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Monthly Archives: May 2024

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Integrating Autonomous Driving in Electric Vehicles

Category : Embedded Blog

In recent years, the automotive industry has witnessed a remarkable convergence of two groundbreaking technologies: autonomous driving and electric vehicles. This fusion holds immense promise, offering a glimpse into a future where transportation is not only emission-free but also effortlessly navigated by intelligent machines. In this blog, we delve into the seamless integration of autonomous driving features in electric vehicles, exploring their current capabilities, the challenges they face, and the roadmap towards achieving full autonomy.

Current Landscape of Autonomous Driving in Electric Vehicles

Advanced Driver Assistance Systems (ADAS)

Advanced Driver Assistance Systems (ADAS) represent the initial steps towards autonomy in electric vehicles. These systems are designed to assist the driver in various tasks, enhancing safety and comfort on the road. Key features include:

  • Collision Avoidance Systems: Collision avoidance systems utilize sensors such as radar and cameras to detect obstacles in the vehicle’s path. These systems can provide warnings to the driver or even intervene autonomously to prevent collisions.
  • Lane Keep Assist: Lane keep assist systems utilize cameras and sensors to monitor lane markings and keep the vehicle within its lane. This feature helps prevent unintended lane departures and can provide gentle steering inputs to keep the vehicle on course.
  • Adaptive Cruise Control: Adaptive cruise control systems use sensors to monitor the distance between the vehicle and other vehicles on the road. By adjusting the vehicle’s speed accordingly, adaptive cruise control can maintain a safe following distance and reduce driver fatigue during long journeys.

Level 2 and Level 3 Autonomy

Level 2 and Level 3 autonomy represent the next stage in the evolution of autonomous driving in electric vehicles. While these systems still require driver supervision, they offer more advanced

  • Tesla’s Autopilot System: Tesla’s Autopilot system is perhaps the most well-known example of Level 2 autonomy in electric vehicles. Using a combination of cameras, radar, and ultrasonic sensors, Autopilot can control the vehicle’s speed, steering, and braking in certain driving conditions. However, drivers are still required to remain attentive and ready to intervene if necessary.
  • General Motors’ Super Cruise: General Motors’ Super Cruise system is another prominent example of Level 2 autonomy. Super Cruise utilizes a combination of lidar mapping, cameras, and sensors to enable hands-free driving on compatible highways. The system includes a driver attention monitoring system to ensure that the driver remains engaged and ready to take control if needed.
  • Audi’s Traffic Jam Pilot: Audi’s Traffic Jam Pilot system is an example of Level 3 autonomy, which allows for even greater automation in certain driving scenarios. Traffic Jam Pilot can take over driving duties in stop-and-go traffic situations, allowing the driver to relaxfor a while. . However, the driver must still be prepared to resume control when exiting the traffic jam.

Challenges on the Horizon

Technical Hurdles

Despite significant advancements, autonomous driving in electric vehicles still faces several technical challenges that must be overcome:

  • Sensor Integration and Fusion: Integrating data from various sensors, including cameras, radar, lidar, and ultrasonic sensors, presents a significant challenge. Ensuring seamless communication and data fusion between these sensors is crucial for accurate perception and decision-making.
  • Real-time Data Processing: Autonomous driving systems require rapid processing of vast amounts of sensor data to make split-second decisions. Achieving real-time data processing capabilities while minimizing latency is essential for safe and efficient autonomous driving.
  • High-definition Mapping: High-definition mapping is essential for autonomous vehicles to navigate complex environments accurately. Developing and maintaining detailed maps with up-to-date information on road conditions, lane markings, and traffic signals is a challenging task that requires collaboration between automakers, mapping companies, and regulatory authorities.

Regulatory and Legal Frameworks

The widespread adoption of autonomous driving in electric vehicles is also contingent on the development of robust regulatory and legal frameworks:

  • Liability and Insurance: Determining liability in the event of accidents involving autonomous vehicles remains a complex legal issue. Clear guidelines and regulations are needed to establish liability standards and ensure that appropriate insurance coverage is in place.
  • Compliance with Safety Standards: Autonomous driving systems must adhere to stringent safety standards to ensure the protection of occupants and other road users. Establishing standardized testing procedures and certification processes is essential to verify the safety and reliability of these systems.
  • International Harmonization: Achieving international harmonization of regulations and standards is critical for the global deployment of autonomous driving technology. Collaboration between governments, regulatory agencies, and industry stakeholders is needed to harmonize legal frameworks and facilitate cross-border operations.

