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Category Archives: Home Commerce Case

  • April 18, 2016
  • 0

Marketplace implementation on Magento 1.9 for Medfirst India

Category : B2B & Sports , Digital Commerce , Home Commerce Case

As India’s first online marketplace for hospital equipment, clinical and patient care equipment, MedfirstIndia.com promises world-class quality and service.

Leading brands such as Littmann 3M, Omron Healthcare and Dr Med have been brought on board and the team behind Medfirst entrusted Embitel with the intensive task of implementing the technology for their marketplace business strategy.

 

magento-1-9-implementation-medfirstindia

Business challenge:

Medfirst India was already operating as an online retailer, selling their in-house brand hospital and patient care products online. A change in strategy meant shifting to the relatively complex multi-vendor marketplace model, hosting products from various brands for sale.

The Medfirst team was on the lookout for an ecommerce technology partner to provide them with ecommerce business consulting and Magento Marketplace implementation.

 

Embitel solution:

  • Intensive business and technology consulting workshops were conducted with the Medfirst India team to gain a thorough understanding of their business model and operations
  • The website was upgraded to the then-latest version – Magento 1.9
  • Customization and implementation of the Medma Magento Marketplace plug-in to support multivendor features
  • Customization and implementation of separate order flows to support cash on delivery (COD) and online payment features
  • Implementation of multiple payment gateways to facilitate sale – HDFC, InstaMojo, PayUMoney
  • Customization of Shiprocket interface to support the fulfillment and shipping processes of Medfirst
  • Implementation of Service Availability Check interface for sellers – enables seller to pre-select the area pincodes where they want to deliver and provide COD
  • Customized payment settlement reporting to enable Medfirst to manage vendor payments, commissions and tax calculations

 

Embitel impact:

Successful implementation of the marketplace model to make medical supplies from various brands available on this pioneering webstore.

 

    What is Medma Magento Marketplace?

    A module to help you convert your Magento store to a multivendor marketplace, Medma offers features such as a separate vendor management area and the ability to add reviews and feedback for vendors in the marketplace.

    Source: Medma.net

    What is Shiprocket?

    A logistics software, Shiprocket offers automated shipping solutions, allowing online sellers to ship their products anywhere in the world.

    Adapted from Shiprocket.in

  • April 6, 2016
  • 0

Redesigning existing Magento customizations and Digital Marketing Services for DelightFoods.com

Category : Digital Commerce , Home Commerce Case , Others

Delightfoods[dot]com, built on Magento 1.9 Community Edition, is a marketplace for regional Indian food products – Sweets, Snacks, Bakery items, staples, pickles, masalas.

The founding team of Delight Foods built this Magento marketplace as an online sales channel with the vision of delivering delight to their customers in the form of authentic and popular foods from a specific region. But the team faced execution challenges at an early stage due to bugs in the implementation of Magento customizations.

So the Delight Foods team sought a trusted Magento partner to resolve these problems and find ways to boost web-store traffic and transactions.

They believed Embitel could help them achieve these goals.

Business challenge:

Some of the technology-related challenges to be tackled were:

  • Basic functionalities needed bug fixes and did not cater to all the use-cases
  • The web-store faced performance issues – website rendering and server level issues
  • Coding standards were not followed and the team faced critical issues with inaccurate tax calculations and payment gateway functionalities
  • Order Fulfillment System (OFS) was not implemented. This led to operational challenges as fulfillment was a manual process
    Delight Foods also needed Digital Marketing services to improve SEO and web-store traffic for enhanced market reach
Embitel Solution:

To identify where the problems lay, a web-store audit and technology workshops were conducted. This helped us understand, analyze and plan a roadmap for resolution.

  • Coding standards were implemented based on our propriety Magento Extended (ME) DevOps framework
  • Feature and functionality-related bug fixes and rigorous testing ensured all use-cases were catered to. Tax calculation issue was resolved
  • OFS module was implemented to automate the fulfillment ops – Orders received are now sent to Vendor Brands (Brand Module) through automated email system, the warehouse team (Branch Module) tracks the fulfillment and updates the status regularly in the system
  • Web-site and server level performance issues were resolved to enhance customer shopping experience and reduce cart abandonments
  • ‘Refer a friend’ feature was implemented to boost customer engagement
  • Payment gateway issue of customer log-out after payments was identified and resolved

To aid traffic and sales growth, Embitel also provided Digital Marketing services to Delight Foods.

