Category Archives: B2B & Sports

Reimagining Digital Transformation Through Omnichannel Ecommerce

About the Customer

Our customer , is a leading US-based technology company pioneering in cloud computing and platform virtualization software solutions.

Business Challenge:

The existing web-store was based on a proprietary ecommerce platform. The existing website theme and catalogue management was not able to match with the latest ecommerce design and technology trends and hence hindering the future growth of the company.

• Limited Scalability: The website design was not optimized to meet the customer’s need for future scalability, in terms of adding new web pages and content on the website.
• Unorganized product catalog management: The products listed on the website were randomly listed without a proper categorization, making product management – a tedious task.
• Inability to Manage multiple store -fronts: Customer wanted to build multiple store-fronts to cater to different geographies like the US, Europe and more, in the future. This was not supported by their existing ecommerce platform.
• Difficult Website Modification Process: Even a small modification in the webstore was a daunting task and involved large amount of code changes.
• Lack of an integrated Admin Console: The absence of a centralized admin console made it difficult to manage and update the product catalog.

Thus, the client was looking for a reliable solution partner to redesign their webstore and help them to migrate to a more scalable ecommerce platform.

Diconium / Embitel Technologies Solution:

Our ecommerce technology consultants participated in several workshops with the customer to understand their business operations. Magento Enterprise Cloud Edition was evaluated and identified as the most suitable and best-fit Ecommerce Platform for this Migration

We agreed to integrate the Magento Website with a new theme in order to enable our customer to deliver a seamless shopping experience for the end-users.

This new Ecommerce Website has been developed on Magento Commerce Cloud (v2.2.4) and later upgraded to v2.3.4.

Payment methods:

Integrated payment methods – Credit Card, Debit Card, direct debit, Paypal, Purchase Order, Net banking

Multi-Country Rollout: Successfully launched multiple stores across the world.

UI/UX: High quality UI precision compatible with all leading web browsers

Mobile Friendly: The responsive frontend for seamless customer experience on all mobile screens

Other Solutions:

1. Configured the enterprise’s product catalog, content translations, user management, roles management, order management, coupon codes, promotions etc.
2. Automated promotion banners, catalog search, product categorization etc.
3. Client could manage the stores through backend solutions
4. Used Fastly for faster Content delivery
5. New Relic for application performance monitoring
6. Regular security and patch Updates

Diconium / Embitel Technologies Impact:  

Migration to Magento Enterprise Cloud was successfully delivered through seamless collaboration between multiple teams at Magento, diconium ( our German parent company) , Embitel Technologies, and Digital River, together with the customer.

The reinvented form of the Customer’s Ecommerce store boasts of the following features:

1. Store addition and launch have become easier and smooth now
2. Successful and seamless integration of multiple systems related to customer’s ecommerce business. This included integration Magento commerce platform with the Digital River payment methods, CRM platform with current and new user data , license upgrade process, user authentication systems -amongst others )
3. Increased traffic and business from mobile users due to the seamless responsive design
4. Managing the store content, translations, catalog, orders and users has become very easy through the backend
5. The SSO implementation helped connecting other customer apps globally and hence improved the business operations
6. Improved customer traffic and conversions
7. High customer retention

Tools and Technologies

Magento Commerce Cloud: Ecommerce development

Fastly: Content Delivery Network

New Relic: Website Performance Management

GIT: Code versioning

CI/CD: Build Pipeline for deployment

JIRA: Project Management

Development of Ecommerce Progressive Web App to Streamline Salesman-Retailer Engagement

About the Customer

Our customer is the Asian subsidiary of a global manufacturer of consumer goods, managing hundreds of brands.

Business Challenge

The customer faced a unique impediment in supply chain management.

• The products are usually transported from depots to distributors and then to retailers. These products are eventually ordered by end consumers and shipped to them.
• While distributing products to retailers, salesmen played a crucial role in updating the retailers about ongoing offers, new products, etc. However, the salesmen inevitably spent a lot of time in physically taking the orders from retailers. This hampered the progress of their primary activities related to account management.
• The retailers were also highly dependent on the salesmen visiting their stores to record orders.

Our vast experience in the digital transformation of global businesses gave confidence to the customer in partnering with us to find a solution for their issue.

Embitel Solution

Our ecommerce consultants analysed the problem and identified a solution to improve the efficiency of the process by streamlining salesman-retailer engagement.

• We designed and developed a Progressive Web App (PWA) that can be easily used by salesmen and retailers.
• The app could be effortlessly installed on the mobile phones of the users and would help them in placing/fulfilling orders.

Key Features:

• The Magento instance we developed for this project supports multiple stores and each store supports multiple languages.
• A salesman can open the app from the home screen of his mobile phone and log in to the app. He will be able to select retailers mapped to him and view order details, cart and requisition lists.
• The salesman can add/modify items in the cart/requisition list of the retailer and checkout these items on behalf of the retailer.
• The retailer can login to his account, browse the catalog, view offers, add items to cart and checkout the items, just like an ecommerce store.
• The app is also integrated with the SAP ECC ERP system for customer, products and order data. This rendered catalogue data and tracking seamless and real-time.
• Two carts were available for each retailer based on specific categories.
• Bar code scanning was available to search for a product.
• Bulk addition of items to cart is possible.

