Category Archives: Stationery & Electronics

Implementation of Omnichannel Commerce Solution for Largest Electronics Retailer in the Middle East

About the Customer

Our customer is the leading retailer of electronics and home appliances in the Middle East region. Offering more than 12,000 different products through their online and offline stores, the business has marked an exceptional growth rate in the past. They have more than 44 stores across several countries and have catered to 13 million+ shoppers.
 

Business Challenge

The existing ecommerce platform of the customer was a legacy system and suffered from:

• Limited features which could not meet the business goals
• Performance issues, especially during peak hours
• A very basic UX and UI for both web and mobile apps which did not appeal to the shoppers
• Scalability issues in terms of operations, features and performance

Our customer understood the need of a well-designed and robust Omnichannel Commerce Solution that could help them support future scalability of their operations, performance and business goals.

Their existing Technology Partner was unable to support the migration of the platform and develop a scalable solution. Embitel took up this challenge and delivered the solution successfully.
 

Embitel Solution

Following a series of discussions with the customer and their existing Technology Partner, Embitel arrived at the key features of the solution that would achieve their business goals:

• A unified technology platform had to be implemented for the client’s physical Retail Stores, Warehouses and Online Stores.
• The platform, when built on SAP Hybris and supported by other systems, could achieve the project requirements.
• A Responsive Web App and Native Mobile Apps (Android & iOS) were to be deployed as the Storefront.
• Web and Mobile Apps would cater to multiple countries and languages.
• Integration of engaging UX, rich UI and a seamless experience across the Web App and Native Mobile Apps were required.
• There was also a need for complex promotions at both product and order levels, integrated with RETEK.

Highlights of the Implementation:

The implementation of the end-to-end solution was extremely complex, and Embitel was able to effortlessly overcome the associated challenges.

An Offshore Delivery Center (ODC) was set up at the headquarters of Embitel Technologies (in Whitefield, Bangalore).

This development center served as a hub for all activities and personal interactions with the customer’s team as well.

During the project requirement gathering & analysis stage, Embitel was able to gauge the skills required for the implementation and deployed more than 40 ecommerce technology experts to the project accordingly. This comprised of:

• Scrum Masters
• Business Analysts
• Technical Architects
• Test Managers and Testers
• Android Developers
• iOS Developers
• UX & UI Designers

The project was executed in Agile’s Scrum Methodology following all the Scrum Ceremonies.
 

Embitel Impact

The project was a huge undertaking considering the complexity of the technology solution that had to be implemented, cross functional skills that were required, the data across catalogue and customers, and the challenging delivery timelines.

Due to the Agile model, Embitel was able to continuously learn and adapt to challenges and hurdles throughout the project lifecycle.

The project was successfully delivered within the expected timeframe and the customer is now reaping immense benefits from the new platform.
 

Tools and Technologies

• Ecommerce Platform: SAP hybris
• PM Tool: JIRA and Confluence

Implementation of Hybris Cloud for a Leading Electronics Retail Chain in the Middle East

We enabled an omnichannel ecommerce solution through web and mobile native app channels. Highlights of the solution are:

• Migration from a legacy system to Hybris Cloud
• Rich product content with integration with FlixMedia
• Enhanced Search Results using SOLR with Hybris
• Complex promotions at both product and order levels integrated with RETEK
• Multiple payment options and providers integration for online and offline payments
• Efficient storage and management of multi-media content and digital assets using Digital Asset Management (DAM) Solutions
• Reviews and Ratings of customers and experts using Test Freaks
• Unified Push Notifications management on Web and Mobile Apps with Web Engage
• Behavior Analysis of customer and personalized product recommendations across the apps using Rich Relevance

Jarir.com Case-Study: Part – II

Going Omnichannel – consistent Jarir experience across channels

After successfully overcoming the ERP and UX issues, Jarir joined hands with Embitel to realize the full potential of the powerful Magento Enterprise platform.

Hence commenced the journey of going Omnichannel ! Having developed trust in Embitel’s technology capabilities, Jarir expected nothing but the best.