Ethical Considerations

The integration of autonomous driving features in electric vehicles also raises important ethical considerations:

  • Decision-making Algorithms: Autonomous vehicles must make complex decisions in situations where ethical dilemmas arise, such as potential collisions with pedestrians or other vehicles. Developing ethical decision-making algorithms that prioritize safety while considering moral and legal implications is a significant challenge.
  • Passenger Safety vs. Pedestrian Welfare: Autonomous driving systems must strike a balance between prioritizing the safety of vehicle occupants and minimizing harm to pedestrians and other vulnerable road users. Resolving conflicts between these priorities requires careful consideration of ethical principles and societal values.
  • Privacy Concerns: Autonomous vehicles collect vast amounts of data about their surroundings and occupants, raising concerns about privacy and data security. Implementing robust data protection measures and transparent data handling policies is essential to address these concerns and maintain consumer trust.

Roadmap Toward Fully Autonomous EVs

Enhanced Sensor Technology

Continued advancements in sensor technology are essential for achieving full autonomy in electric vehicles

  • Lidar, Radar, and Cameras: Improvements in lidar, radar, and camera technology will enhance the perception capabilities of autonomous vehicles, enabling them to detect and respond to a wider range of environmental conditions.
  • Advancements in Artificial Intelligence: Advances in artificial intelligence, particularly in machine learning and neural networks, will enable autonomous vehicles to make more sophisticated decisions based on complex data inputs.
  • Sensor Fusion Techniques: Integrating data from multiple sensors using advanced fusion techniques will improve the reliability and accuracy of autonomous driving systems, reducing the risk of errors and false positives.

Infrastructure Development

Building the necessary infrastructure to support autonomous driving is another crucial aspect of the roadmap:

  • V2X Communication Systems: Vehicle-to-everything (V2X) communication systems enable vehicles to communicate with each other and with infrastructure elements such as traffic lights and road signs. Implementing V2X technology will enhance the safety and efficiency of autonomous driving by providing vehicles with real-time information about their surroundings.
  • Dedicated Autonomous Lanes: Designating dedicated lanes or corridors for autonomous vehicles can help mitigate traffic congestion and improve the overall flow of traffic. These lanes can be equipped with special infrastructure elements to support autonomous driving, such as wireless charging stations and vehicle detection sensors.
  • Smart Cities Initiatives: Smart cities initiatives aimed at integrating autonomous vehicles into urban environments are essential for realizing the full potential of autonomous driving technology. These initiatives involve collaboration between government agencies, urban planners, and technology companies to develop intelligent transportation systems that prioritize safety, efficiency, and sustainability.

Collaborative Efforts

Collaboration between industry stakeholders, research institutions, and government agencies is critical for driving progress towards fully autonomous electric vehicles:

  • Industry Partnerships: Collaborative partnerships between automakers, technology companies, and suppliers facilitate the sharing of knowledge, resources, and expertise necessary for developing and deploying autonomous driving technology.
  • Research and Development Consortia: Research and development consortia bring together academia, industry, and government partners to tackle complex technical challenges and accelerate innovation in autonomous driving technology.
  • Government Support and Funding: Government support and funding play a crucial role in advancing autonomous driving technology through research grants, tax incentives, and regulatory initiatives. Investing in infrastructure upgrades, research and development, and public-private partnerships can help spur innovation and accelerate the adoption of autonomous electric vehicles.

The Future Outlook

Accelerating Adoption Rates

Despite the challenges ahead, the adoption of autonomous driving in electric vehicles is expected to accelerate in the coming years:

  • Consumer Acceptance and Trust: As autonomous driving technology matures and becomes more widespread; consumers are likely to become more comfortable with the idea of relinquishing control to autonomous systems. Building trust through transparent communication, rigorous testing, and real-world demonstrations is essential for gaining widespread acceptance.
  • Economic Viability: The economic benefits of autonomous driving, including increased safety, efficiency, and productivity, are expected to drive adoption among businesses and consumers alike. As the cost of autonomous technology decreases and the value proposition becomes more compelling, demand for autonomous electric vehicles is likely to grow.
  • Environmental Impact: Electric vehicles already offer significant environmental benefits compared to traditional internal combustion engine vehicles, and the integration of autonomous driving technology has the potential to further enhance their sustainability. By optimizing driving behaviour, reducing traffic congestion, and enabling more efficient use of energy, autonomous electric vehicles can help mitigate the environmental impact of transportation.

