Adobe Symposium 2019

Experience-Driven Digital Commerce Solutions

Adobe Symposium 2019

As a digital marketer or an Ecommerce Technology Expert, you can very well relate with the significance of making every “Customer Experience Shoppable”!

But are you still trying to figure out how to best leverage the power of the Digital Trio: Data, Context and Creativity?

We understand your challenges and hence we have penned down these four lines, just for you:

Creativity is Not a Stand-alone Magic Wand,
It should always be in-sync with the ‘Customer Data’ in hand
And if you are also able to decode the Context,
This Trio will ensure that you always deliver a Seamless CX.

This April, meet our Ecommerce Leaders to find out how Adobe Experience Manager and Magento Commerce Cloud can help you overcome your challenges.

16th April , 2019
Grand Hyatt, Mumbai

Please fill the form & Get Your copy of the Event Brochure

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Meet our Ecommerce Leaders:

Arun Kumar

Business Head- E-Commerce
Embitel Technologies

Anish Bhan

Head of Sales-E-Commerce
Embitel Technologies

Manish Narayan

Technical Manager- E-Commerce
Embitel Technologies

Motor Control Hardware and Software Development for an Electronic Power Steering (EPS) System – copy

Embitel’s Solution

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After a few rounds of discussion with the customer’s automotive steering and driveline solutions team, it was decided that MPC5643L dual core micro controller will be best suited hardware platform for this project.

Our task was precisely cut-out, which was to develop the complete vehicle ECU hardware and software solution for the EPS.

The first step was to develop the hardware using this microcontroller. Following components were developed and integrated with the system:

The customer also evaluated our expertise in motor controller development. By the virtue of our experience and skill-sets, we were on-board for this proof-of-concept development of EPS ECU.

ASIL D certified MPC5643L dual core micro controller

2 KW NIDEC Motor (Automotive Grade)

ASIL D Pre-driver Component– Controls the motor with integrated PWM; Regulates HALL sensors etc.

Gate Driver IC- Acts as power amplifier for MOSFETS; Also sends error feedback to the ECU in a closed loop system

Voltage measurement sensor- Measures the motor voltage and passes the info to the ECU as a feedback

H-Bridge Component– MOSFETs

Steering Angle and Toque Sensor– Measures the angle and torque on the steering

HALL Sensor Feedback– To measure RPM, Motor Speed etc and send the data to the ECU

Temperature Sensors- Measures the temperature and feeds the reading to the ECU. This facilitates shutting down of the motor at high temperature

Our team also partnered to develop low-level drivers, hardware abstraction libraries and the application software required for the hardware platform and the peripherals.

We also designed various software algorithms in order to support necessary Motor Control features and functionalities.

Here’s the complete list of software algorithms that were developed

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Algorithms

   Steering Control– Assist factor algorithm; torque sensors value, and angle sensor provided as inputs to the steering assist function, by external hardware. This algorithm also fetches RPM value via CAN message.

  Motor Control– It is an algorithm that sets the motor speed based on the torque. It also interfaces with steering assist functions.

  Signal conditioners– They smoothen the pulse value from the hardware. The sensors will provide ECG like values that need to be conditioned. This is called signal conditioning. The value is given to the motor controller after signal conditioning.

  Sensor Drivers– ADC drivers are required for reading the values from the sensors

  Actuator Drivers– PWM- used to adjust the motor speed; Gate driver unit drivers

  J1939 Based Bootloader and Diagnostics: Ready-to-deploy stack for ECU communication and vehicle diagnostics

  Standard Core- Memory handling, EEPROM, Scheduler

We tested the software and hardware using various testing tools. We also collaborated with the customer for End-of-Line Testing.

We tested all the software and hardware components on the test bench provided by the customer.

Some of the issues faced during this process and how they were rectified

The major problem that was faced in the test-bench was a jerk in the steer wheel. We were not able to get the desired smoothness.

Based on the parameters, we identified the issue in the assist factor algorithm. Our automotive developers were able to fine-tune the algorithm to adjust the assist factor.

“A safety lifecycle for hardware and software development was running in parallel to ensure that the components are ISO26262 ASIL D compliant. A safety manager was assigned for this and was supported by different teams.”

