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Monthly Archives: December 2023

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How a Custom Pimcore Solution Made Way for Seamless Asset Management in the Face of Complexity

Category : Digital Commerce , Others

About the Customer:

Our customer, Corteva Agriscience, is a pioneer in delivering cutting-edge solutions designed to help farmers, worldwide, enhance productivity sustainably, tackling critical agriculture challenges.

The company is committed to enriching the lives of producers and consumers alike, by developing and supplying a wide range of seeds, crop protection products, digital agriculture tools, and agronomic insights.

Business Challenges:

Considering the humongous volume and diverse range of product data and digital assets, they had to deal with, seamlessly managing such a complex set of digital data posed a major challenge for smooth operations.

Overcoming this required addressing compatibility issues, standardizing metadata, and implementing robust search functions.

The need of the hour was to implement a centralized and user-friendly Digital Asset Management (DAM ) system.

The customer was seeking an experienced digital partner for a seamless implementation of a unified DAM solution, capable of efficiently managing the increasing complexity of digital assets in a dynamic business environment.
 

Embitel Solution:

After a detailed technical consulting workshop, our experienced Pimcore consultants helped the customer analyse and subsequently formulate a comprehensive roadmap for the successful implementation of the DAM solution.

Leveraging Pimcore along with custom development, the team transformed the entire DAM system , with an improved frontend, making it a centralized hub for efficiently handling large files

Here is a quick snapshot of the successfully implemented solution:

Streamlined Bulk Upload: Enabled efficient uploading of extensive digital assets along with a smart approval system for ensuring that the content quality and relevancy are on point.

Redesigned Frontend: Overhauled the system’s front end, offering an intuitive interface for an enhanced user experience and accessibility.

Robust Category & Access Control Management: Implemented a robust system for category management, ensuring organized asset categorization. Additionally, the team also implemented access control mechanisms based on categories to ensure appropriate user permissions.

Role-Based Functionality Access: Integrated role-based access controls, granting role-based user access to functionalities.

Secure Link Sharing: Enabled granular access controls for both public and private link sharing. This feature ensures a very secure and controlled access to assets for both internal and external stakeholders.

Version Control: Established a version control system for tracking asset changes and facilitating easy reversion if needed.

User Alert System: Implemented a robust notifications system to keep stakeholders informed about system changes.

Streamlined Multi-Layered Approval Process: Set up a thorough multi-level approval system for assets, before they are published. This ensures a thorough review process, involving different stakeholders with varying levels of authorization, to maintain content quality and adherence to standards.
 

Embitel Impact:

  1. The new centralized DAM system was capable of efficiently handling the escalating complexity, volume of files and diversity of digital assets within the dynamic environment, a critical requirement outlined by the customer.
  2. The new user interface with simplified navigation across a wide range of assets greatly improved the overall user experience of the website.
  3. With the new DAM system, the customer now enjoys the benefits of a centralized system, which translates to quick and efficient retrieval of any digital asset at any given time, significantly reducing the time required for asset location.
  4. Another remarkable feature addition was the multi-layer asset approval system. The functionality was tailored precisely to the client’s specifications, meeting expectations, and ensuring satisfaction with our solution.

 

Tools and Technologies:

  • Pimcore Platform Community Edition: Framework for the development of the digital asset management system.
  • Bootstrap Framework: For Front End implementation
  • PHPCS Code Scanner: To ensure adherence to coding standards and enhance the overall code quality.

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The Story of Evolution of the In-Car Infotainment System (With Special Throwback to the 1990s)

Category : Embedded Blog

In-car infotainment system is part of a vehicle’s dashboard electronics, and it offers information and entertainment to vehicle occupants. The phrase “infotainment” itself is a combination of the words – “information” and “entertainment”.

Over the past few decades, vehicles have metamorphosed from being primarily driven by mechanical components to software components. Along with this, in-car infotainment systems have undergone a massive transformation.

In this article, we explore the software modules found in most in-car infotainment systems, software design best practices, car infotainment apps, Bluetooth connectivity and upcoming trends.

But first, let’s take a look at how the car infotainment system has transformed over the years.

A Trip Down Memory Lane

  1. AM Car Radio
  2. Looking back at the history of car radios, we can see a long-winding road with ample innovations as milestones. The antique automobiles are as fascinating as the stereos that adorned their dashboards.

    Although the first mass-market car radio was introduced in 1930, AM car radios gained immense popularity only in the 1950s. It was soon found that AM radios didn’t provide the best experience for music-lovers on the road, as it was plagued by poor sound quality and static interference.

    And then, the FM radio arrived in vehicles.

  3. AM/FM Car Radio
  4. The first AM/FM head unit was introduced in cars in 1952, but it took a while for it to gain popularity. This era was also marked by the arrival of on-demand music systems and record playing head units in cars.

    The lack of shock resilience pointed to the fact that record players in cars were not a sustainable option.

  5. Car Stereos and 8-track Cassette Tape Players
  6. In the early 1960s, the newly introduced car stereos were revolutionary. They allowed vehicle occupants to enjoy content from multiple audio channels, unlike the mono channel systems of the past.

    The 8-track cassette players also gained immense popularity during this time. However, these cassette players were too large in size, and car manufacturers were subsequently on the lookout for more compact audio options.

  7. Compact Cassette Tape Players
  8. The dawn of an eclectic music age started with the popularity of compact cassette tapes in the 1970s. While being affordable, compact and incredibly easy to use, they also made it convenient for fans to take their favourite music with them, on the go.

    With the introduction of cassette players in cars, these tapes became loyal companions of motorists at that time. The tapes had the capacity to store a large amount of data; it enabled users to pre-record audio tracks and curate playlists by themselves; and it became a phenomenon in the 1980s and 1990s when the boombox gained popularity.

    But it was quickly surpassed by CDs in the 1990s.

  9. Compact Disk (CD) Players
  10. In the 1990s, motorists had stepped into an era where they could enjoy in-car navigation and superior sound quality in vehicle audio systems. This was also the time when they started using CDs to play music while driving. CDs were better than cassette tapes as they were more durable and incredibly compact.

    But when mp3 playing units were introduced in vehicles, we reached a new frontier in in-car audio technology.

  11. Touch-screen Systems with GPS
  12. The early 2000s gave us in-car infotainment systems that resemble the ones in modern vehicles. Such systems had touchscreens, audio playback and GPS features. Gradually, Bluetooth connectivity and auxiliary inputs were introduced in these systems.

    The first infotainment system with voice control hit the market in 2007 with the Ford Sync. Motorists experienced capabilities such as hands-free calling and voice-controlled music playback.