Mobility as a Service (MaaS)

The rise of mobility as a service (MaaS) models is poised to transform the way we think about transportation:

  • Shared Autonomous Fleets: Shared autonomous fleets operated by transportation network companies (TNCs) offer a convenient and cost-effective alternative to private car ownership. By leveraging autonomous technology, these fleets can provide on-demand mobility services that are more efficient and accessible than traditional transportation options.
  • Integration with Public Transit: Integrating autonomous vehicles with existing public transit systems can improve the overall efficiency and accessibility of urban transportation networks. By providing first-mile and last-mile connectivity to transit hubs, autonomous vehicles can help bridge the gap between public transit and final destinations.
  • Last-mile Solutions: Autonomous electric vehicles are well-suited for providing last-mile solutions in urban and suburban areas where access to public transportation is limited. By offering shared rides, delivery services, and micro-transit options, autonomous vehicles can enhance mobility and reduce congestion in densely populated areas.

Socio-economic Implications

The widespread adoption of autonomous electric vehicles will have far-reaching socio-economic implications:

  • Job Displacement and Reskilling: The transition to autonomous vehicles is expected to disrupt traditional employment sectors such as transportation and logistics. However, it also presents opportunities for new job creation in areas such as vehicle maintenance, software development, and fleet management. Investing in education and workforce development programs is essential to ensure that workers are equipped with the skills needed for the jobs of the future.
  • Urban Planning and Design: Autonomous vehicles have the potential to reshape urban landscapes by reducing the need for parking infrastructure, alleviating traffic congestion, and reclaiming space for pedestrian and green areas. Urban planners and policymakers must proactively anticipate these changes and adapt existing infrastructure and zoning regulations to accommodate autonomous mobility.
  • Accessibility and Equity: Ensuring equitable access to autonomous electric vehicles is essential for addressing transportation inequalities and improving quality of life for all residents. Initiatives such as affordable ride-sharing services, paratransit programs for individuals with disabilities, and community-driven transportation solutions can help ensure that autonomous mobility benefits everyone, regardless of income or ability.

Conclusion

As autonomous driving technology continues to evolve, its integration with electric vehicles heralds a transformative era in transportation. While challenges abound, from technical complexities to ethical dilemmas, concerted efforts across industries and regulatory bodies are paving the way toward a future where fully autonomous electric vehicles redefine the concept of mobility. By navigating these challenges with innovation and collaboration, we can steer toward a safer, greener, and more efficient transportation landscape for generations to come.


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Tech Triumphs: AI’s Role in the 2024 Olympic Games and Its Impact

We are just counting the days now to witness the sporting event of the year – Olympics 2024. Everything is set and ready to roll!

As we are nearing the action-adventure spectacle, it is imperative that we look into the technology and technical advancements in this year’s Olympics. It is interesting, really.

Last time, Japan set a precedent of tech transformation even though there was the Covid-19 shadow lurking over. This time around let us delve into how the Paris Olympics has used technology to make this event tech-savvy and seamless for users, players, stake holders, businesses, and everyone involved.

Olympics 2024 is going to be transformational and ground-breaking in many ways with Generative AI playing a key role in the event. AI is elaborately implemented in the games, training, workflows, and user experiences to name a few.

The International Olympic Committee (IOC) divulged into AI strategy details and how they are utilizing technology to endorse the values of respect, friendship, and merit that the event symbolizes.

AI in Olympics

 

Before we go further, let me tell you where we play a role and how it is helpful for you.

How Gen AI-backed AEM Services can Boost your Website’s Visibility During Olympics?

During Olympics 2024, content is streamlined through Gen AI in Adobe Experience Manager (AEM) to make way for hyper-personalization and distribution throughout all digital platforms.

