Category Archives: Adobe Experience Manager

Digital Transformation through Adobe Analytics and Real-Time Customer Data Platform Integration

About Customer

Our customer is a multi-diversified conglomerate with interests in FMCG, hospitality, agri-business, and more based in India.

They wanted to offer enhanced customer experiences based on available data and insights on strategic decision-making.

Business Challenges

1. Siloed Systems: The legacy systems were dissimilar, leading to inefficiencies in data management and seamless collaboration with other departments.
2. Data Integration: Integrating data from multiple sources was confusing, impacting decision-making and strategic planning.
3. Data Hygiene Techniques: ETL(Extract Transform Load) carried out through AWS & Matillion was missing the Cleansing Techniques. It impacted the data quality & validation process.
4. Real-Time Insights: There was an immediate need for real-time insights into customer interactions and market trends to facilitate agile decision-making and proactive response to changing market dynamics.
5. Scalability and Flexibility: Imperative need for an analytics solution that could scale and adapt to customer’s increasing data needs and business growth.
6. Customer Data hub: All the historical data from customer’s various sectors was stored at AWS warehouse. The log files did not have logical relations between the data tables.
7. CDH Data Modelling & Frameworks:  Data Modelling & Frameworks logics were introduced as one time practice on sample data , instead of regularizing at the organization level.
8. Limited Personalization: Customer’s existing digital channels lacked personalized content which resulted in lesser user engagement and conversion rates.
9. Complex Customer Journey: Understanding and catering to the diverse needs of customers across various touchpoints proved challenging due to the complexity of customer’s business verticals.

Our Solution

We implemented Adobe Analytics and Real-Time Customer Data Platform (RTCD) across their business sectors. Here’s quick overview of the various aspects of the collaboration with the customer team.

1. Adobe Analytics:
• Our customer utilized Adobe Analytics to gain a deeper understanding of customer interactions, engagement trends, and the effectiveness of marketing campaigns on digital platforms.
• Utilizing sophisticated analytics tools, our customer team obtained valuable data that informed the refinement of marketing approaches, enhancement of customer conversions, and acceleration of corporate expansion.
2. Real-Time Customer Data Platform (RTCDP):
• They leveraged Adobe’s Real-Time Customer Data Platform to consolidate data across multiple touchpoints instantly, establishing a unified customer profile.
• The integration of both digital and physical channel data, from websites to mobile applications and in-store systems, provided the team with a comprehensive view of customer engagements.
• This complete insight into customer behavior facilitated the delivery of tailored experiences and the execution of precise marketing initiatives.
3.  Adobe Target:
• Adobe Target was smoothly incorporated into customer’s data framework, unifying various customer data streams to form detailed customer profiles.
• Utilizing the AI-driven features of Adobe Target, our customer tailored website content, product suggestions, and promotional deals dynamically, in response to user engagement.

Embitel Impact

• In-depth Customer Understanding: Utilizing Adobe Analytics and RTCDP, our customer developed a profound comprehension of customer inclinations, activities, and buying trends, which helped in crafting of customized marketing approaches and focused initiatives.
• Enhanced Marketing ROI: Our customer saw a heightened return on investment and better allocation of advertising expenses through the precision of Adobe Analytics.
• Agile Decision-Making Process: Utilizing real-time data from Adobe RTCD, our customer quickly adapted to market changes and customer interactions, delivering relevant and timely experiences to customers.
• Adaptable Growth Support: The scalability and adaptability of Adobe’s offerings were well-suited to handle the expanding data needs and changing objectives of the customer, enhancing its long-term success and sustainability.

Tools & Technologies:

• Adobe Experience Manager
• Adobe Analytics
• Adobe RTCDP
• Adobe Target

AEM Python Plugin for Website Image Optimisation

Embitel has developed a new plugin to address the image compression and optimization issues that website owners are facing frequently. By integrating AEM with this Python-based plugin, we are empowering marketing teams so that they can easily compress images that are used on their websites.

This advanced Plugin is available at no cost for all AEM users looking for optimization of their website, auto compression of images and easy management of large images.

Business Challenge

A lot of enterprises today have AEM tool at their disposal to deliver better customer experiences on their websites. But they face one common challenge that is the optimization of images during run-time without compromising on the quality of images as large as 100 MB.

Embitel’s new plugin will solve the image size issue and help enterprises deliver better customer experiences at all times.

Embitel Solution

• AEM with Python is a unique and new combination of technologies used in the development of this plugin.
• The plugin can detect whether an image is scalar or vector and adjust its size accordingly. Vector images are usually small but scalar images need to be reduced without affecting the pixels.
• In the plugin, we have specified the percentage change allowed for each image type. The quality of the image will not change and there is an option for the user to compress or create a new image in the front end.
• The plugin compresses the images to the optimal level without losing clarity or pixilation.
• The compressed images are stored in the same folders as the originals and if any changes are needed, the configuration is easy.
• The plugin also gives us different versions of images for mobile, tablet and desktop automatically.