Inside Sales Executive – copy

Job Title: Inside Sales Executive

Job Location: Bangalore

Primary Requirement:

• You have 2-4 years of inside sales experience in the software services  industry
• You believe in the future of e-commerce and wish to build your career in it
• You have used Customer Database, Linkedin, Industry Database etc to reach the right prospect

Responsibilities

• To catalyze the business development, by identifying the prospective clients for the Organization in Retail, e-commerce & B2B companies.
• Work with the sales team to identify right set of prospects for targeting
• Reach out to prospects through phone, email, Linkedin, Industry Events and other possible sources
• Work with sales & marketing team to create email content for specific prospects
• Study various verticals; identify potential customers and generate leads.
• Send regular updates to the management and actively participate in sales planning process.
• Assist in marketing and presales activities.

Email: hr@embitel.com

Project Manager – copy

Experience: 9+ Yrs

Education: BE/B.Tech/M.Tech

Location: White Field, Bangalore

Primary Requirement:

• 1-2 years of Software project management experience. Total 9+ years Software Industry experience.
• 4-5 years of hands on Software Development experience on Windows, Linux or any of the Embedded/Mobile OS.
• Extensive experience with Agile/Scrum methodology and project management.
• Embedded, Mobile Application Development (Android/iOS) or Cloud based application development domain experience.
• IOT (Internet of things) or Car IVI (In-Vehicle Infotainment) and HUD (Head up Display) development experience would be added advantage.
• Excellent communication & people management skills
• Excellent client interaction skills
• Experience in Software Development Life Cycle (SDLC)
• Ability to handle multiple project management assignments simultaneously.
• Ability to work under pressure and meet tight deadlines.
• Advanced Microsoft Project and Excel skills a plus

Secondary Skills:

• Scrum Master Certification / PMP certification would be an advantage
• Experience in Project Management which includes hardware development would be added advantage

Email: hr@embitel.com

Magento Developer / Sr Developer / Lead – copy

Education: B.E/B. Tech

Experience: 2-9 Yrs

Location: Bangalore

Skills:

• Should have worked on projects with Magento 2
• Will be better if Magento Certified
• Should have experience in customization, development of new extension on Magento
• Strong PHP 4 & 5, MySQL, AJAX, CSS, Smarty
• Strong knowledge of Zend framework, MySQL
• Familiarity with the SDLC and Scrum Methodologies
• Familiarity with Web 2.0

Job Responsibilities:

• Team coordination (both onsite & offshore)
• System Design, Development & Testing
• Client interaction may be required
• Complete the projects on time as per the defined quality objectives
• Technical Support to the team members.

Required Skills:

Magento , PHP, Mysql, Mongo

Email: hr@embitel.com

Business Development Executive – Sales (Europe / US) – copy

Education – BE/Btech( Electronics preferably)

Prior experience of at least( 1-2 years) calling into US/ Europe market

Prior experience with an engineering services company would be added advantage

Shift timings – US ( EST / PST) and Europe

Primary Requirement:

• To create database of relevant companies from events , online database and other available sources
• To call and qualify leads and setup conference calls or f2f meetings for BDM
• To achieve monthly targets for generating leads, setting conference calls or meetings set by management consistently
• Experience with engineering services company or embedded systems (preferred)
• Willingness to work in night shift (6.30pm to 3.30am) IST
• Good incentive structure based on target achievement

Email: hr@embitel.com

Magento Developer/Senior Developer Walkin – copy

Job Position: Magento Developer/Sr Developer

Education : B.Tech/BE/ M.Tech/ MCA

Experience: 1-5 Yrs

Location: White Field, Bangalore

Primary Skills:

• Should have worked on projects with Magento
• Will be better if Magento Certified
• Should have experience in customization, development of new extension on Magento
• Strong PHP 4 & 5, MySQL, AJAX, CSS, Smarty
• Strong knowledge of Zend framework, MySQL
• Familiarity with the SDLC and Scrum Methodologies
• Familiarity with Web 2.0

Email: hr@embitel.com

Right Technology to Build HMI

Benefits of Video Marketing – copy

Benefits of Video Marketing

1. Attract a Large Audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the Senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at Any Time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top Rankings in the Search Engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become Known as an Expert in Your Field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose Content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to Create and Publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Article Taken from drostdesigns.com