  • The Gen AI integration on websites has helped in generating a massive amount of tailor-made content quickly to appeal to a global audience.
  • Adobe’s AI tools like Adobe Firefly are used to improve the quality of existing content, relevance of communications and increase speed.
  • Adobe’s cloud platform, in association with AEM, is used to help deliver a high-performing and reliable infrastructure for the event websites.
  • At Adobe Summit 2024, Gen AI in AEM was the primary focus of discussion and it is implemented for content authoring assistance and content supply chain management.

AI in Athlete Training

AI integration in athlete training and performance analysis is phenomenal. Algorithms are designed to process huge amounts of information to provide insights regarding athlete’s form, technique, and endurance to the coaches. This helps in charting out customized regimes for the athletes.

Wearable technology is backed by AI where athletes’ vital signs and movements are analysed and real-time feedback is given to minimise injuries and enhance performance. Learn more about this in our blog on Machine Learning and AI in Sports.

In a first, the talent scouting team, through AI systems, were able to analyse the performances from competitions worldwide and handpick promising athletes. A large number of athletes got a chance to represent their nation and talent. This upholds the Olympic Committee’s mission of inclusiveness and global representation.

AI in User Experience

The spectator experience at the 2024 Olympics will be revolutionary, all thanks to AI. While real-time analytics is used to offer detailed insights about the competition to the viewers, AI-backed content will be catering to individual preferences and improve engagement.

Virtual Reality simulations are going to offer immersive experiences transcending geographical boundaries allowing viewers to enjoy the game to the fullest.

Gen AI is playing a key role in logistics and event management. Predictive analysis and modeling are used for managing transportation, crowd management, and smooth workflows.

Prioritizing the safety of athletes, coaches, fans and stakeholders, security measures are reinforced by AI-driven surveillance systems.

Broadcasting technologies are elevated by AI, offering personalized viewing schedules and highlight reels based on viewers’ preferences and past viewing history. AI-enabled cameras capture events from angles previously impossible, delivering a cinematic viewing experience.

AI and sustainability

Sustainability efforts are refined through AI’s predictive capabilities to help in managing energy consumption and waste reduction – thus, contributing to the IOC’s commitment to hosting environmentally responsible games. AI-driven platforms empower the recycling and repurposing of materials, minimizing the ecological footprint of the event.

Catch-22?

Overall, the outcome and feedback for Gen AI in most areas of the Olympics is positive. However, there have been instances where athletes and coaches expressed concerns about being over-dependent on technology and lack of personal touch in coaching.

Efforts were made to use Gen AI as only a support tool and not as a replacement for human touch and old school coaching.

Lastly,

The successful implementation of AI in the Olympics is going to be used as a model for other upcoming events in the future. This is the perfect example of how technology and human endeavours can co-exist and work wonders for everyone involved when used responsibly.

In case we have not mentioned earlier, Embitel is a certified Adobe partner and we have been an industry expert in digital experience for over 17 years. We offer a bouquet of services including Adobe Experience Manager implementation, Cloud migration, managed services, and 24/7 support to our customers globally.

Check out our AEM case studies and success stories here.

For more information and a free demo of our digital solutions, reach out to our team at sales@embitel.com


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How Does SAE J1979-3 Standard aka ZEVonUDS Plan to Change On board Diagnostics for ZEVs?

Category : Embedded Blog

As the global push for environmental sustainability accelerates, the automotive industry is rapidly transitioning towards zero-emission vehicles (ZEVs). In recent years, sales of electric vehicles (EVs) have surged, with projections indicating that by 2030, EVs could account for as much as 30% of the total market share. Hybrid vehicles, although a transitionary stage in ICE to EV migration, are also quite popular these days.

This shift is not just a trend but a critical move to reduce greenhouse gas emissions. This especially holds true as transportation accounts for a significant portion of global emissions.

Talking about emissions, On-board diagnostics (OBD) has long been the de-facto protocol for recording and retrieving emissions related vehicle data. However, as automobiles evolve into EVs and Hybrid vehicles, the way we look at emissions data needs a reboot.

And that’s where new-age protocols such as OBDonUDS and ZEVonUDS (Zero Emission Vehicle on Universal Diagnostic Services- SAE J1979-3), take center stage.

