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Top 4 Features of Magento 2 ecommerce platform

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Top 4 Features of Magento 2 ecommerce platform

As an online business grows, it’s necessary to upgrade its ecommerce platform to one that’s better structured and more efficient for the changing needs of the business. Magento 2 is one such new upgrade suited to ecommerce businesses of today. With unique features and numerous benefits, Magento 2 has turned out to be the best platform for medium or large businesses to use for ecommerce.

Magento2
Magento 2 is available in both enterprise and community versions. The incorporated tools are efficient in addressing marketing, catalogue management and SEO requirements. The best thing about Magento 2 is that it can work well with HHVM and PHP7 that make sthe e-commerce environment user friendly and scalable. The website retains its simplicity and charm with improved functionality and appearance. With the assistance of certified Magento 2 developers, it’s easy to extract the benefits of Magento 2 to their full potential.
 
 

Apart from this, consider the below features while switching to Magento 2:

1) Efficiency: Magento 2 opens catalogue and web pages more quickly, thus making user experience seamless and effortless. It has the ability to open 2M web pages and process 250,000 orders per hour, meaning that its extensive scalability and fast speed can ensure satisfactory results.

2) Adaptability:With unparalleled flexibility, the new version can meet all types of customers’ requirements.

3) Secured Checkout Procedure: Magento 2 allows customers to checkout as guests. They can easily logout without being concerned about passwords. Its new design is supportive for anytime sales, meaning that customers can purchase anything at anytime from anywhere they want. The best thing of Magento 2 is one-click profile creation and conversion rates.

4) Quality Video Integration:The older version of Magentowasn’t useful for integration of videos on product pages. Now, you just have to add the video’s link, title and a short description that brings video on the main page.

In summary, it can be said that Magento 2 has added convenience and comfort for e-commerce businesses. Merchants can offer the benefits of a vastly improved UX to their customers. The advantage of having Magento 2 is that merchants can accelerate their growth by facilitating customers with continuous, personalized and smooth shopping experience on any device across the globe.

What is Magento Commerce platform?

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.  (Source – commonplaces.com)

Hope this blog post is helpful. Book a free session with our Magento 2 developers to evaluate your ecommerce idea and provide you free guidance on the project implementation.


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Top 8 Reasons to Migrate to Magento 2

After the success of Magento 1, developers introduced new version, Magento 2, in November 2015bearing two editions: community and enterprise. Their step received mixed reviews from the Magento community as some were interested to convert while, for some, at that time, it was no more than a concern for their ecommerce needs.

As mentioned by Builtwith statistics, Magento the software is having 14% market share in ecommerce industry and with Magento 2, the percentage is expected to increase. Experts anticipate a significant increase in the number of Magento 2 stores within a year as more and more web stores make the shift. But, what about web stores thatdo not consider the new version? Apart from being older and less user-friendly, they would lack in the following features:

Improved Scalability and Performance

When it comes to performance of a web store, Magento 2 is preferable for the following reasons:

  • Efficient indexers: Indexing is the process of converting merchant information like users, prices, stores, catalog data etc into index tables so that details can remain organized and users can have maximum query speed.
  • Performance toolkit: In order to optimize system efficiency, Magento 2 can create a test environment and allow web owners to check code changes with new sets of performance scripts.
  • Varnish: For maximum page loading speed and reduction in server load, Magento 2 works closely with Varnish Cache, which is the trusted HTTP accelerator technology, required to cache common requests.
  • Advanced admin panel: Magento 2 allows multiple admin users to create, access and edit products with ease and convenience.

Easy customization

While Magnento 1.x also allowed for customization, Magento 2 makes it easier. The process is more streamlined, more modules are available, and during upgrades, fewer problems arise.

Engaging Shopping Experience

The basis to introduce Magento 2 was customer experience and to maximize their satisfaction, developers paid special attention on personalizing shopping experience.Magento 2 is compatible with all types of devices (whether PC, smartphones, tablets, laptops) so that users don’t have to struggle while shopping.

Great Backend UI

Magento 2 stands out with its amazing backend UI that offers a user-friendly platform for shopping. Its menu system is provided with two management functions: System and eCommerce. All options related to marketing, reporting, products, contents etc are present at the flat menu and users can organize them in the way they want.

CSS Pre-processing

Magento 2 uses its own CSS and LESSthat is present in the theme core. It enables web owners to find and publish CSS with other static files that are placed under the directory/pub.

Easier integrations & upgrades

The improvements on Magento 2 make integration of third-party extensions easier, and improve the process for upgrades. The chances of loss or breakage of modifications during upgrades is reduced, leading to lesser costs and development time.

Improved caching

Magento 2.0 maximizes the usage of the browser cache for storing assets, thus minimizing the amount of content that needs to be downloaded to render any subsequent page.

Isolated scaling

Magento 2 offers the ability to use different databases for different sub-systems or areas ofthe application, thus allowing for different functionalareas to be scaled independently depending on the system load and unique needs of the business.

Based on the aforementioned factors, web owners should immediately shift to Magento 2 and facilitate their customers with an amazing shopping experience. As Magento Professional Partner, Embitel has a team of almost 50 certified Magento 2 developers to build or migrate to a Magento 2 website. Read about our Magento 2 development services

Need help with Magento 2 migration? Visit our Magento 2 Migration insight page to learn the step-by-step guide on migration.