The hard work and solid coordination between Jarir and Embitel teams paid off and Jarir customers now enjoy consistent experience across web-store and in-store channels.

 Omnichannel features:

• Cross-office offers: Bundling of products and gifts to offer additional discounts and enable cross-selling. All in-store offers are available online as well.
• Pre-release orders: All pre-release orders are available in-store and on web-store. Web-store orders are available for in-store pay and pick-up
• Consistent brand experience: In-store departmental brand colors replicated on web-store by designing color-coded category tabs on web-store
• Consistent Returns and Exchange policy: Same Returns and Exchange policies across channels. Web-store customers can return and exchange in-store
• Integration of Jarir discount program: Jarir discount card is applied automatically during check-out. This ensures a seamless replication of in-store experience for Jarir customers
• Web-store cataloguing:Entire Catalogue is managed in ERP and synced with Magento. This ensures that the entire range of products and stock information is available for web-store customers as well
• Integrated work-flow: Order placed online is synced from Magento to ERP for fulfillment. When picked and packed, ERP syncs with Magento for Invoicing and Shipment. Data is again synced back to ERP for financial reconciliation

Innovative features to deliver delight to customers:

• For each category, highest discounted product, by value, is displayed as featured product
• End-to-end integration of web-store with Aramex Shipping partner for seamless fulfillment
• Integration of Shipping Manifestation process with the web-store powered by Magento Enterprise Edition
• Customised order work-flow to suit Jarir’s fulfillment work-flow

Embitel Impact:

• Jarir.com organic traffic has increased by more than 100% over the last one year since launch of phase-I
• Since the launch of Omnichannel features and online sales Jarir.com has witnessed steady growth in online sales (which is all organic, conversion of normal visitors to buyers). Web-store visitors on observing ‘Add-to-cart’ feature are organically taking ‘buy’ action.

You may also like to read about Jarir Case-study : Part – I (Rebuilding Jarir.com – the ERP and UX issues!)

BILT – P3 India

Ballarpur Industries Limited (BILT) is the undisputed leader of the Indian paper industry. It is India’s largest manufacturer and exporter of paper, with a strong presence in all segments of the usage spectrum, including writing and printing (W&P) paper, industrial paper and specialty paper.

BILT has now ventured into the retail business arena with launch of P3 retail outlets having presence in both Online (www.p3india.com ) and Offline space (P3 Stores) catering to the entire range of office supplies with a portfolio which is 10,000 SKUs plus. In order to serve its customer better and dissolve geographical boundaries to reach its customer BILT partnered with us to implement the web shop portal and other online marketing services.

Objective:

• To develop a potential ecommerce platform with high-end functionalities supporting both B2B and B2C business solutions.
• Integration with ERP and CRM systems to service customers in comprehensive way.
• Highly secure payment procedures with complete back end integration.
• Robust application coupled with extensive Online marketing activities to become the largest stationary portal in India.

Our Role:

• To understand, define and document requirements in detail (technical and support)
• To provide detail scope of work with dedicated resources to co-ordinate.
• Strategy planning for maximum user satisfaction.
• Complete format dress and design, navigation and control flow of the portal.
• Defining hosting requirement.
• Identifying secure payment gateway service providers.
• Hosting, monitoring, application and server support port live.
• Application enhancements as per post live requirements.

Our Solutions:

• Rich user interface and content management system.
• Mapping complete order management process with advanced back end support.
• Customized promotion and offer management system
• Gift-voucher management system
• Multiple Vendor management system with complex algorithms.
• Database management and advance end-to-end customer management services (CRM module)
• Aggressive E-marketing options with detailed reports on hits from SEO/SMO, e-mailers, campaigns, blogs etc.

Client Benefits:

• An advanced e-commerce portal with end-to-end serviceability options.
• Easy maintenance with back end customizable support facility.
• Leveraging brand equity due to focused online marketing service
• Increased customer satisfaction and increased loyalty.
• Time efficient focus to get better outputs with the ability to track customer behavior.
• Highly customized according to client’s expectation to reach the goal in terms of delivery and performance.