Exploring the Need for ZEVonUDS (SAEJ1979-3) Protocol in Modern day Automotive Ecosystem

The traditional On-Board Diagnostics (OBD) systems were primarily developed for vehicles powered by internal combustion engines. These systems focus on monitoring components that could affect a vehicle’s emission outputs, such as the exhaust and fuel systems.

However, as the industry evolves with the increase of electric and hybrid vehicles, these traditional systems fall short in addressing the diagnostic requirements unique to electric drivetrains and battery systems.

ZEVonUDS was developed to fill this gap. It extends the existing frameworks of OBD to include electric propulsion systems, ensuring that diagnostics can also cover electric motors, battery packs, and other specific components critical to the operation of ZEVs.

This adaptation is essential not only for maintenance and troubleshooting but also for complying with emerging regulatory standards focusing on vehicle emissions and energy efficiency.

Zero Emission

 

Here are the key areas of difference:

  • Electric Propulsion Systems: Unlike vehicles with internal combustion engines that rely on gasoline or diesel, ZEVs use electric motors powered by batteries or fuel cells.

    This fundamental difference in propulsion technology requires specific diagnostic protocols to monitor and manage electric powertrain components effectively, including battery management systems, electric motors, inverters, and onboard charging systems.

    Such systems are not present in ICE vehicles and hence, new diagnostics services are needed to monitor these parameters.

  • Battery Management System: The health and efficiency of battery packs are crucial for the operation of EVs. Diagnostics needs to assess various parameters such as state of charge (SOC), state of health (SOH), cell voltage levels, temperature profiles, and charging cycles.

    Monitoring these parameters helps in predicting battery lifespan, performance under different environmental conditions, and potential failure modes. A dedicated protocol like ZEVonUDS is equipped with

  • Regenerative Braking Systems: ZEVs often feature regenerative braking, which converts some of the vehicle’s kinetic energy back into electrical energy to recharge the battery.

    This system adds complexity to vehicle diagnostics as it involves the interaction between mechanical braking components and the electrical system.

  • Thermal Management Systems: Effective thermal management is vital for maintaining battery and electronic component efficiency and longevity. Diagnostic systems for ZEVs must monitor and regulate the temperature of critical components, ensuring they operate within safe thermal thresholds.
  • Software and Firmware Over-the-Air (OTA) Updates: ZEVs frequently receive software updates that can alter vehicle functions and performance characteristics. Diagnostic protocols must be capable of verifying the successful implementation of these updates, diagnosing issues arising from them, and ensuring compatibility with vehicle hardware.
  • Emission Standards Compliance: For PHEVs, which combine electric propulsion with a combustion engine, diagnostics must also ensure compliance with emission standards. This involves monitoring exhaust systems and emission control systems, which are not present in fully electric vehicles but crucial for hybrids.

Strategy and People Behind ZEVonUDS Protocol (SAE J1979-3)

  • The planning and execution of ZEVonUDS were driven by the Society of Automotive Engineers (SAE International) and aligned with the broader regulatory changes spearheaded by entities like the California Air Resources Board (CARB).
  • The standard was specifically designed to address the new challenges presented by the diagnostic needs of zero-emission technologies. Notably, ZEVonUDS includes protocols for reading out crucial data such as the Battery State-of-Health, which is vital for assessing the residual value and functionality of EV batteries.
  • The development of ZEVonUDS was part of a strategic move to extend the existing On-Board Diagnostics (OBD) standards to encompass the diagnostic requirements of electric and hybrid vehicles.
  • This extension was necessary not only to ensure regulatory compliance with emission standards but also to enhance the maintenance capabilities of these vehicles, which are critical to their operation and longevity.
  • ZEVonUDS became a subset of the UDS-based diagnostics introduced under SAE J1979-2 (OBDonUDS), focusing specifically on zero-emission vehicles. This standard was integrated into the regulatory framework to ensure that starting from a specific model year, all new ZEVs and PHEVs would support these diagnostic protocols, thereby standardizing the approach to handling diagnostics across this new vehicle category.

Why is UDS Protocol the Right Fit for ZEV diagnostics?