  • Completed web-site Audit for SEO – On-page Audit, Domain Audit, Back-links, Sitemap, Crawl errors and more
  • Digital Marketing set-up by integrating tools like AdRoll, Adwords and Google Analystics
  • Enhanced Ecommerce implementation using Google Tag-manager
  • Competitor Analysis, Keywords Analysis and identification, Social Media plug-ins integration, On-page and Off-page SEO
Emibtel Impact:
  • Number of transactions on Web-store increased by 10x
  • Improved customer experience due to bug-free and optimized website performance
  • Improved fulfillment efficiency due to process automation
  • Increase in web-store traffic due to enhanced SEO

Embitel Technologies is a Magento Silver Partner and Magento 2.0 Trained Solution Partner


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  • February 9, 2016
  • 0

SayFix Mobile App Development | Powered by Magento ecommerce

Category : Digital Commerce , Home Commerce Case , Others

Bangalore-based home maintenance services-provider Sayfix, joined hands with Embitel Technologies as their Magento Technology implementation partner.

SayFix distinguished themselves from competitors by the quality of the cleaning, maintenance and repair services they offered.

From the beginning of this engagement, the SayFix team was in agreement of the fact that a highly streamlined workflow and a well-designed UI (whether on MobileApp or responsive Website) had a huge business impact.

A winning combination of modern design, smooth User-Experience (UX) and quality of services delivered was realized as a secret ingredient of ensuring ‘Happy and Repeat Customers’!

Mobile app development-sayfix

Business challenge:

To develop a platform best suited to the hyperlocal service offering, with an impressive UX that ensured fulfillment of the business objectives, all in a significantly short period.

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Embitel Solution:

  • Sayfix participated in Strategy & Consulting workshops to identify their precise requirements and arrive at the best way to them address them. It was determined that the best platform for Sayfix to reach out the defined target group was through Mobile App – especially for the location-based services on offer and the features they needed to enable ease of use for customers. With relevant data to support this strategy, Sayfix decided to proceed with it.
  • The app has been developed on Magento platform for Android users.
  • A clean and simple UI was developed, with varied design options for the Sayfix team to choose from.
  • The app caters to individual users as well as housing societies. While details of requirements are necessary fields to be filled by individual users, the app has been designed to minimize the customer’s effort in entering data.
  • A simpler workflow has been devised for societies with a call-back option.
  • Customized icons have been developed for each category of services provided by Sayfix, along with a custom loader.
  • Embitel enabled 4 types of push notifications for business promotion using Google Cloud Messaging Services – Promotional (for discounts), Promotional (for launch of new services), Reminder and Informational (to promote blogs published by SayFix).
  • Unlike other digital commerce platforms that allow the customer to choose a desired time slot at check out, the time slot option has been included on the product detail page itself. This enables customers to avail of multiple services at varied times, as per their convenience.
  • Integration of social media logins and credit card payment gateways.
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Embitel Impact:

  • Development of the project in a shortened span of 2 months
  • 5000+ downloads within a month of the app becoming available
  • 12,000+ happy customers, 90% repeat customers
  • Positive reviews on Google PlayStore for the app and SayFix services
  • October 14, 2015
  • 0

Hybris implementation for a Food and Beverage supplier

Category : Digital Commerce , Food & Beverage , Home Commerce Case

A leading Food and Beverage (F&B) supplier collaborated with Embitel for functional and technical support for hybris implementation for its business.

Business challenge:

The supplier required multi-site implementation in multiple languages and operational capability from multiple brick-and-mortar outlets. The other requirement was for various custom functionalities that the wholesaler wished to provide to its customers for ease of bulk shopping.

Embitel ecommerce solution:

  • Development of WCMS for easy content management
  • Improved inventory management and import
  • Use of hybris 5.5 and hybris accelerators for multi-site capabilities
  • Custom development of unique functionalities such as:
    • multiple wish lists
    • wish list reminder on login
    • capability for store employees to place online orders on behalf of customers
    • delivery date selection

Embitel impact:

  • Wider reach through web due to multi-site implementation
  • Ease of business operation and inventory management
  • Range of conveniences offered to customers due to availability of custom functionalities
  • September 23, 2015
  • 0

Magento implementation for Alosra Select: Bahrain’s Leading Retailer

Category : Digital Commerce , Food & Beverage , Home Commerce Case

Alosra Supermarket is one of Bahrain’s most quality-driven premium retailers. Alosra has been able to build a brand that is trusted by customers thanks to consistent quality delivery of a wide range of local and international products for over 30 years. It was also the first supermarket in the country to implement IMS.