Embitel Impact

• Our solution helped retailers in tracking purchases and maintaining purchase data. It also increased the RFM of purchases.
• Since the retailers and salesmen were both empowered to add items to cart and checkout, the order logging process became more seamless and independent.
• Our solution also enabled the salesmen to focus on more important account management activities.

Tools and Technologies

• Magento EE Cloud
• Mobile App: Customised PWA
• PM Tool: JIRA and Confluence

Godfrey Philips India (GPI)

Godfrey Philips India (GPI), a flagship company of the K.K. Modi Group, was looking for a technology partner to pursue their digital transformation strategy.

GPI joined hands with Embitel Technologies to design an engagement platform for their target audience. This platform aimed to achieve following two business goals:

• User engagement – through gaming, polls and loyalty programs
• Sales channel – for premium brands of GPI

Project engagement details:

• Functional consulting workshops with GPI team – We developed complete understanding of their business logic, systems and processes
• End-to-end solutioning of the designed architecture that ensured that GPI achieve the user engagement business goals
• Design, development and maintenance of various advanced ecommerce functionalities to ensure that platform delivers a desired interactive experience to the participants.

Some of the Features Implemented:

• Integrations of multiple third-party systems with Magento – Liferay CMS, Logistics systems, Gaming System, Payment gateway
• Product catalogue , permission based user roles, wishlist, notifications, rewards management,Shopping cart and other advanced ecommerce functionalities

Efabrics

eFabrics.in, the pioneering online fabric store in India managed by RK Fabrics- a leading importer and reseller of fabrics to domestic garment manufacturers. Fabric swatches are used for booking orders. The entire operations are managed thru a customized magento backend integrated with Tally for accounting. They wanted to leverage IT with the latest technology to give fabrics retailers in India access to a world of fabric options, reliable ordering and honest pricing.

Objective:

• To develop a B2B e-Commerce platform for selling fabric from world over to successful fabric retailers across India
• To provide a robust trading platform with huge scalable options to cater their business processes & growth, vendors to reach maximum fabric retailers across the world
• A platform to leverage bulk ordering and cataloging for higher volume orders and faster delivery
• To facilitate easy access to purchase the fabric of reputed international brands

Our Role:

• Complete and thorough understanding of the proposed requirement in several meetings and discussions
• Demonstrating platform capability sufficing their requirement while taking through the Magento demo clubbed with Embitel’s competence to deliver the best out of it
• Webshop design, development and implementation within the estimated time
• Integrations with third party systems

Benefits:

• A unique platform for different textile retailers and vendors to trade international brands under one roof
• Ease of ordering, managing customers – vendors, retailers
• Price effectiveness due to elimination of several supply chain layers
• Advance promotion management to boost up sales and order volumes
• Multiple customized report generation for business intelligence and performance tracking

SportsNest

SportsNest is a new venture started by Bangalore based entrepreneurs to sell sports equipment online. The site chains the need of a sports equipment portal which can serve all kind of buyers by providing all popular and hard to find sports goods. Embitel got involved from the very beginning of the venture planning to help the ex-sportspersons, the emerging entrepreneurs with the right technology support and consulting to reach their pre-set goals.

SportsNest currently has over 25 categories for men, women and children that include clothing, footwear, fitness and adventure equipment. Over 5,000 products are available on the online store today and this is slated to go up to 25,000 SKUs soon. Considering this future expansion a suitable platform was suggested by Embitel and agreed upon to proceed with the development.

Our Role:

• SportsNest being a pure play e-tailer, our prime focus was to understand closely the target group and the business expectations.
• Provide detail consultation in putting a perfect strategy in place with correct technology guidance to support future growth.
• Complete feature listing of the website for phase-1 and phase-2 releases.
• Hosting support and maintenance.
• To create a differentiated online experience by the look and feel of the portal.

Our Solution:

• Highly experienced team was assigned to design the entire portal.
• Complete e-commerce portal development on the best suitable platform.
• Full integration with CRM and ERP systems (Microsoft Dynamics-Navision).
• Perfect synchronization between the external and the backend systems to ensure high performance.
• Efficient order flow management.
• Integration with one of the complex payment gateways.
• Quick view of products with one-step checkout option.
• Video upload for most of their high end SKUs.
• Web-shop management – Backend product upload/ Images mapping.

Client’s Benefit:

• A highly stable portal with load and run ability.
• Customized backend and frontend features as per client’s request.
• Cost effective with highly sales focused portal.
• Easy application monitoring and maintenance.
• Efficient customer management: Customer behavior tracking and analysis with Google analytics.

Instant support was provided on any issues post-live and solved with immediate attention. The site is still in its beta-live phase but has able to get quite a lot of traction from schools, academics and clubs with some other institutions with huge customer registrations just in few days. We are glad to deliver a product which is highly specific to client’s requirement.