Unified Diagnostics Services (UDS) is true to its name. It has a unification of all diagnostic services that are required for modern vehicles including ZEVs. These services enable detailed interactions with the vehicle’s ECUs for tasks such as reading and clearing diagnostic trouble codes, accessing real-time data, performing routine or reconfiguration services, and more.

UDS is also highly flexible and scalable- allowing manufacturers to implement the protocol across different models and types of vehicles, including hybrids and fully electric vehicles.

For ZEVs, this means that UDS can be adapted to support both existing technologies and future advancements in vehicle technology without the need for significant changes to the diagnostic protocol itself.
 

UDS Over CAN

UDS works over CAN (Controller Area Network) and DoIP (Diagnostic communication over Internet Protocol) networks. DoIP, in particular, is beneficial for ZEVs as it supports high-speed data transmission over Ethernet, facilitating faster diagnostics and firmware updates.

This is especially important for electric vehicles where software plays a crucial role in the performance and efficiency of the vehicle.

UDS Services Utilized by ZEVonUDS (SAE J1979-3)

The ZEVonUDS (SAE J1979-3) protocol utilizes a variety of Universal Diagnostic Services (UDS) to address the specific needs of zero-emission vehicles (ZEVs), particularly electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs).

Here are some of the key UDS services and their applications within the ZEVonUDS framework:

UDS Service Description
Diagnostic Session Control (ISO 14229-1) Manages different diagnostic sessions between the diagnostic tool and the vehicle’s control units, enabling different levels of diagnostic access depending on the session type.
Read Data by Identifier and Read Memory by Address (ISO 14229-1) Allows for reading specific data such as the state of health of the battery, charge levels, and other vital parameters crucial for managing electric vehicle components.
Write Data by Identifier and Write Memory by Address (ISO 14229-1) Used to update or modify configuration settings within the vehicle’s control units, crucial for applying fixes or updates to vehicle software.
Routine Control (ISO 14229-1) Supports the activation of specific diagnostic routines within the vehicle’s control modules, including tests for various electronic systems specific to electric propulsion, such as battery management systems and electric motor controllers.
Input Output Control (ISO 14229-1) Used to control the behaviour of different systems temporarily for testing purposes, such as manually triggering regenerative braking systems or other specific electric vehicle functionalities.
Diagnostic Communication over Internet Protocol (DoIP) (ISO 13400-2 and ISO 13400-3) Allows diagnostics over Ethernet connections for high-speed diagnostics and updates, providing faster data transfer rates than traditional CAN networks.

 

These UDS services are integrated into the ZEVonUDS to ensure that diagnostics and maintenance of electric and hybrid vehicles are comprehensive and meet the specific needs of these advanced vehicles. The adoption of such protocols helps in enhancing the reliability, efficiency, and safety of ZEVs, catering to the unique operational profiles of electric drivetrains and their associated components.

Conclusion

By addressing the unique needs of zero-emission vehicles, this standard not only solves existing challenges but also paves the way for advancements in vehicle technology and regulatory compliance. As the industry continues to evolve, the role of standards like ZEVonUDS will become increasingly important in ensuring the efficiency, safety, and environmental friendliness of the next generation of vehicles.

The ongoing adoption of ZEVonUDS across the global automotive industry highlights its critical importance and the broader shift towards sustainable automotive technologies.


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How Virtual Reality Try-Ons for Jewellery is Bringing Phygital Retail to Life

The retail industry is constantly evolving, driven by the demand for immersive experiences. Retailers are investing heavily in innovations such as AI/ML, AR & VR, and Generative AI to stay ahead of the curve.

From AI-driven product recommendations to conversational assistants, retailers are continuously pushing the boundaries of the digital realm to provide unparalleled experiences.

One such groundbreaking innovation is virtual reality, which is reshaping the retail experience by seamlessly blending the physical and digital worlds, particularly in the jewelry sector.

Imagine stepping into a virtual showroom where you can try on jewelry pieces with just a few clicks, experiencing the same thrill and excitement as you would in a physical store. This is the power of virtual reality try-ons, which are revolutionizing the way customers interact with products online.

Virtual Reality Try-Ons Blurring Boundaries: The Phygital Experience in Jewellery

According to recent research by Statista, virtual reality in the retail sector is projected to reach a market value of US$58.1bn by 2028.!