    In 2010, Android Auto and Apple Car Play were introduced in vehicles. Some premium vehicle models also came equipped with in-car WiFi connection.

    Soon after, in-car infotainment systems enabled users to access their favourite apps directly from the infotainment screen. Touchscreen features also became more intuitive and user friendly.

    Fuelled by vehicle electrification and the demand for continuous connectivity options, modern-day two-wheelers are being quipped with motorcycle infotainment systems.

In-Car Infotainment Software

The past two decades witnessed a whirlwind of transformation in vehicle functionalities and component development. As vehicles became more software driven, infotainment systems also got upgraded to provide exceptional experiences for drivers and passengers.

Automotive OEMs have been using Android as an operating system for their embedded applications, long before Android Automotive came into the picture. The OEM community has been customizing Android for in-vehicle infotainment system primarily due to the consumer’s familiarity with the OS.

Android Auto has been the most preferred projection technology using which vehicle occupants have been connecting their smartphones with infotainment units.

When Google introduced Android Automotive OS, a dedicated version of Android OS for automotive applications, connectivity options for users changed significantly. Vehicle owners were able to access Google Assistant, Google Maps, and most of their favourite mobile apps directly from the infotainment unit – without having to connect a mobile phone to the system.

Some of the software modules in modern infotainment systems include:

  • Media player
  • Phone call and address book access
  • Display of vehicle operating conditions
  • Dash camera for driver monitoring
  • Reverse view camera
  • FOTA update

When designing infotainment systems, there are various best practices to be adhered to. Some of these include:

  • For a highly responsive and light-weight IVI system, developers should focus on designing a framework/library project with common APIs which is called by different IVI applications.
  • Since the infotainment system acts as a primary channel for drivers to access critical vehicle data, it is important for developers to create middleware and applications that access vehicle data from the CAN network. This data can then be presented to the driver in the form of graphics or text-based content.
  • Drivers should be able to make or attend calls, stream music from their phones, or access phone address book. For this, all the required Bluetooth profiles should be integrated with the IVI system.
  • The infotainment system should be enriched with apps that enhance the user experience of the target audience. For this purpose, automotive OEMs can identify and integrate popular third-party apps or specialized apps that they develop in-house.
  • The in-car infotainment screens should be customized to minimize driver distraction and display the most important data to the driver at the right time. Integrating voice recognition feature is a great way to improve user experience and driver safety.

Our blog on infotainment system design strategies provides more information on the best practices and various other insights for developers.

In-Car Infotainment Apps

The most popular in-car infotainment apps are Android Auto and Apple CarPlay. Both these apps have similar functionalities. For example, when the Android Auto app on the user’s mobile phone is connected with the Android Auto app on the car, it pairs the phone with the car. The user can then access all other phone apps through the vehicle’s infotainment system.

However, the mobile apps developed for automobiles have some restrictions in safety and driver distraction aspects. For instance, Apple restricts the apps that CarPlay can enable, and these apps are expected to be in the following categories:

  • Audio apps for news, music and podcasts
  • Navigation apps
  • Communication apps for calling and messaging
  • Apps to help in parking
  • Apps to show status of EV charging
  • Ecommerce apps to order food

Driver Safety Always Comes First

In-car infotainment systems are not just about entertainment—they also play a crucial role in enhancing safety on the road. Most of the apps that improve driving experience are designed in a way that distracted driving is prevented. The driver’s focus is always turned away from the phone and onto the road.

For example, consider a navigation app that resides on your phone. If the phone is not connected to the infotainment system, you would have to mount the phone somewhere in your line of vision to see what’s on the screen while driving.

However, when you connect the phone with the infotainment system, the phone screen is replicated on the infotainment HMI. When the screen is large like that, how would you miss a turn? This is a classic example of how phone connectivity with in-car infotainment reduces driver distraction.

What are the Top Android Apps for Automobiles in 2023?

Although there are various Android apps that have been embraced by drivers all around the world, here are our top 5 picks:

  • Google Maps is undoubtedly the most popular app for drivers. Its credibility as one of the most trustworthy apps for turn-by-turn directions makes it take the top spot.
  • Facebook Messenger is exclusively available on Android Auto, and it is quite popular among automotive users.
  • If you are looking for the best music app to be used in automobiles, Spotify takes the lead. It can be easily paired with Google’s voice commands to make it easier for drivers to enjoy their favourite music on long drives.
  • Waze Navigation is an app that offers accurate real-time traffic updates based on its crowdsourced information. It also integrates very well with Android Auto.
  • Audible enables users to listen to a good audiobook directly from Android Auto’s UI.

Bluetooth Connectivity in In-Car Infotainment

An infotainment system has various connectivity modules such as Wi-Fi, GPS and Bluetooth through which it connects with external networks or devices. Bluetooth Low Energy chipsets and modules are now available at lower costs than before. Hence, the technology is widely used by automotive OEMs to develop cost-effective infotainment systems.

Through Bluetooth Low Energy connection, the infotainment system of a vehicle can be connected to an occupant’s smartphone. This takes in-vehicle user experience to a whole new level.

  • Phone Calls and Messaging – When the phone is paired to the IVI system, the user can access various features of the phone through the infotainment screen. For instance, the user can access their phonebook, check their call logs, make or receive calls, read messages, etc.
  • Multimedia Access – Audio and video files on the smartphone can be played on the main infotainment screen via Bluetooth connectivity. Personalised content may also be played on the rear seat entertainment system, based on user profiles and preferences.
  • Use of Android Auto or Apple CarPlay – In order to link a user’s phone with the car through Android Auto or Apple CarPlay, they should establish a Bluetooth connection. The phone’s display is then replicated on the infotainment screen and various phone apps can be accessed. Subsequent to the first-time connection, each time the smartphone is in the vehicle, the Android Auto or Apple CarPlay mode is activated automatically.
  • Voice Control – After establishing a Bluetooth connection between the user’s phone and the infotainment system, the voice assistant on the user’s phone can be activated from the steering wheel. Voice commands can then be issued by the driver to control various features.
  • Group Calling – In some vehicles the Bluetooth systems enable the user to connect two or more people together on a single call, or even make group calls.

Check out our blog on Bluetooth Low Energy innovations in connected vehicles to get a better understanding of how Bluetooth has evolved to be a gamechanger for in-vehicle connectivity.