Alosra collaborated with Embitel Technologies for Magento Ecommerce Platform implementation and Mobile App design and development.

Business Challenge:

The existing Magento setup of Alosra was not technically sound and therefore it wasn’t suited to or integrated with various business functions.

As the existing setup was designed on older version of Magento, it led to problems of slower response time and buggy features with repercussions of unpleasant customer experience.

Ecommerce Solution:

  • Existing platform audit and analysis of features
  • Platform takeover, health check, code optimization & upgrade to latest stable enterprise version
  • Present usability suggestions for design, followed by Implementation of new design theme
  • One-time development project to overcome all bottlenecks and for enhancements
  • A dedicated team for continuous enhancements and support
  • Mobile App development for better conversion and usability
Embitel Impact:
  • Responsive design
  • Store pick-up shipping method successfully implemented
  • ERP integrated till store level
  • Display of new products & feature products
  • Order Edit option at backend without cancelling
  • July 3, 2015
  • 0

Jarir.com Case-Study: Part-I

Category : Digital Commerce , Home Commerce Case , Stationery & Electronics

Rebuilding Jarir.com – the ERP and UX issues!

Jarir, a one-stop shop for office and school supplies, including Arabic/English books,Mobiles, Electronics and accessories , is one of the leading listed companies in Saudi Arabia. HQ in Riyadh, Jarir operates through two divisions – Retail and Wholesale – under the trademark of Jarir Bookstore.

Business Challenge:

Having recognized Ecommerce as the next avenue of growth for the company, Jarir Bookstore had built their web-store on Magento Enterprise Edition.

The Web-store was developed to achieve the following:

  • To serve as a convenient channel for Jarir customers to shop online
  • To make available complete information about the products’ availability in a specific (and nearby) store for in-store purchase
  • Facilitate the download of the product catalogue flyers and more from the online store at any time.
  • Facilitate the preordering of the merchandise of new releases.

However, the following hurdles confronted their ecommerce implementation efforts:

  • ERP integration for cataloguing:As Jarir Bookstore has a centralized database for their entire catalog data, it was a very big challenge to manage and transfer the data to the webstore on a daily basis. Moreover the catalog size was huge and hence it took 3-4 days to transfer one set of data to the webstore.
    This was a major back-end roadblock, preventing Jarir Bookstore from going ‘Live’!
  • Restricted catalog to sell online:As management policy, Jarir Bookstore includes only limited products available for online purchase. However, they wanted information about all their products and their availability in nearby stores to be put up on the webstore. Since, they did not plan for separate inventory for the webstore, implementing this was a challenge.
  • Order Processing in ERP: As their warehouse operations, purchase, accounts, finance are managed through an ERP system, it was imperative for Jarir to have webstore orders stored in the ERP system.
  • Web Store-front usability issues:Jarir bookstore website was developed in English and Arabic language. For Arabic version, they faced various browser support issues in displaying the content.
    Moreover, the customer’s buying journey was not streamlined due to lack of a well-designed UI, Menu Options, Product Browsing and Check-out process, and did not have a mobile friendly layout.
Embitel Solutions:
  • Our experienced Magento ecommerce development consultants conducted a series of collaborative workshops with business and technical managers from Jarir.
  • These workshops helped our team to develop a detailed and in-depth understanding of Jarir’s business operations and internal processes.
  • Embitel’s Solution Architecture restructured the Data import method, to ensure faster data transfers. This enabled a seamless transition from full-batch data import from ERP to incremental import.
  • Subsequently the import time was reduced from 3-4 days to less than 2 hours.
  • To help Jarir maintain a restricted catalogue, data has been maintained at the product level data maintained. This allows the Jarir team to easily include/exclude items from the catalogue by changing the selling status.
  • Our team of highly skilled and experienced UX/UI designers and developers re-built the entire front-end with responsive theme for both English and Arabic versions of the website. This was done in collaboration with the Jarir marketing team to ensure that all the brand guidelines are met.
  • Usability issues were resolved by implementing design best practices. This ensured that the customer shopping experience is highly optimized, well-defined and hence hassle-free.
  • Built entire new flow for order processing to sync order data ERP. This helped to streamline the operations for the Fulfilment team.
  • Implemented Solr search to deliver better on website search experience for visitors.
Embitel Impact:
  • Reduced each ERP import time (for cataloguing and order-processing) from 3-4 days to 1-2 hours
  • Resolved all web-site customer usability issues by re-designing UX and implementing a responsive theme for seamless experience even on hand-held devices.