This exponential growth is fuelled by its immense ability to bring a real-life-like retail experience to online retail, where customers often miss the tactile experience of trying on products before making a purchase.

With Virtual reality try-on solution, retailers especially in the jewellery segment can provide an immersive and interactive experience that not  accelerates customer engagement but also enhances conversion rates!

Today, in this blog, we delve deeper into one such groundbreaking resolution – Virtual Try-On (VTON) solution for jewellery websites. Integrated with ecommerce platforms, this technology offers customers a lifelike experience to try on their chosen necklaces and other jewellery pieces as they would in a physical store.

Navigating the Virtual Showroom with VTON

Traditional online shopping often lacks the personal touch and engagement that physical stores offer. However, with VTON solutions like ours, retailers can offer customers a personalized and engaging experience that goes beyond mere product images.

By leveraging advanced technologies such as facial recognition, augmented reality, and precise landmark tracking, VTON transforms the online shopping journey into an interactive and enjoyable experience.

Once the user does a website login, facial detection technology captures their image, associating it with their customer information for future reference.

The VTON feature employs Augmented Reality (AR) technology to superimpose virtual jewellery items onto the user’s image or video stream. This technology adapts the size, placement, angle, and lighting conditions.

VTON

Our Virtual Try-On (VTO) solution’s remarkable accuracy in face recognition and segmentation is based on the “landmarks.” These landmarks represent facial features as intricate collections of points, allowing us to track and precisely adjust data according to their positions.

Landmark Tracking for Unparalleled Precision Virtual Reality Try-On

The VTON solution meticulously tracks each facial landmark, capturing the nuances of the user’s face, such as eyes, nose, chin, ears, and the distance between features, with unprecedented detail.

By adjusting the data based on the precise positioning of these landmarks, we achieve an unparalleled level of accuracy in virtual try-on effects. This level of granularity is particularly crucial when it comes to seamlessly integrating jewellery, such as necklaces, with the unique features and contours of an individual’s face.
Beyond mere face detection, the VTON excels in identifying and integrating specific facial elements, such as eyes, nose, and ears, ensuring flawless alignment of virtual jewellery.

Watch the live demo of our VTON solution in action here!

VTON

Image 1: The VTON solution aligns the necklace along with the facial neck alignment of the human face.

This also makes our solution remarkably adaptive across diverse user profiles, to offer an accurate virtual try-on experience for everyone, regardless of facial variations.

Integration and Accessibility

Available directly on the Product Display Page (PDP), the VTON feature offers users the flexibility to either upload their own photo or activate their camera for real-time image capture. This streamlined accessibility ensures a smooth and engaging experience for users exploring the diverse range of jewellery options. This can be visible in the demo video provided in the “Link to the Presentation” tab above.

The VTO feature can be easily plugged in to Adobe Commerce jewellery websites and/or mobile apps to enable the customers for a virtual trial of various necklace designs available on the page and help them make an informed purchase decision.

What differentiates VTON from Mainstream Virtual Reality Solutions?

  1. Accuracy in Face Detection, Recognition, and Segmentation: Unlike mainstream try-on solutions, our VTON excels in accurately detecting faces and segmenting facial elements critical for precise jewellery placement.

    In most of the mainstream virtual reality trial solutions made for jewellery sites, the necklace would appear as an overlay in case the face of the user is tilted or the hair is kept open However, in our solution, the necklace seamlessly fits on the neck in alignment with the hair without overlaying, like it would in real life.

    Virtual Reality VTON

    Image 2: The tool sends an alert message when the body/shoulders and upper thorax  is not vertically aligned .

    VTON accurately aligns necklaces with facial features and body alignment, especially the eyes, nose and thorax. This helps in avoiding overlay issues even in unconventional poses or hairstyles.

  2. Interactive Personalization: Users can mark their preferences for the tried product through the “like/unlike” button, enabling our system to create personalized recommendations to match with customers’ preferences.
  3. Platform Agnostic: Our VTON solution can be easily integrated with any responsive ecommerce website or mobile app hosted on any of the state-of-the-art ecommerce platforms.