Vehicle Infotainment System of the Future

The in-car infotainment system of the future will have a bouquet of features to delight users:

  • Voice and gesture controls – The minimalistic touchscreen displays that we are used to today will transform into voice- and gesture-controlled systems. You may be able to enjoy 3D graphics and animation that amplifies the elegance quotient of the system.
  • Conversational AI – The advanced AI tech embedded in the system will be able to assist drivers in making urgent purchases or retrieving information about the nearest vehicle charging station.
  • Acoustic innovations – Audio tech providers are developing cutting-edge audio systems for vehicles that endow a superior listening experience to passengers. Technology that enables full surround sound options in a car is not too far away!
  • Augmented Reality (AR) innovations – Drivers will receive digital information directly in their line of vision on the windshield through AR overlays. Overlaying crucial digital data onto the real-world views enhances the driver’s perception of the surroundings.

Read our blog on the top features of best car infotainment systems to learn more about how this technology is evolving.

With the advent of digital cockpits in vehicles, infotainment and digital instrument cluster screens are getting larger and the HMI is becoming more intuitive. Split screen functionality is also seen in such systems where multiple pieces of data can be displayed at once to the driver.

If you are seeking a technology partner to design a futuristic in-car infotainment system or a complete e-cockpit solution, let’s talk! Send us an email at sales@embitel.com to arrange a free demo of our past work in this domain.


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BLDC Hub Motor Control Platform for E-Cycle Application

About the Customer

This is a part of Embitel solution offerings perfectly suited for potential tier-1 customers looking for a customizable e-cycles or e-bikes.

Business Challenges

In our pursuit of crafting an innovative electric cycle, we aim to blend engineering excellence with a keen understanding of customer requirements.

Leveraging Embitel’s 17+ years of industry experience, we approached the development stages with careful consideration. However, navigating the intricacies of this dynamic landscape reveals several challenges-

  • Integration Challenges: Achieving a compact and integrated propulsion solution can pose integration challenges. Ensuring that all components work seamlessly together may require significant engineering efforts and testing.
  • Verification and Validation Complexity: The emphasis on ease of verification and validation throughout the development stages can be challenging. Rigorous testing and validation processes are essential, but they can be time-consuming and resource intensive.
  • Adaptation to Different Environments: Creating a system that works seamlessly across various environments may be challenging. Factors such as different terrains, weather conditions, and user behaviors could impact the electric cycle’s performance and reliability.
  • Compatibility with Existing Systems: Aligning the development approach with the customer’s existing system may require adapting to diverse technological ecosystems. Ensuring compatibility and integration with existing infrastructure can be a complex task.
  • User Experience Optimization: Balancing the engineering requirements with an optimal user experience poses a challenge. The design must not only be technically sound but also user-friendly and intuitive for a broad range of users.
  • Cost Management: Developing an efficient electric cycle while managing costs is a constant challenge. Balancing performance, features, and affordability requires careful consideration throughout the development process.

Embitel’s Solution

Since our team was tasked with developing the BLDC Hub Motor Control Platform for E-bicycle Application, we first performed a thorough study of the BLDC hub motor characteristics. We assessed the different components of the application software and identified the following approach for the development of the required motor control platform for our e-cycle project.

Our solution provides a BLDC Hub Motor Control Platform Solution range from (250W-3kW) for E-Cycle Application with the following Control strategy and integrated features.

BLDC Hub Motor

Control Algorithm for E-bicycle application –

Field Oriented Control (FOC)

Features Included in the Display –

  • Battery SOC Indicator
  • Odotmeter/ trip meter
  • Speed
  • Pedal Assist Modes
  • Manual and Auto Mode

Model Based Development (MBD) –

  • Development of BLDC motor control algorithm and features in MATLAB/Simulink
  • Model in the loop simulation testing
  • Code generation and integration
  • Software in the loop testing
  • Integration and testing

The scope of the project includes Motor Control application for Electric Cycles, with the following features of BLDC Hub Motor

  • Brushless Operation: BLDC hub motors don’t use brushes to function, as the name implies. By doing away with the requirement for physical interactions, this design lowers wear and friction while increasing overall efficiency. It also lasts longer and requires less maintenance when there are no brushes.
  • Integrated Design: BLDC hub motors have a compact and streamlined design since they are frequently built into the wheel or wheel hub. By this integration, the exterior transmission systems’ complexity is decreased, and the vehicle’s overall structure is made simpler.
  • High Efficiency: The remarkable efficiency with which BLDC hub motors transform electrical energy into mechanical energy is well recognized. By precisely controlling the motor, the electronic commutation system maximizes power supply and reduces energy losses.
  • Quiet Operation: BLDC hub motors operate quietly in part because of the electronic commutation mechanism and the lack of brushes. This functionality is especially helpful for devices like electric bicycles, bikes, and scooters where noise reduction is a top priority.
  • Precise Speed Control: Accurate speed control is made possible using BLDC hub motors, enabling seamless acceleration and deceleration. For applications where precise speed regulation is required, such as electric vehicles and robotics, this functionality is vital.
  • Compact and Lightweight: Because of their generally lightweight and compact form, BLDC hub motors are appropriate for situations where weight and space are crucial considerations. For electric bicycles, bikes, and scooters, where weight reduction is crucial for efficiency and maneuverability, this feature is of utmost priority.
  • Low Maintenance: BLDC hub motors require less maintenance than brushed motors because of their brushless nature. These motors have longer lifespans and require less regular repair because there are no brushes to wear out.
  • High Torque to Weight Ratio: With a high torque-to-weight ratio, BLDC hub motors can deliver a lot of power in a comparatively tiny and light package. Applications where efficiency and acceleration are critical will benefit from this feature.

 

Embitel’s Impact

The BLDC Hub Motor Control Platform made the existing system easily configurable and maintainable to support future changes.

This challenging, motor control development project was completed within the desired time-lines and costs. This ensured reduce time-to-market and development costs for our client.

An EV friendly BLDC Hub Motor Control Platform has become a necessary requirement present day EVs 2 wheelers. Hence, the success of this project surely makes us dream big, of a long-term positive impact on the various business engagements of our customers.
 

Tools and Technology

Software

  • MATLAB
  • MBD
  • Model in loop simulation,
  • Software in loop simulation

Base software

  • Handwritten c code by automotive team

Hardware

  • DSpic microchip controller
  • TI controller

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Automotive Cybersecurity: The Foundation of Next-Generation Vehicle Technology

Category : Embedded Blog

The automotive industry is undergoing a monumental shift, largely driven by the digitalization of its core functions and emerging mobility models.

A PwC report forecasts a unique trend by 2030: a slight decrease in vehicle numbers in Europe and the USA, but a significant rise in global industry profits.

This paradox is primarily due to the emerging concept of Mobility-as-a-Service (MaaS), which is transforming traditional car ownership into models like car-sharing. In countries like China, individual car ownership is projected to plummet from 90% to 52%.

At the heart of this transformation are two pivotal concepts: ‘connected cars’ and ‘autonomous driving.’ Upstream Security predicts that by 2025, all new cars will be connected, not just in terms of internet access or localization services but embracing the Vehicle-to-Everything (V2X) technology.