You may also like to read about Jarir Case-study : Part – II (Going Omnichannel – consistent Jarir experience across channels).

Embitel

magento2-tranied-solution-partner

  • June 3, 2015
  • 0

Malabar Gold & Diamonds – Extensive custom feature development on Magento 1.7

Category : Digital Commerce , Fashion & Accessories , Home Commerce Case

Malabar Gold & Diamonds had already made a name for itself as a trusted jewelry retailer when they discussed ecommerce development with Embitel on Magento platform in 2013.

Our team of developers was excited – online sale of precious jewelry called for a solid foundation and smooth running of the website to lend a sense of reliability.

Unique feature development was needed to bring out the best of this niche product. Development for Malabar Gold would be challenging, and our team was looking forward to it.

Business challenge:

To build a successful webstore for their high-value products, Malabar Gold sought a high level of customization. This included

  • Development of unique features such dynamic pricing to sync with the changing gold rate on a daily basis
  • Development of multiple pages to showcase the various sub-brands
  • Development and scaling for the frequent festival-related offers and promotions
  • Support and IT infrastructure management services for maintenance and smooth functioning
Embitel solution:

Multiple workshops were held with the team from Malabar Gold to chart out their requirements in detail and plan the phases of implementation. In order to realize the goals, the following features were implemented:

    Dynamic pricing

    The gold rate in changed on the website once a day and this reflects in the pricing of all items on the webstore.

    Pick up from store

    For products like gold, where purchases are of high value and are made on the basis of trust, it was imperative to allow customers to browse and place orders online, but pick up in store as per their convenience and after examining their purchase.

    Custom jewelry

    Customers have the option to submit designs of their choice, get a cost and delivery date estimate, and place orders

    Marketplace integration

    Embitel developers have enabled the integration of Malabar’s webstore with popular marketplaces like Amazon.in and Flipkart.com

    Group buy

    The website also enables customers to indulge in a common practice when it comes to gifting jewelry – purchase as a group and split the payment in varying percentages

    Smart buy

    Malabar wanted to give customers the option to save with their ‘Smart Buy’ option—pay less by ordering in advance

    Brides of India

    Malabar’s signature campaign showcasing (and highlighting the availability of) the ornate jewelry of brides from different parts of the country was developed on the website

    Gold wallet

    The website offers the popular facility of recurring savings towards the purchase of jewelry.

    Gift card

    Development of an international webstore

    To cater to customers outside India, a separate webstore has developed with a different catalogue, currency converter, more shipping and payment options.

With the high level of customization involved on the basic Magento 1.7, feature development has been a continuous challenge. Each time a new feature is added, it is tested for conflict with the existing features, and its compatibility is ensured.

Since development of the webstore, Embitel has also successfully carried out DNS migration for Malabar to a more suitable domain name.

SEO-related integration is regularly implemented for Malabar to aid traffic to the webstore,

  • Significant improvement in website performance
  • Improved search rankings resulting in increased website traffic
  • Increased sales and overall order value per customer

Embitel Technologies is a Magento Silver Partner and Magento 2.0 Trained Solution Partner


magento-silver-partner
  • June 1, 2015
  • 0

Lapp India

Category : B2B & Sports , Digital Commerce , Home Commerce Case , Inner Page Digital Commerce

LAPP INDIA is a 100% subsidiary of the LAPP GROUP (one of the leading cable companies in the world). The Bangalore manufacturing unit which started operations in 1996, is currently the third largest manufacturing facility of the Lapp Group. Lapp India collaborated with Embitel with an aim to be a pioneer in the online cable business and expand its operations in other countries.

Objective:

  • Lapp India was looking for a technology partner to take their offline operations online in order to establish a new sales channel
  • Lapp India aimed to fulfill small and quick orders through their ecommerce platform
  • The company had plans to reach additional customer segments such as Institutions, R&D organizations and Labs

Key Feature Development:

  • Easy Product Search.
  • Sales & Dealers Incentive Programs
  • Integration with SAP
  • Customized orders
  • Notifications Management
  • Promotion ready platform – Banners, Loyalty Program and Reward Points

Embitel Impact:

Embitel solution involved customizing the Magento Enterprise Edition implementation to achieve these goals. It included the following processes and integrations:

  • UI Design: Design of web and responsive versions for requirement framework
  • Theme Development: Creation of Magento responsive theme based on client approved design
  • E-Store Customization: Store features and options customized to client requirements
  • Payment Gateway Integration: Integration of payment systems
  • SAP Integration: Integration with SAP to track orders and inventory
  • Web Engage Integration: Improved customer engagement and insights
  • Email Integration: Mail Chimp integration for email campaigns
  • Analytics & Social Media Integration: Google Analytics & Social Media platform integration
  • Integration with External Tools: Magento Quote to cart plug-in
  • SMS Integration: Order and dispatch confirmation via SMS
  • Logistics tracking: Ability to track orders and shipment
  • April 3, 2015
  • 0

Compuindia

Category : Digital Commerce , Home Commerce Case , Inner Page Digital Commerce , Stationery & Electronics

Compuindia is a Dell Express Shipping Affiliate store owned and operated by GNG Electronics Pvt. Ltd., one of the largest affiliates of Dell India.Dell is India’s leading PC brand with a large share of their sales happening online. Compuindia aims at providing the widest range of products at competitive rates with a faster delivery. Embitel had got into a technology partnership to develop compuindia on Magento community platform and to provide post live support services.

Objective:
  • To develop a highly capable site to withstand heavy traffic & concurrent shoppers
  • Platform with rich scalable options, strong backend functionality for multiple backend users to avail faster delivery
  • To identify a capable technology partner with unmatched expertise in design & domain knowledge, experience in complex development, successful magento implementations
  • A team to provide managed services post live like application maintenance, IT support & maintenance, server management etc.
Our Role:
  • Intensive understanding of the business flow with Dell’s perspective
  • Identifying the branding and color schema
  • Identifying a perfect blend of technology and solutions to best suit the requirement
  • Consulting on complete IT infrastructure, set-up and execution
  • Presenting a working model for post-live support & maintenance activities
Our Solution:
  • Logo design , complete wireframes according to brand and color scheme
  • Portal development on Magento Community edition
  • IT infrastructure management, server setup and configuration
  • Dedicated support post go-LIVE to continuously monitor changes and enhance performance
Client Benefit:
  • A high performance and a premier shopping portal
  • Lowest turnaround time for getting LIVE
  • One stop for all eCommerce technology related services
  • Platform expertise combined with on the table rich experience for a quality deliverance
  • August 24, 2014
  • 0
Westside Logo

iAssure – an enterprise mobile app for Tata Trent

Category : Digital Commerce , Home Commerce Case , Others

 

Business Challenge:

Tata Trent sources products for its retail stores – Westside, Star Bazaar and Landmark – from vendors across different regions of the country.To honor customer expectations of high quality products, Tata Trent has a well-defined quality inspection and audit process in place for these products.

This is how the entire vendor empanelment process works:

  • Tata Trent conducts an extensive quality audit and inspection of products at vendor’s premises
  • If qualified, vendor is enrolled into the system.
  • Then, order fulfillment process is initiated – Purchase Order (PO) generation, shipping, tracking, and fulfillment

Only the latter part of this process was automated, all the steps of the vendor inspection process were conducted manually. Tata Trent was experiencing loss in productivity due to incomplete business process automation.

Hence there need was for an enterprise-class solution that will ensure digital transformation of the entire process and also integration with legacy (existing) systems

Embitel Solution:

Development of iAssure, an enterprise-class web portal and mobile app for the automation of the vendor inspection and audit processes.

  • The web portal and mobile app supports all 5 stages of the vendor inspection and audit process laid down by Tata Trent.
  • The web portal and mobile app users (Tata Trent vendor empanelment team) can be assigned roles such as QA Officer, QA Manager and Head Officer.
  • Each user has access to data and status update privileges mapped to his/her role. For instance, all sourcing-related roles are granted access only to the first 3 stages of the inspection and audit process.
  • Forms for Inline and final inspection processes have been made available online. Automated email notifications are sent out to all the stakeholders upon form submission and status update.
  • Integration with existing portal, legacy systems and data.
  • The mobile App has been designed to support on-field QA officers to automate the inspection process.
  • Tata Trent’s existing enterprise mobility app for planning has been linked to, and real-time synchronization has been enabled with iAssure.
  • An offline sync mechanism between offline and web has been enabled for iAssure to ensure accessibility even when offline.

 

Tools and Technologies:

  • Slim framework based on PHP for web
  • Native Android app development for mobile
  • Cloud-based backend

 

Embitel Impact:

  • This enterprise class solution currently supports:
    • More than 150 vendors across India
    • More than 1 lakh Purchase Orders (PO)
    • More than 500 concurrent users
  • Tata Trent has reported increased productivity and enhanced quality adherence
  • Data analytics reports generated by the system are being utilized by the QA teams for advanced process insights.

 

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