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Category Archives: Kids & Gifts

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Magento Ecommerce Website Development for Mumzworld: Middle East’s Largest Mom & Baby Online Store

 

Mumzworld.com is the Middle East’s 1st and largest online marketplace catering to the needs of mothers and children. Presently, this “Amazon for moms” has an SKU count of over 1.5 lakh and over 2 lakh registered customers.

Mumworld is an online store built on Magento 1.7.02 When the Mumzworld team was on a lookout for a digital commerce partner in 2013, they already had a live Magento webstore which was giving a satisfactory performance. However, the ambitious team had plans to enhance the performance from good to great.

So Mumzworld joined hands with Embitel Technologies, a digital commerce agency based in Bangalore, India. Being a Magento Silver Solution partner with extensive experience in developing marketplace websites and expertise in customization of marketplace plugins, Embitel has been serving as Mumzworld’s ecommerce consultant for 3 years now.

Business challenge:

  • To improve performance of the webstore to an exceptional level by addition of features, bug fixing and ensuring security and continuity
  • To enable management of and catering to the exponentially growing traffic and scale of operations

Embitel Ecommerce solution:

  • Actions for better website performance: bug fixing, clean up of unused Magento extensions, installation of updated and latest Magento security patches
  • Webstore maintenance in 2 languages: English and Arabic
  • Development of 4 stores: for babies, and for kids, in Arabic and English each
  • Server upgrade to PHP versions for better memory and decrease in website load time
  • Implementation of content delivery network (CDN) servers to distribute server load and for faster performance
  • Implementation of a customized version of the Algolia search extension, suited to Magento platform and multistore pattern
  • Implementation of the following features for a better UX:
    • Lazyload extension to load images on demand and save server resources
    • Integration of Celigo Magento Connector for order management and shipping
    • availability of 13 currencies to enable worldwide payment and shipping
    • Homepage and category page carousels. The carousels use the Retail Rocket extension to display products based on data collected in user behavior tracking and analysis
  • Implementation of a separate mobile website with a different look and theme, and optimized page speed performance
  • IT monitoring and hosting services

Embitel impact:

  • The client has enjoyed improved server performance and an increase in traffic with over 10 lakh visitors per month
  • Benefit of improved RoI and cost-savings through 24×7 server support and maintenance

    What is Algolia Search extension?

    An extension with a customizable UI, Algolia is designed to search as you type, autocomplete search and deliver instant search results page.

    Source: Magentocommerce.com

    What is Celigo Magento extension?

    Celigo is a prebuilt Magento-NetSuite Connector that provides comprehensive benefits by simplifying online order management and ecommerce processes.

    Source: Celigo.com


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Giftbig

GiftBig.com is a sister division of QwikCilver Solutions Private Limited, a leading stored-value-card solutions company, serving millions of customers and corporate employees in India. They provide Gift Card programs, Loyalty programs, Discount programs for Retailers and service providers, and convenience & operational efficiency programs for Corporate like Campus Cards, Incentives and Benefits Cards across all categories starting from apparel to jewelry from home needs to movie theaters and so on.

Objective:
  • The brand desired at making, gifting an easy option while being innovative.
  • The portal is aimed to provide a one stop solution to purchase gift cards for more than 500 brands.
  • Commitment to express delivery- realizing the importance of reaching gifts on time
  • Easy maintenance of wide range of products from Electronic gift vouchers to physical vouchers
  • Target maximum customers with advance promotion activities
Our Role:

We ensured the online objectives of our client are met by developing a robust, customer friendly website. We proposed a highly scalable platform that can sustain all future growth in terms of traffic and business revenue target online. The team worked right from conceptualizing the idea to implementation of the website, performing various integrations like redemptions, e- voucher integrations, social media plugins integration, resulting in management of the backend process in a very organized manner.

Client Benefits:
  • A highly stable portal with advanced feature and functionalities aligned to business processes.
  • Portal ready for advance promotion options to attract maximum traffic on the website
  • Able to provide wide range & various combinations of virtual products at single platform
  • Advance reports to analyze performance & track growth
  • Seamless logistic integrations to ensure smooth fulfillment process and timely delivery
  • A product ready to sustain any targeted growth with huge scalability options for future business needs.