This encompasses communication and data exchange with other vehicles (V2V), infrastructure (V2I), and even pedestrians (V2P), paving the way for smart city integration.

Automotive Cyber Security

A Future Beyond ADAS

Autonomous driving is set to evolve beyond the current Advanced Driver Assistance Systems (ADAS).

The segment aims to progress towards complete driverless functionality classified by SAE’s levels of autonomy, ranging from level 0 (no assistance) to level 5 (no driver required).

However, this technological leap brings its own set of challenges, especially related to automotive cybersecurity.

As cars transform into complex software-based IT systems with numerous connected ECUs, they become more vulnerable to cyber-attacks. This necessitates a shift in vehicle architecture towards a secure-by-design approach. The integration of cyber and physical related security aspects is crucial, especially as vehicles evolve into cyber-physical systems (CPS). In this article, we will delve into the cyber aspects of these emerging threats and the strategies to mitigate them.

Transitioning from the broader context of automotive cybersecurity, we encounter distinct constraints in car electronics, pivotal in shaping the approach towards secure designs. So, let’s look at the constraints that act as hindrances to automotive cybersecurity implementation.

What are the Current Constraints in Implementing Automotive Cybersecurity

Car electronics, particularly ECUs, are embedded systems characterized by substantial hardware limitations. These constraints hinder the full implementation of certain security solutions, including advanced cryptography.

Let’s understand these constraints further:

  • Cost Sensitivity: The sensitivity to component costs limits OEMs’ ability to embrace innovative cybersecurity solutions, as they have to balance between advanced technology and cost-effectiveness.
  • Timing and Safety Constraints: Several ECUs must perform tasks within fixed real-time constraints, often related to safety-critical functions. Therefore, any security measures implemented must not negatively impact these essential tasks.
  • Vehicle Autonomy and Life-Cycle Considerations: The car’s autonomy is crucial, especially when protection mechanisms are operational, to ensure the driver can focus on driving. Moreover, the lifecycle of a car is significantly longer than typical consumer electronics, necessitating durable hardware and software that can be easily updated, particularly for security features.
  • Supplier Integration Challenges: Suppliers often provide software components without source code to protect intellectual property. This practice makes it difficult to modify these components for improved security.
  • Network Standards and Protocols: The Controller Area Network (CAN) is the most used protocol in vehicle networks, existing in low-speed and high-speed variants for different vehicle domains. Although current designs are evolving towards Domain Controllers managing different sub-networks, the CAN bus still acts as the network’s backbone. The transition to Automotive Ethernet is significant for next-generation networks due to its high bandwidth.
  • On-Board Diagnostics (OBD) Security Implications: The OBD system, a mandatory diagnostic tool in US and European vehicles, can be a security risk as it provides direct access to the CAN bus. The easy availability of OBD dongles allows for simple data extraction, which can be used maliciously.

The constraints in automotive network design, particularly in the CAN backbone, introduce several vulnerabilities:

  • Broadcast Transmission: Due to the bus topology of the CAN network, messages between ECUs are broadcast across the entire network. Accessing any part of this network, such as through the OBD port, could allow an entity to send messages network-wide or eavesdrop on communications.
  • Lack of Authentication: There is no system to authenticate the source of the CAN frames, making it prone to send fraudulent messages from any part of the network.
  • No Encryption: Messages on the CAN network can be easily intercepted and analysed, exposing their functions.
  • ID-Based Priority Scheme: Each CAN frame has an identifier and priority field. Frames with higher priority can interrupt lower priority ones, leading to potential Denial of Service (DoS) attacks.

What are Attack Goals and Attack Scenarios in Automotive Cybersecurity

In the landscape of automotive cybersecurity, attackers are driven by various goals, leading to distinct types of attacks:

Attack Scenarios Attack Goal
Vehicle Theft The most direct and straightforward reason for attacking a vehicle.
Vehicle Enhancement Involves unauthorized software modifications by the vehicle owner, such as altering engine settings, reducing mileage, or installing unofficial infotainment software.
Extortion Tactics similar to ransomware, where the attacker blocks access to the victim’s car until a ransom is paid.
Intellectual Challenge Attacks conducted to showcase one’s hacking abilities.
Intellectual Property Theft Aimed at obtaining source code for industrial espionage.

Data Theft

With connected cars, attackers aim to steal various types of data, including license plate information, insurance details, location traces, and data synced from connected smartphones, like contacts and banking records.

This data can be used to track a victim’s habits and locations, potentially leading to burglary or similar crimes.

 

The attack scenarios typically involve initial access to the vehicle’s network, either physically (through OBD ports) or wirelessly (via Bluetooth). Common attack techniques include:

  • Frame Sniffing: Listening in on network frames to understand their function.
  • Frame Falsifying: Creating fake messages to mislead ECUs or drivers.
  • Frame Injection: Injecting crafted frames into the CAN bus, exploiting the lack of authentication.
  • Replay Attack: Replaying valid frame series to replicate actions like starting the engine or unlocking doors.
  • Denial of Service Attack: Flooding the network with high-priority frames to disrupt regular ECU communication.

One notable instance was the remote attack on the 2014 Jeep Cherokee’s infotainment system, which led to a recall of 1.4 million vehicles by FCA. This attack demonstrated the potential for remote control over critical vehicle functions like steering and braking.

How can ISO 21434 Standard help Counter Emerging Automotive Cybersecurity Threats

The rising risk of cybersecurity threats promoted the automotive stakeholders to come up with a standard that could help mitigate these threats.

ISO 21434 standard is like the go-to playbook for keeping cars safe from cyber threats. It’s got all the strategies and guidelines automakers need to shield vehicles from hackers, right from the drawing board to when they hit the road.

ISO 21434

 

ISO 21434 offers a targeted approach to automotive cybersecurity by specifically addressing the unique challenges of this sector. It provides a framework for systematically identifying cybersecurity risks in vehicle systems and outlines best practices for developing, implementing, and managing security measures.

Here’s a snapshot of how ISO 21434 standard is effective:

Risk Assessment: ISO 21434 emphasizes identifying and assessing cybersecurity risks, helping to anticipate and prepare for potential attack scenarios like frame sniffing or injection.

Design & Development Guidelines: The standard provides guidelines for secure design and development of automotive systems, countering vulnerabilities exploited in attacks like the Jeep Cherokee incident.

Security Management: It establishes a framework for managing cybersecurity throughout the vehicle’s lifecycle, crucial for responding to evolving threats and tactics like ransomware or DoS attacks.