Embitel Impact

• Through image optimization, website users can enjoy faster loading times.
• The plugin is simple to use and integrate with your existing system.
• It improves your site performance and user experience.
• Embitel is offering this add-on free of cost for AEM customers.
• We can customize the plugin to suit your specific needs and preferences.
• End-to-end support from our team is available, if needed.

Tools and Technology

• Python
• AEM

AEM Upgrade & Migration for a Cybersecurity Company in California

 
Our customer is a cybersecurity company headquartered in Sunnyvale, California. The company develops and sells security solutions like firewalls, endpoint security and intrusion detection systems.​

They wanted an AEM (Adobe Experience Manager) upgrade and migration of on-premises servers for better performance of their site. They were looking for a brand with a good reputation and proficiency in AEM to team up with. Embitel helped them achieve their goals and made their enterprise profitable in less time.

Business Challenges:

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• The project involved the upgradation of AEM (on-prem) to AMS (Adobe Managed services), which is a cloud-based solution that offers better scalability, security and reliability.
• The team also implemented and upgraded the current AEM Basic to Enterprise version, which provides more features and functionalities for content management and delivery.
• The existing environment had intermittent outage with memory issues, manual intervention on On-premises servers with huge payload of data leading to performance issues. The migration to AMS resolved these issues and improved the performance and availability of the system.

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Our Solution:

• We worked on the AEM upgradation from 6.3 to the latest 6.5 version. This helped us to leverage the new features and functionalities of AEM and improve the performance and security of client website.
• To ensure a smooth transition, we performed code validation and deployments for stability. We tested the code on different environments and fixed any issues or bugs that we encountered.
• We did WAF and CDN implementation. WAF (Web Application Firewall) is used to protect website from malicious attacks and threats. CDN (Content Delivery Network) is used to distribute their content to different servers around the world and reduce the loading time of the website.
• Lastly, we worked on migration to cloud.

Embitel Impact:

• By using our innovative solution, our customer could improve revenue and time to market significantly. Our products were designed to help them optimize their business processes and deliver value to their customers faster.
• Our solutions also offered better security features that ensured compliance with the latest standards and regulations.
• Additionally, our solutions provided them with a much better user experience and a faster smooth journey for their customers. Our user interface proved to be intuitive, responsive, and engaging.

Tech Stack: Adobe Experience Manager (AEM)

Development of Headless Commerce Marketplace using Magento & AEM for fintech company

About customer:

Our customer is a leading fintech company based in India. The enterprise wanted to venture into eCommerce and establish an online presence of their offerings on both consumer Finance and eCommerce.

Their objective was to offer a localized shopping experience and facilitate brick-and-mortar retailers to reach out to those who preferred making online purchases.

Our customer was looking for a partner with a good reputation that could offer a great team with tech proficiency in AEM and Magento to work with. They wanted marketplace development with Magento and AEM (Adobe Experience Manager) to make products and purchase options available online. We consistently helped them in emerging into one of the biggest online stores in India.
 

Business Challenges:

• Our client was dealing with inconsistent customer experience that resulted in a journey drop off and less conversions.
• Their website was giving regressive performance causing longer load times.
• They wanted to develop a Dealer/Seller module.
• The client wanted to incorporate a large number of SKU’s (Stock-Keeping Unit).

They wanted to introduce a 2-wheeler dealer/seller platform on their site.
 

Embitel Solution

• We used AEM and React to deliver content faster and smoother to ensure great user experience.
• We built a responsive ecommerce site that adapted to any device and enabled customers to shop easily and securely.
• We integrated elastic search engine to provide accurate and personalized search results and dynamic faceted navigation. This helped their users to find what they wanted quickly and effortlessly.
• We implemented hyper-personalization like showing products and offerings based on customer location, appropriate data tagging and analytics. This in turn increased their conversions.

Embitel Impact

• We helped our client to market their products and services faster.
• We developed and maintained several websites for them, including an ecommerce platform and a financial tool, according to their specifications and requirements.
• The ecommerce platform was designed to allow multiple vendors to sell their products on the same site, creating a diverse and competitive marketplace.
• The client received positive feedback and results from the ecommerce site, which motivated them to expand their product portfolio and business scope.
• The ecommerce platform was designed to be responsive, fast, and scalable, handling large amounts of data and transactions with ease and efficiency.
• We continuously improved the performance and functionality of the websites, ensuring customer satisfaction and loyalty.

Tools & technologies

Tech stack

AEM

Magento

Adobe Launch

Adobe Target

GA (Genetic Algorithm)

React

Node

GraphQL

AWS Lambda