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Desento

Desento’s believes in taking the art of gifting to new heights. They intend to make both giving and receiving gifts a more memorable and pleasant experience. Desento’s product offerings consist of finest wines packaged in unique ways. They ensure that these high quality wines reach customers within 2 working days. Desento also has a free return policy. If in case a customer is not happy with the product or service , Desento pays for free return.

Objective:

The main objective of this project was to redesign the website which enabled our clients to deliver a more personalized solution to their customers.

Our Role:

In order to accomplish this task our design team came up with a state of art design. This radical design enforced Desento’s core belief of making the art of gifting a pleasurable experience. The new design allowed the customers to modify the packaging of wines.

Client Benefits:
  • Improved the look and feel of the website
  • Increased over all sales of products
  • Increased client’s ability to deliver personalized products

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Babyoye

BabyOye.com is a brand under Nest Childcare Services private Ltd. which is a one stop shop for all mother care and baby care products. It has gained huge popularity just in few months of its operation because of the best possible user experience. The portal was conceived to provide online buying of pregnancy infant-care and mother-care products, to modern Indian parents, with the click of few buttons.

Objective:
  • To provide a user-friendly, time saving platform for Indian customers to shop for child care products.
  • Present relevant product information to users with various search options.
  • Manage inventory with backend multi-warehouse support.
  • Study customer behavior on site and run promotion accordingly.
  • To generate relevant reports to monitor sales performance.
  • Implementation of effective promotional activities.
Our Role:
  • To understand the concept and identify various target groups.
  • Complete design and templating.
  • To strategize a complete plan to provide good shopping user experience on site.
  • To ensure smooth functioning of the portal with also having scalability and compatibility options.
  • Evaluation and implementation of open source tools for cost effective solution
  • Post live application, server, hosting & monitoring support.
  • Supporting constant changes and enhancements in the application.
Our Solution:
  • Content Management Module: includes detail about product information, managing e- product catalog, inventory management, customized product search options.
  • User Account Management Module: includes user registration, guest check out options, customer database management system (transactions, PDF invoice, discount history, shipping preference) and coupon management system
  • Payment Gateway & Order tracking system Integration: integrated with multiple payment gateways, single page checkout process and customized order fulfillment process.
  • Administrative console: includes various reports generation, validate orders, gift voucher and coupon series management functions.
  • Promotion Management Module: ability to configure various promotions, generation of bulk coupon codes, setup of affiliate partners, tracking the effectiveness of the promotion.
  • Social Media: Integration of social media apps with webshop system such as FB Like, Connect, FB Updates on homepage etc.
Benefits:
  • The look and feel of the portal was exactly as per client’s recommendation and is able to attract enough eyeballs.
  • The performance based on the usability, fastest response and delivery time of the solution was really appreciated by the client.
  • Ease of manageability and reporting.
  • High visibility on social media sites.
  • A cost effective solution with all desired features, functionality and easily customized backend support for future changes.

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Eyaas

Eyaas.com is emerging as an online shop for handicrafts from all over the world, with not only product information and its manufacturing process but also with information about creator of the product. It’s a platform for individual or groups whose source of income depends upon sales of handicrafts. This portal is proving to be more of an opportunity for crafts lover to buy online and get acquainted with handicrafts from different parts of the world.

Objective:
  • To develop a base shop system with strong database handling support.
  • Suitable layout for displaying handicrafts.
  • Easy navigation and filter search options on various parameters.
  • Eyaas specific site design with customized product details.
Our solution:
  • Setup of a friendly web store environment on an open source platform
  • Installation, including database and other generic functions.
  • Standard configuration of all components.
  • Client specific modifications.
  • Content service
    1. Product design based on provided data.
    2. Page creations with supplied contents.
    3. Offers and promotional updates.
  • Creation of Search Engine Optimization friendly URLs.
  • Effective Payment Gateway Integration.
Benefits:
  • A highly cost effective web-shop system.
  • Ensured high-visibility to quality parameters to enhance end-user satisfaction
  • Lower overall development & maintenance costs.
  • Suitable platform for intended high traffic and transactions.