Incident Response: ISO 21434 outlines strategies for effective incident response, essential in mitigating the impact of attacks and rapidly restoring normal operations.

Conclusion

Automotive industry’s shift towards digitalization, transforming vehicles into “smartphones on wheels,” has brought to light significant cybersecurity challenges. Originally designed without external network interaction, modern hyper-connected vehicles now face heightened cyber threats. This transition demands the development of complex, safety-critical platforms under stringent constraints like limited hardware capabilities and real-time processing needs. Implementation of the new automotive cybersecurity standard, ISO 21434 will be the guiding light for the automotive industry to navigate such cyber-threats.


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Development of an ISO 21434 Based Secure Bootloader for an Automotive Tier-1

 

About the Customer

Our customer is an automotive tier-1 specializing in innovative solutions around mechatronics of automobiles. Some of the leading OEMs around the globe trust them for their sophisticated solutions.

As the industry is fast embracing automotive cybersecurity, our customer has been one of the earliest adopters of cybersecurity standards and practices. Partnering with us takes their commitment to automotive cybersecurity to newer heights.

Business Challenge

The primary challenge for our customer was to develop a secure bootloader that could flash/reprogram the ECU (control unit). There was a certain level of cybersecurity required for the ECU that entailed numerous security implementations including digital signature.

Here’s a snapshot of the major challenges that needed to be addressed:

  • The ECU comprised 2 microcontrollers that required a 1-wire gateway
  • Both CAN and LIN based bootloader was required as ECU had both CAN and LIN variant.
  • The Hardware Security Module provided by Microchip required drivers to be developed
  • Secure Bootloader was needed to be developed with advanced cybersecurity features as per ISO 21434 standard

Since the customer needed a faster time-to-market for their solution, they partnered with us for bootloader development and other solutions. We have a proven track record of delivering secure bootloaders for automotive ECUs.

Embitel’s Solution

Our automotive team was primarily tasked with the development of a secure bootloader that would interact with the Hardware Security Module (HSM) of the ECU and ensure secure ECU flashing. In the process, the image(.hex/.srec) file and the digital signature will be validated with the HSM.

Additionally, the project scope also included developing a ‘gateway’ to facilitate flashing of 2 microcontrollers. Since the ECU had two variants- CAN and LIN, we had to develop bootloaders for both networks.

To facilitate secure ECU flashing, our customer requested us to develop a signing tool that would encrypt the image (.hex/.srec) file based on algorithms required by the customer.

The team started to work parallelly on these three applications.

Details of the solutions built for the customer:

  • Secure Bootloader: The secure bootloader comprises of algorithms such as AES- 128, Elliptical Curve Digital Signature algorithm (ECDSA), CRC-32 integrity and data authenticity mechanism. We developed the secure bootloader for both CAN and LIN protocols as requested by the customer.
  • Low-level drivers required by the microcontroller: Device drivers such as HSM drivers and all other low-level drivers needed by the microcontrollers such as NVM handler, CAN, LIN drivers were developed.
  • 1-wire Gateway: The data coming for microcontroller 2 has to be forwarded from microcontroller 1. We developed a secure gateway for that purpose. It is a UART based 1-wire gateway solely for transmitting data from one MCU to another.

    Gateway proved to be a critical piece of solution to build especially in a 2 MCU environment. The gateway must ensure that the number of bytes of data sent to MCU 2 is received without any loss. Also, the data sent to MCU 2 through the gateway must be validated through HSM. Hence, reliability is the key here. We tested the communication rigorously to rule out any discrepancies.

  • Signing Tool: We developed the signing tool to solve the problem of encrypting the firmware image file based on secure algorithms of choice. The signing tool accepts .hex or .srec application images, then encrypts and compresses them using algorithms customizable to meet your specific requirements. Finally, it generates a robust signature for the image, ensuring the integrity and authenticity of your software with an algorithm shaped by your unique needs.

Other Deliverables provided to the customer:

  • The secure bootloader developed for the customer was based on CAN and LIN. Hence we delivered our ready-to-integrate CAN protocol (CAN interface layer and network management layer) and LIN protocol (LIN interface layer, network management layer and node service).
  • For ECU diagnostics, we integrated the UDS stack (ISO 14229 and ISOTP/ISO15765). Fault code memory (FCM) was also integrated.
  • Complete ECU reprogramming sequence was tested with VFlash template.
  • Documentation for SWRS, high-level design, MISRA C- 2012 report, unit test report, module test report, and functional test report were provided to the customer.
  • We have validated the solution with CAPL script at our end. The customer also validated the same using their proprietary tools.

 

Embitel’s Impact

Due to our expertise in secure bootloader development, we could complete the project in the strict timeline provided by the customer. Our ready-to-integrate network and diagnostics stacks such as CAN, LIN and UDS also helped save considerable amount of time.
 

Tools and Technologies

Vector CANoe: Used for validation of the secure bootloader

Vflash tool: ECU reprogramming sequence was validated using Vflash tool

Microchip Compiler Environment MPLab IDE- Used for development and debugging

Tessy Tool: Used for unit testing


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Rear Seat Entertainment Systems: Modernizing On-Road Passenger Entertainment

Category : Embedded Blog

Ralph Waldo Emerson once said, "It's not the destination. It's the journey." The quote emphasizes the importance of enjoying and appreciating the experiences and moments while reaching a goal, rather than solely focusing on the result.

However, by considering the quote literally, the automotive industry can reap benefits by offering customers the most comfortable journey.

For an automotive OEM, doing so will open up ample business opportunities to keep their customers engaged and entertained throughout the journey. One such opportunity that's been tried and tested in modern cars as a premium feature is that of rear seat entertainment.

The initial iterations of rear-seat entertainment systems drew inspiration from the airline industry’s in-flight entertainment systems.

Since engineering avenues such as embedded systems were still taking baby steps, the rear-seat entertainment systems of the past generally consisted of a screen that unappealingly fit into the back of the headrest, paired with a bulky DVD player and headphones for input and output.

The Need for a Modern Rear Seat Entertainment System

With portable entertainment devices such as tablets, mobile phones, laptops, and handheld gaming consoles becoming more common, one may question the need for a rear seat entertainment system.

Using rear seat entertainment systems, one can practice posture awareness and control during their journey as such systems have:

  • • Ergonomic Design: Car rear seat entertainment systems are integrated into the headrests or ceiling, allowing passengers to maintain a more natural and comfortable posture while viewing the screen. Doing so will help reduce strain on the neck and shoulders compared to holding a tablet or smartphone for an extended period.

  • • Fixed Viewing Angle: Unlike handheld devices that require users to adjust their posture to find an optimal viewing angle, rear seat entertainment systems offer fixed and optimized viewing positions.

