, since there is no human intervention, there is no chance for human bias. This is a very important point as there is no scope for false assumptions which could lead to low sales.

With machine learning algorithms created exclusively for ecommerce, information can be obtained from umpteen relevant sources across different operations. Machine learning helps in providing the right data and messages to customers by observing which stage of buying they are in. These fool-proof steps ensure quicker conversions and a rise in revenues too.

Benefits of Artificial Intelligence in Ecommerce

AI in retail and ecommerce is invaluable. It helps companies in their operations, market research, and customer engagement processes. It is a universally accepted fact that the AI-enabled algorithm is a primary element that escalates an online retailer’s sales and customer satisfaction.

Some of the numerous benefits of AI in ecommerce are as follows:

  • Predictive marketing: AI powered ecommerce platforms are able to forecast buying decisions of customers, such as when and how they will buy something and how much they will be ready to spend. This is chiefly done by observing their previous buying behaviors with the help of predictive marketing and automated marketing systems.
  • Superior user experience: With AI and machine learning, certain advanced systems such as facial recognition and voice interfaces are being used by ecommerce platforms. These help in understanding what the customer experiences while buying a particular product or service. These AI-powered features assist companies in understanding the user experience.

    Moreover, AI can design customer-specific experiences that will suit their different circumstances. According to a survey conducted by Zebra Technologies, 55% of respondents belonging to the age group of 20 to 36 years said they prefer getting data with the help of a store app when compared to actually conversing with a store employee.

  • Personalization of online purchases: Ecommerce platforms are applying new technologies and methods to offer personalized and interactive buying experiences. AI powered ecommerce allows companies to view their customers in real time and provide them with convenient and specialized shopping experiences.

    Adobe has a product known as Adobe Target which offers personalization through AI. It provides one-click customization and recommendations of products to consumers as per their previous online behaviors and profiles. It also enables quick and simple A/B testing or split testing.

  • Magento Ecommerce Store
  • Development of a strong business ecosystem: AI and machine learning promote the importance of having a strong business ecosystem that has multiple partners. In today’s dynamic business environment, it is clearly not possible for one company to provide every service. Hence, with the help of AI, organizations can set up an open platform that is flexible yet secure to bring several partners together. These organizations can stimulate effective collaborations within internal systems as well.
  • Advanced visual search: With AI, the idea of a visual search is transforming every single day. Online buying is getting even more simplified with the help of visual search.
    • Amazon, the leading global ecommerce company, has a feature known as ‘Show and Tell’. With the help of an Amazon Echo Show camera, you need to show your product or item, and then the ‘Show and Tell’ feature will recognize the item that you are holding. This helps consumers in their buying process.
    • There is also a more common feature on smartphones that enables you to show a particular product, such as a television, simply by pointing your phone at it. Now this feature will identify the television and show you other television products too, and you can compare.
    • There is also Pinterest Lens, offered by Pinterest, which has been around for a while now. It has an easy visual search tool along with shoppable pins that will allow you to shop instantly on the site itself.
  • Scope for growth of embedded intelligence: Embedded intelligence is a cutting-edge feature that is enabled by AI. It provides an item or service with the capability to assess its own usage load and performance. This will help improve the quality, lifespan, and performance of the product. This ultimately leads to better customer satisfaction.

    Machine learning and AI help in augmenting embedded intelligence, wherein, business applications and robots are made to be very responsive and smart.

  • Implementation of repetitive tasks through automation: When online retailers grow, they generally face an increase in certain routine tasks. Instead of assigning these repetitious tasks to humans, automated systems can perform them in a more simplified and quick way. Activities such as offering discounts to loyal patrons, displaying the latest items, etc. can be handled completely by AI.
  • Environment-friendly and sustainable product deliveries: Logistics is a very crucial part of ecommerce. Environmental reports indicate that 30% of carbon emissions from transportation comes solely from freight and shipping. Experts are using AI extensively to come up with eco-friendly inventions in robotics and sustainable route optimization. Amazon has a patent for a delivery system known as anticipatory shipping, which implements high-level predictive analytics and sustainability in delivery.

    AI is also promoting the use of green energy applications and renewable energy for producing batteries with high capacity for transportation. These batteries made from solar energy, wind energy, and other forms of renewable energy offer high power at affordable costs. These can be used in vehicles for eco-friendly delivery services.

  • Automated pricing for ecommerce platforms: AI enables automated dynamic pricing for any number of products based on the inventory, demand, capacity, consumer behavior and existing market conditions.
  • AI-powered social listening: Artificial intelligence allows businesses to perform excellent social listening by monitoring keywords, brands, or key phrases that are commonly used on multiple social media networks. This technique aids companies in coming up with unique marketing campaigns and enhancing user experiences. It also supports in redesigning product mix decisions according to the results shown by the social listening operations.

AI is undoubtedly gaining more popularity in ecommerce and other fields too. With the rise in voice-based services such as Siri, Alexa, and so on, there is a lot of stress about data breaches.