Embracing Virtual Reality Try-On Trend for a Phygital Future

As retailers seek to bridge the gap between the physical and digital worlds, virtual try-on is emerging as a powerful tool bringing delightful experience to the fingertips of customers, driving conversion and loyalty for jewellery retailers.
From accurate necklace placement to interactive personalization features, VTON is definitely can set a new standard for online jewellery retail.

Are you keen to implement such an interactive VTON solution for your jewellery websites? Schedule a call with our VR experts who can help in curating the roadmap for you. Drop us an email at sales@embitel.com


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Digital Transformation through Adobe Analytics and Real-Time Customer Data Platform Integration

About Customer

Our customer is a multi-diversified conglomerate with interests in FMCG, hospitality, agri-business, and more based in India.

They wanted to offer enhanced customer experiences based on available data and insights on strategic decision-making.

Business Challenges

  1. Siloed Systems: The legacy systems were dissimilar, leading to inefficiencies in data management and seamless collaboration with other departments.
  2. Data Integration: Integrating data from multiple sources was confusing, impacting decision-making and strategic planning.
  3. Data Hygiene Techniques: ETL(Extract Transform Load) carried out through AWS & Matillion was missing the Cleansing Techniques. It impacted the data quality & validation process.
  4. Real-Time Insights: There was an immediate need for real-time insights into customer interactions and market trends to facilitate agile decision-making and proactive response to changing market dynamics.
  5. Scalability and Flexibility: Imperative need for an analytics solution that could scale and adapt to customer’s increasing data needs and business growth.
  6. Customer Data hub: All the historical data from customer’s various sectors was stored at AWS warehouse. The log files did not have logical relations between the data tables.
  7. CDH Data Modelling & Frameworks:  Data Modelling & Frameworks logics were introduced as one time practice on sample data , instead of regularizing at the organization level.
  8. Limited Personalization: Customer’s existing digital channels lacked personalized content which resulted in lesser user engagement and conversion rates.
  9. Complex Customer Journey: Understanding and catering to the diverse needs of customers across various touchpoints proved challenging due to the complexity of customer’s business verticals.

 

Our Solution

We implemented Adobe Analytics and Real-Time Customer Data Platform (RTCD) across their business sectors. Here’s quick overview of the various aspects of the collaboration with the customer team.

  1. Adobe Analytics:
    • Our customer utilized Adobe Analytics to gain a deeper understanding of customer interactions, engagement trends, and the effectiveness of marketing campaigns on digital platforms.
    • Utilizing sophisticated analytics tools, our customer team obtained valuable data that informed the refinement of marketing approaches, enhancement of customer conversions, and acceleration of corporate expansion.
  2. Real-Time Customer Data Platform (RTCDP):
    • They leveraged Adobe’s Real-Time Customer Data Platform to consolidate data across multiple touchpoints instantly, establishing a unified customer profile.
    • The integration of both digital and physical channel data, from websites to mobile applications and in-store systems, provided the team with a comprehensive view of customer engagements.
    • This complete insight into customer behavior facilitated the delivery of tailored experiences and the execution of precise marketing initiatives.
  3.  Adobe Target:
    • Adobe Target was smoothly incorporated into customer’s data framework, unifying various customer data streams to form detailed customer profiles.
    • Utilizing the AI-driven features of Adobe Target, our customer tailored website content, product suggestions, and promotional deals dynamically, in response to user engagement.

 

Embitel Impact

  • In-depth Customer Understanding: Utilizing Adobe Analytics and RTCDP, our customer developed a profound comprehension of customer inclinations, activities, and buying trends, which helped in crafting of customized marketing approaches and focused initiatives.
  • Enhanced Marketing ROI: Our customer saw a heightened return on investment and better allocation of advertising expenses through the precision of Adobe Analytics.
  • Agile Decision-Making Process: Utilizing real-time data from Adobe RTCD, our customer quickly adapted to market changes and customer interactions, delivering relevant and timely experiences to customers.
  • Adaptable Growth Support: The scalability and adaptability of Adobe’s offerings were well-suited to handle the expanding data needs and changing objectives of the customer, enhancing its long-term success and sustainability.

Tools & Technologies:

  • Adobe Experience Manager
  • Adobe Analytics
  • Adobe RTCDP
  • Adobe Target