Selecting the Right Rear Seat Entertainment System

While selecting a rear seat entertainment system, it’s important to consider the below mentioned components and parameters.

The Connectivity in Rear Seat Entertainment Systems

The connectivity of the modern rear seat entertainment system is enhanced due to powerful network connections integrated within the vehicle. Communication protocols such as Ethernet, Wifi, or Universal Plug and Play can support interactions.

  • • Ethernet: Ethernet is a widely used wired networking standard. In-car Ethernet can establish a wired connection between different components in the vehicle, and the entertainment system. This can provide a reliable and high-speed connection for data transfer.

  • • Wifi Protocols: Wifi protocols define the standards for wireless local area networking (WLAN). These protocols allow the rear seat entertainment system to connect to the car's Wi-Fi network for various purposes, such as streaming content, accessing online services, and software updates.

  • • UPnP (Universal Plug and Play): UPnP is a set of networking protocols that allow devices to discover and interact seamlessly. It could enable communication and content sharing between the car's main infotainment system and rear seat entertainment units.

The Display in Rear Seat Entertainment Systems

Display units have transitioned from being bulky and grainy TFTs to becoming compact, elegant, and vibrant LEDs/ OLEDs. This evolution has facilitated the provision of top-notch display units crucial in delivering content with superior clarity.

In addition to superior image quality, these systems are integrated with capacitive touch screens that enable seamless passenger and system interaction. Touchscreens eliminate the need for additional hardware like a remote to operate the rear seat entertainment module. There are 2 common orientations for the fixture of the display units, they are:

  • • Headrest Displays: These systems often incorporate screens into the back of the front seat headrests. These displays can be integrated directly into the headrests or added as aftermarket options, providing personalized entertainment for rear-seat passengers.

  • • Ceiling-Mounted Displays: The screens are mounted on the ceiling, providing a central viewing point for all rear-seat passengers. These larger displays are often used for a more immersive viewing experience.

  • • Foldable Displays: Foldable Displays could be mounted in two ways, at the back of the headrest or on the ceiling of the vehicle. The latter provides a rather social viewing experience with the provision to alter viewing angles for convenience.

    When not in use, the display can be folded away or retracted, creating a more streamlined and aesthetically pleasing interior. The flexibility of foldable displays adds a level of convenience and innovation to in-car entertainment systems.

Viewing Personalized Content on Rear Seat Entertainment Systems

OTT platforms, YouTube, Reels are the go-to content repositories for travelers on the go! The popularity of these online content repositories arises from their ability to understand user preferences and offer relatable content. Using car rear seat entertainment, passengers can easily access their favorite content, be it short or long form by having accessibility to these popular streaming networks.

But how does rear seat entertainment, which mimics as a back seat tv for cars, manage to provide personalized content when the passengers keep switching?

Rear seat entertainment systems let users create profiles just like any other device through which one can consume content. Based on user preferences, the engine behind the system offers on-demand personalized experiences and content recommendations.

Another feature of the rear seat entertainment system that makes it unique is its ability to mirror content with fellow passengers. This enables a social viewing experience and makes the journey more enjoyable.

Selecting a car rear seat entertainment system with the ability to seamlessly sync with your smartphones is an added advantage.

In addition to this, if the rear seat entertainment system provides connectivity through HDMI, Bluetooth and USB, it’s ticking most of the boxes!

The Operating Systems (OS) that Run Rear Seat Entertainment

The automobiles in the market today are equipped with smart technologies such as climate control, predict traffic and anticipate maintenance just to name a few. These intuitive features get their ability to function mainly due to the powerful OSs that run them in the form of iOS or Android. The chosen operating system depends on how well it performs, how reliable it is, what kind of customization is needed, and how well it can integrate specific features. In the past, OEMs have used the following operating systems to run their rear-seat entertainment systems:

  • • Linux: Linux brings flexibility and customization to these systems, allowing car manufacturers to create unique and optimized experiences.

    Known for its stability, security, and cost-effectiveness, Linux supports multitasking and a wide range of software. It benefits from community-driven updates, ensuring a reliable and feature-rich entertainment system for passengers in the rear seats.

  • • RTOS (Real-Time Operating System): Rear seat entertainment systems may incorporate real-time operating systems to ensure timely and predictable responses, especially for critical tasks such as multimedia playback and user interface interactions.

    A popular RTOS that is used here is QNX Neutrino that is core to the functioning of QNX Car Platform. These systems running on QNX Car Platform offer a top-notch entertainment experience with real-time responsiveness, high reliability, and robust security.

    QNX's multicore processing and scalability make it adaptable to various multimedia tasks, ensuring seamless and efficient performance.

Accessibility of Rear Seat Entertainment Systems

The creators of modern rear seat entertainment offer a holistic and connected experience for the customers by allowing them to create a journey content playlist. Passengers can do so by using the IoT Mobile Apps that OEMs and Third-party vendors provide as a part of their passenger entertainment system.

This mobile app can also act as a remote. With the devices around us becoming smarter, rear-seat entertainment systems could also integrate digital assistants such as Google Assistant to enable speech as an additional option to receive commands and completely go hands-free.

Business Opportunities and Partnerships OEMs can look for using RSE

A rear seat entertainment system is not just back seat tv for cars, it is so much more.

OEMs can seize compelling business opportunities and cultivate partnerships that modernize the rear-seat entertainment experience and cater to the unique needs of working professionals.

These strategic initiatives not only elevate in-car entertainment but also create unique offerings tailored to the demands of modern professionals on the move.

From an OEM perspective, the following collaborations could add to the existing source of revenue streams:

  • • Collaboration with OTT Platforms for Exclusive Content The passenger princesses and princes of the world can immerse themselves in exclusive movies, series, and premium content through the rear seat entertainment system. By collaborating with leading OTT platforms such as Netflix, Amazon Prime, Hulu, HBO+, Lions Gate Play, and many more, OEMs can offer relevant and trending content to their valued customers.

  • • Partnerships with E-commerce Websites for Digital Commerce The passengers can experience the future of digital commerce using the rear seat entertainment system. By integrating ecommerce platforms, the vehicle becomes a mobile marketplace, enhancing the overall customer experience.

  • • Integration with Educational Platforms Allow passengers to enhance their professional development during commutes by adding educational modules in the rear seat entertainment system.

  • • Health and Wellness Partnerships Studies suggest that on average a person spends close to an hour travelling. As the passenger must remain stationary during their time of travel, rear seat entertainment systems could be the perfect answer for them to stay in touch with their health and spiritual side through guided meditation sessions.