Due to the excessive convenience offered by AI and machine learning in ecommerce, measures to improve data security are of utmost importance. Organizations are working together towards creating stronger personal data control features and better privacy laws.

Wrapping up

With such high cookie data, availability of numerous products and services, and multiple marketing touchpoints, artificial intelligence is most certainly necessary for ecommerce. Businesses will not be able to keep up with their competitors if they stick to manual methods or minimal digitization.

AI has helped companies predict what services or products their customers would prefer. One of the best examples of this is media services provider, Netflix. With AI, it can foresee what their users would like to watch based on historical activities. AI assists businesses in accumulating precise data and then interpreting it appropriately.

Implementation of chatbots is also a great way for enterprises to minimize expenses. Chatbots have the capability to answer a major part of repetitive questions asked by users and quicken response times effectively. Moreover, deployment of chatbots can free up employees so that they can focus on executing activities that are much more crucial to business.

Most importantly, AI enables companies to meet the customers’ growing demand for high quality by providing them with useful and relevant content.

Companies need to start accepting that AI in ecommerce is essential to last long and remain competitive in the market. Implementation of AI can initially be on a small scale for the purpose of testing. However, there should be consistent evaluation of performance to derive useful metrics for growth and expansion.


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Custom Ecommerce Website Development to Navigate the Coronavirus Crisis

Category : ecommerce-insights

 

The coronavirus global pandemic has had a definitive impact on the shopping behavior of people around the world. The business implications of the situation can last well into the decade.

With lockdowns being declared across various countries to contain the virus, offices have shifted to a work-from-home operational strategy. This period of isolation and uncertainty has resulted in a spike in online shopping and bulk-buying. The choice of products and purchase intervals have also seen a notable change.

This is just one of the scenarios that highlights the importance of building the much-needed bridge between a brick-and-mortar store and an ecommerce store. In other words, this is the perfect time for offline stores to begin their digital transformation journey by establishing an online presence.

Small and medium businesses can improve their visibility and enhance sales through custom ecommerce website development. This article takes a look at the advantages of ecommerce that offline businesses can explore during this pandemic crisis.
 

The Ever-Increasing Popularity of Ecommerce Stores

Several studies in the past have shown that the popularity of ecommerce stores is consistently on the rise.

  • For instance, a 2017 Statista report clearly indicated that while 28% of senior citizens in the U.S. preferred online shopping to brick-and-mortar stores, 41% baby boomers, 56% Gen X and 67% millennials vouched for the former.

    This trend indicates that the younger generation prefers the convenience of online shopping as opposed to the experience of shopping in a brick-and-mortar store. Senior citizens have also developed a notable level of comfort in shopping from online stores.

  • Bar Chart

     

  • Another study of consumer behavior in the European Union indicated that Denmark had the highest penetration of ecommerce among EU countries, with 84% of its population opting for online purchase of goods and services. The other countries are not far behind as well.
  • A more recent study found that the ecommerce revenue in Europe is expected to touch 479 billion U.S. dollars by the year 2023. This indicates an increasing affinity towards online shopping, in general.

With the rising adoption of ecommerce among the senior population and the coming of age of a generation of tech-savvy youngsters who are making instant purchase decisions through online channels, it is imperative that traditional offline stores jump on the ecommerce bandwagon.

A 2020 study from Ipsos MORI amidst the coronavirus pandemic has found that there is a definitive rise in customers opting for ecommerce platforms to purchase goods that were otherwise bought in physical stores. The ecommerce affinity was particularly conspicuous in Italy, China, Vietnam and India. This underlines the importance of an online presence for businesses to boost sales in such trying times.

Explore our expertise in ecommerce website design and development


 

 

Custom Ecommerce Website Development

In the digital transformation journey of a brick-and-mortar store, there could be several challenges. Since there are a myriad of SaaS products in the market to ease the transition to ecommerce, strategy and resource management should be the primary areas to focus on.

There are three categories of activities for the setup of an ecommerce website:

  1. Ecommerce Website Creation and Pre-Launch Activities
  2. Optimizing the Ecommerce Store
  3. Effective Ecommerce Marketing Strategy

Let us explore each of these points in detail.
 

Ecommerce Website Creation and Pre-Launch Activities

Custom ecommerce

 

  1. Understand who the target customer is – The first step in the journey of building a successful ecommerce website is the determination of the target customer. The website owner needs to understand who the primary customer is and how they will discover the website.

    Once this is established, it is easy to identify the approach that needs to be used to market the website to the customer base.

  2. Identify competition – An equally important step is to assess the competition in the market. This includes visiting the websites of similar online retailers to understand their pricing, product range, delivery strategy and overall marketing pitch.
  3. Selecting a domain name – Picking a domain name that the target customer can easily discover is a challenge in itself. This is where the question of prioritizing branding over discoverability comes into the picture. The store owner will have to decide how they plan to get the traffic to the website.