  • • Work On-The-Go Using a laptop or a workstation to make work calls or complete tasks on the go has become a common sight in metropolitan cities. Cars equipped with rear seat entertainment systems can offer passengers an additional screen to add to the layer of convenience. Some of these entertainment systems can run software essential for any professional, such as MS Office.

Conclusion

From exclusive content to seamless connectivity, rear seat entertainment redefines the art of travel. Yet, amidst the excitement, let's balance innovation with a mindful journey. With all the benefits passengers experience with this entertainment system, distraction and screen time management require thoughtful consideration. As we drive into the future, every mile becomes a story, making each ride an entertaining chapter.


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How Automotive Lighting Solutions are Impacting Modern Automobiles

Category : Embedded Blog

The integration of advanced lighting in vehicles marks a revolutionary stride in automotive innovation. Automotive lighting solutions have transcended their traditional role of illumination. Today, automotive lighting is a cornerstone of vehicular safety, aesthetics, and a catalyst for enhancing user interaction.

Imagine adaptive front-lighting systems that intelligently align with road curves, offering drivers visibility and security on the road. These advancements aim at reducing potential hazards associated with challenging driving conditions.

Adaptive Lighting

Beyond safety, the utility of automotive lighting becomes evident in autonomous vehicles, particularly with the integration of interior lighting systems. These systems are designed to respond and adapt to the passengers' needs.

For instance, in an autonomous vehicle, interior lighting can be employed to signal important stages of the journey, such as approaching a destination, or to indicate the necessity for a human driver's intervention. Such interventions ensure that the transition between automated and manual control is smooth and clearly communicated.

Moreover, the application of lighting in vehicles extends to improving driver wellness and comfort. Ambient lighting within the car's cabin can be adjusted to reduce fatigue on long journeys or to create an environment conducive to relaxation or alertness, depending on the driver's needs. This focus on the driver’s psychological and physical well-being is a testament to the holistic approach automakers are adopting.

Recent Applications of Modern Automotive Lighting Solutions in Different Categories

  • • Applications in Passenger Cars
    • - Adaptive Headlights: These automatically adjust the direction and intensity of the headlight beams based on the vehicle's speed, road conditions, and steering angle. For instance, BMW's Adaptive Headlights system illuminates the road according to the car's movements.

    • - Ambient Lighting: Many luxury vehicles now feature customizable ambient lighting options, enhancing in-cabin aesthetics. Mercedes-Benz, for instance, offers 64-color ambient lighting in some of its models.


    Ambient Lighting

  • • Lighting Solutions in Commercial Vehicles

    • - LED Bar Lights: Commercial trucks and trailers are now using LED bar lights for better visibility during nighttime, especially when transporting goods over long distances.

    • - Emergency Flash Systems: For vehicles like ambulances, modern lighting solutions have introduced more intense and visible emergency flashes, ensuring they're noticed even in heavy traffic.

Development of Control System for Automotive Lighting Solutions

Automotive lighting control systems have evolved significantly with the advancement of electronics and computing power within vehicles. These systems manage everything from simple on/off functions of traditional headlights to the sophisticated adaptive light controls in modern cars. Here's an elaborate breakdown:

  1. Application Layer: At the top level, the application layer provides the user interface and decision-making logic.

    • - User Interface (UI): This includes dashboard switches, touch screen interfaces, and voice command systems. For instance, a driver can choose different lighting modes (automatic, parking, headlights, high beam) via the UI.

    • Decision Logic: Based on inputs from various sensors and the UI, this layer decides how lights should behave. For example, in automatic mode, the algorithm may be configured to switch on headlights based on ambient light conditions.

  2. Middleware: It serves as a bridge between the application layer and the lower-level hardware interfaces and device drivers.

    • - Communication Protocols: Most cars use protocols like CAN (Controller Area Network) or LIN (Local Interconnect Network) for intra-vehicle communication. This middleware ensures the high-level commands get translated into the appropriate protocol messages.

  3. Device Drivers: These are software components that facilitate communication between the operating system and the hardware. In the context of automotive lighting:

    • - PWM Drivers: Pulse Width Modulation (PWM) drivers control the intensity of lights. For example, controlling the brightness of interior ambient lighting.

    • ADC Drivers: Analog-to-Digital Converter (ADC) drivers may be used to interpret signals from ambient light sensors.

  4. Control Hardware: This hardware layer interprets signals from the higher software layers and translates them into electrical controls for the lighting.
    Microcontrollers are the small computers on chips that process inputs and outputs for the lighting system. They interpret the CAN or LIN messages and decide how to drive the lights accordingly.

  5. High-Side and Low-Side Drivers:

    • - High-Side Drivers: They switch the positive side (usually the battery voltage) to the load (like a bulb or LED). High-side drivers are commonly used when the load (light in this case) needs to be connected to the ground permanently, which is often the case in automotive systems to ensure safety.

    • - Low-Side Drivers: They switch the ground side of the load. They're often simpler and cheaper but might not be suitable for all automotive applications.


    Automotive Lighting Architecture

  6. Actuators & Sensors:

    • - Lighting Actuators: These include the actual lights – LEDs, halogen bulbs, HID lamps, etc.

    • - Sensors: Various sensors feed data into the control system. Common sensors in lighting systems include:

      • • Ambient Light Sensors: Determine the light levels outside the car.
      • • Rain Sensors: Some systems adjust lighting based on weather conditions.
  7. Feedback Mechanism: For advanced systems, feedback is crucial. If a light isn't functioning (e.g., a bulb is out), the system needs to know.

    • - Diagnostics and Monitoring: The system continuously checks the status of each light and can notify the driver if there's a malfunction.

    Now, its time to explore the importance of advanced lighting in the realm of autonomous vehicles.

Ambient Lighting in Autonomous Vehicles: A Decade of Progress

As the automotive world races towards a future punctuated by autonomous vehicles (AVs), an often-overlooked aspect is the role of interior lighting. While it might seem like a mere aesthetic component, the last decade has revealed its significance in ensuring safety, enhancing experience, and managing human-machine interactions.

Lighting Application Inside Autonomous Vehicles:

As autonomous vehicles (AVs) continue to evolve, so does the sophistication and purpose of their interior lighting systems. Here, we dissect various applications of lighting in AVs, demonstrating how they're more than just ambient beautification tools—they're integral for safety, user experience, and human-machine interaction.

The control system for automotive lighting is a sophisticated combination of software and hardware, ensuring that the vehicle's lighting responds appropriately to both the driver's commands and environmental conditions. As vehicles move towards greater autonomy, these systems will likely become even more intricate, enhancing safety, and driving experience.

The Role of Ambient Lighting in Safety

According to the World Health Organization's 2018 road safety report, around 1.35 million individuals tragically lose their lives in road accidents annually. The allure of a fully autonomous vehicle, where every aspect, including the interior environment, works in harmony, promises to reduce these grim statistics.