    If the priority is in traffic garnered through search engines, then keywords can be used in the domain name. On the other hand, if the retailer is planning to rely more on social media marketing, affiliate marketing or pay-per click advertising they can stick to their offline store name.

    An ideal scenario would be to identify with a name that reflects the offline brand and also has immense potential for discoverability through search engines.

  4. Finalize products that will be sold online – When an offline store starts digital operations, it is recommended that they sell products from the inventory that would appeal to a broader audience. For example, selecting the bestsellers from your offline store would be a good start. As you see growth in website traffic and more engagement, you can gradually increase the number of products in the catalogue. You can also include products for which you have received special requests/bookings from customers in the past.
  5. Optimize page titles and meta descriptions – Even if you are not able to write complete descriptions for all your products due to time constraints, ensure that you create catchy titles and meta descriptions for your webpages.
  6. Consolidate great pictures of your products – Using original photos on your website can give you an SEO boost; so click great pictures for your website.
  7. Decide on payment methods and shipping costs – Ensure that you configure easy payment methods that resonate with a wider audience. Also, try to offer a flat rate on shipping or introduce offers like discounted shipping charges for customers who buy more.
  8. Organize your taxation and refund policy – It is easy to overlook these areas at the time of a website launch. However, bear in mind that these are critical for the success of your ecommerce store.

 

Optimizing the Ecommerce Store

  1. Consider content marketing to drive organic traffic to the store; develop search engine optimized content.
  2. Develop a responsive website design, quick page load and great user experience (UX).
  3. Optimize product descriptions using keywords with high search volume.

 

Effective Marketing of Website

  1. Take up marketing activities within your organization rather than outsourcing it. This way, you can monitor the customer engagement firsthand and draw important insights from it.
  2. Use Google Search Console and Google Analytics tools to understand your customer behavior and website traffic details.
  3. Develop a robust outbound ecommerce marketing strategy.

 

How Your Ecommerce Website Can Compete with Online Retail Giants

  • Provide quality niche products/services – One of the most crucial aspects of digital commerce is creating a niche for yourself. There may be several ecommerce giants out there, but your website can find a market share and thrive if you focus on unique products and services. You should also be mindful of the quality you are offering.

    Most mega-retailers have a wide array of products/services that would appeal to a large customer base. This, effectively, acts like a net to contain as many buyers as possible.

    However, if there is a competitor offering high-quality niche/customized products in smaller quantities (limited edition models), customers may forgo the plain vanilla version of products from large stores and opt for the unique products instead. This is where new ecommerce websites stand to gain.

  • Focus on shipping charges – It may be difficult to be on par with large retailers as far as shipping charges are concerned. Large stores get a lot of shipping perks from sheer volumes of products that are transported daily.

    If your target customers reside within the same locality as your warehouse, you can take advantage of your location by offering faster shipping than global stores. Customizing your packaging and shipping strategy is another point to consider. This further results in a more personalized experience for your customer – a win-win situation.

  • Take advantage of social media marketing – If you have marketing budget constraints, you can utilize social media channels for promotion of your products. Develop an understanding of how to target specific audience and reach out to new users. While creating marketing content, lay more focus on infographics, videos or images, as these are more appealing to customers these days.

    You can also consider mutually beneficial collaborations with influencers for the promotion of your products.

  • Focus on email marketing strategies – Email marketing is another powerful tool with a great ROI to increase your engagement with potential customers. Collect as many email addresses as possible and drive email campaigns if you have a valuable offering.
  • Provide multiple payment channels – Many of the retailer giants offer a wide range of payment options to customers. This empowers customers to pick a payment option they are most comfortable with.

    Having multiple payment options on your website may be a hassle in terms of revenue management. However, the benefits of offering multiple payment channels far outweigh the associated disadvantages.

  • Improve customer service – There are several aspects in which smaller stores cannot really compete with retail giants. This includes pricing and inventory. However, customer service is an area where they can gain a definitive upper edge.

    It is possible for new ecommerce websites to provide a more personalized customer service with ease. This, when combined with top quality products or services, will provide the store an unshakeable online presence.

 

Integrating Online and Offline Retail

Although shopping on ecommerce websites continues to grow in popularity, brick-and-mortar stores are not doing too bad either. There are many who still prefer the experience of in-store shopping, highlighted by the ability to try out products and the advantage of getting instant access to the purchased item.

Today, retailers are aware of the fact that ecommerce and offline stores can coexist and complement each other. Integrating online and offline retail is certainly the way to go.

Retailers have realized that the opportunity to create sensory experiences and socializing is higher in a brick-and-mortar store. In line with this, offline stores are investing a lot of money in training their staff to provide top-notch customer experience. And this is certainly not something a chatbot can easily provide!

It is also seen that popular brick-and-mortar stores are stocking up on products that are hard to find through creative partnerships. These unique offerings, along with sensory stimulation and meaningful interactions would ensure that offline stores continue thriving along with ecommerce stores in the highly competitive marketplace.