However, as we navigate the transition phase of mixed driving ranging from manual (Level 0) to fully automated (Level 5) as defined by the Society of Automation and Engineering (SAE)—the responsibilities of drivers in semi-automated vehicles (Levels 2 to 4) remain pivotal. In these vehicles, drivers must constantly monitor the system and be ready to take control.

It's in this scenario that ambient lighting becomes a vital safety feature. For example, during instances when a driver is distracted or engaged in Non-Driving Related Tasks (NDRTs), the vehicle's lighting system can use Take Over Requests (TORs) to redirect the driver's attention. These TORs might use varying modalities—from visual cues to auditory alerts—to ensure immediate human intervention when required.

  • A. Take-over Request (TORs) Take-over requests, often termed as TORs, act as modalities to keep the driver engaged, alert, and promptly respond to driving tasks, especially after distractions. For instance, one of the studied modalities involves visual interruption. Here, notifications are sent to the driver's mobile phone or in-vehicle display, serving as a cue for the driver to focus back on driving.

    Though this method has shown some efficacy, mobile-based TORs might not always yield the highest performance. Another innovation entails luminance signals in the peripheral view that immediately alerts the driver during critical situations of Advanced Driving Assistance Systems . This method keeps the driver's eyes glued to the road and mitigates distractions.

    • • Multi-modal based TORs: Evidence from various studies suggests that multi-modal TOR interfaces, which combine different alert methods, are often more effective than uni-modal setups. For instance, one such study investigated multiple NDRTs, such as phone conversations, smartphone interaction, and video watching. It was found that multi-modal visual-based interactions outperformed their uni-modal counterparts in terms of reaction time and time to collision. Another area of focus is on tasks like document handling while driving. It's observed that drivers often prioritize higher importance tasks, sidelining less urgent ones.

  • B. Perception of Speed Understanding and perceiving speed is crucial for safe driving. Some intriguing innovations revolve around the use of interior light stripes mounted at specific locations, such as the A-pillar of the vehicle. This not only allows the driver to gauge speed through visual cues but also offers insights into safe speed ranges. Another noteworthy development involves the use of an RGB array of LED lights on the dashboard, which provides alerts during emergencies, potentially preventing road mishaps.

  • C. Perception of Ambient Lighting Ambient lighting within AVs isn't just about creating a pleasant environment; it's also about perception and safety. Various studies have analyzed different vehicle lighting scenarios, concluding that even peripheral lighting can significantly impact perceptions of safety, space, and attractiveness. Research also delves into the best locations for such lights. Surveys indicate a preference for dashboard lighting, shedding light (pun intended) on optimizing interior design for maximum efficacy and appeal [35].

  • D. Lane Change Decisions Lane changes in AVs, especially levels 2 and 3, aren't just about mechanical precision but also about driver awareness. A novel approach involves the use of a peripheral LED strip on vehicle doors, providing constant feedback about road conditions, aiding in determining safe lane changes. Such systems have shown to elicit quick and accurate decisions from drivers, especially when they're contemplating turning off the autopilot for faster lanes. In this context, the side-door lights significantly reduce cognitive load, making lane-changing safer and more efficient.

  • Conclusion

    The journey towards fully autonomous vehicles is a complex one, with myriad components needing to work in perfect synchronization. As we've seen over the last decade, the role of automotive lighting has evolved from being a mere functional feature to a critical component in safety and user experience.

    As the development of smart, intelligent, and innovative transportation systems continues, the in-depth understanding and integration of effective in-vehicle lighting systems will undoubtedly steer us towards a brighter, safer future on the roads.


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How Adobe Experience Manager Benefits Fintech Companies

Fintech companies are disrupting the traditional financial services industry by offering innovative solutions that leverage technology, data, and personalization. However, to succeed in this competitive and dynamic market, fintech companies need to deliver exceptional customer experiences across all channels and touchpoints.

Adobe Experience Manager (AEM) is a cloud-based solution that enables fintech companies to create, manage, and deliver personalized content experiences at scale. Adobe experience Manager (AEM) services helps fintech companies to:

  • - Simplify data management: AEM integrates with Adobe Experience Platform, a centralized data solution that collects, unifies, and enriches customer data from various sources. AEM also supports the financial services industry data model, a standardized schema that describes common financial use cases and entities.
  • - Enhance content creation and delivery: AEM provides enterprise content management capabilities that allow fintech companies to create, edit, and publish content across multiple channels, such as websites, mobile apps, email, and social media. AEM also leverages artificial intelligence and machine learning to automate content creation, optimization, and personalization.
  • - Optimize customer journeys: AEM helps fintech companies to design and orchestrate customer journeys that are contextual, intelligent, and secure. AEM enables fintech companies to deliver hyper-personalized experiences that are tailored to each customer's needs, preferences, and behaviors. AEM also ensures data privacy and compliance with industry regulations.

AEM as a Cloud Service is the latest offering of the AEM product line, which provides cloud-native agility and scalability to accelerate time to value and meet changing business requirements. AEM as a Cloud Service is extensible and customizable to fit the specific needs of fintech companies.

AEM has been used by leading global financial services firms to migrate their websites to a cloud-based platform, improve their content management efficiency, and increase their customer engagement. AEM can help fintech companies gain a competitive edge in the fast-growing and evolving fintech market.

By using AEM, fintech companies can benefit from:

  • - Increased customer loyalty and retention by providing personalized and engaging content that meets their needs and expectations.
  • - Improved customer acquisition and revenue growth by attracting new customers with compelling web content and offers that showcase their competitive edge and value proposition.
  • - Reduced operational costs and time-to-market by streamlining the content creation, management, and delivery processes across multiple channels and devices.
  • - Enhanced security and compliance by ensuring that the content is protected from unauthorized access, modification, or deletion. AEM also supports encryption, authentication, audit trails, and GDPR compliance.

In conclusion, AEM is a powerful content management solution that helps fintech companies to create and deliver exceptional digital experiences that drive customer loyalty, revenue growth, and operational efficiency. AEM is trusted by some of the leading banking and finance companies in the world such as JPMorgan Chase, Bank of America, Mastercard, Barclays, and Credit One Bank. If you are a fintech company looking for a content management solution that can help you achieve your business goals, you should consider AEM as your partner in digital transformation.

Along with an apt platform, you need a trusted partner who can assist you in achieving your goals and making successful conversions. Embitel is endowed with an expert team who provide end-to-end support during and after implementation. Our customer testimonials are the testament for our expertise and loyal client base. For more information and a free demo, contact our team at sales@embitel.com