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Category Archives: Inner Page Digital Commerce

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Lapp India

LAPP INDIA is a 100% subsidiary of the LAPP GROUP (one of the leading cable companies in the world). The Bangalore manufacturing unit which started operations in 1996, is currently the third largest manufacturing facility of the Lapp Group. Lapp India collaborated with Embitel with an aim to be a pioneer in the online cable business and expand its operations in other countries.

Objective:

  • Lapp India was looking for a technology partner to take their offline operations online in order to establish a new sales channel
  • Lapp India aimed to fulfill small and quick orders through their ecommerce platform
  • The company had plans to reach additional customer segments such as Institutions, R&D organizations and Labs

Key Feature Development:

  • Easy Product Search.
  • Sales & Dealers Incentive Programs
  • Integration with SAP
  • Customized orders
  • Notifications Management
  • Promotion ready platform – Banners, Loyalty Program and Reward Points

Embitel Impact:

Embitel solution involved customizing the Magento Enterprise Edition implementation to achieve these goals. It included the following processes and integrations:

  • UI Design: Design of web and responsive versions for requirement framework
  • Theme Development: Creation of Magento responsive theme based on client approved design
  • E-Store Customization: Store features and options customized to client requirements
  • Payment Gateway Integration: Integration of payment systems
  • SAP Integration: Integration with SAP to track orders and inventory
  • Web Engage Integration: Improved customer engagement and insights
  • Email Integration: Mail Chimp integration for email campaigns
  • Analytics & Social Media Integration: Google Analytics & Social Media platform integration
  • Integration with External Tools: Magento Quote to cart plug-in
  • SMS Integration: Order and dispatch confirmation via SMS
  • Logistics tracking: Ability to track orders and shipment

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Compuindia

Compuindia is a Dell Express Shipping Affiliate store owned and operated by GNG Electronics Pvt. Ltd., one of the largest affiliates of Dell India.Dell is India’s leading PC brand with a large share of their sales happening online. Compuindia aims at providing the widest range of products at competitive rates with a faster delivery. Embitel had got into a technology partnership to develop compuindia on Magento community platform and to provide post live support services.

Objective:
  • To develop a highly capable site to withstand heavy traffic & concurrent shoppers
  • Platform with rich scalable options, strong backend functionality for multiple backend users to avail faster delivery
  • To identify a capable technology partner with unmatched expertise in design & domain knowledge, experience in complex development, successful magento implementations
  • A team to provide managed services post live like application maintenance, IT support & maintenance, server management etc.
Our Role:
  • Intensive understanding of the business flow with Dell’s perspective
  • Identifying the branding and color schema
  • Identifying a perfect blend of technology and solutions to best suit the requirement
  • Consulting on complete IT infrastructure, set-up and execution
  • Presenting a working model for post-live support & maintenance activities
Our Solution:
  • Logo design , complete wireframes according to brand and color scheme
  • Portal development on Magento Community edition
  • IT infrastructure management, server setup and configuration
  • Dedicated support post go-LIVE to continuously monitor changes and enhance performance
Client Benefit:
  • A high performance and a premier shopping portal
  • Lowest turnaround time for getting LIVE
  • One stop for all eCommerce technology related services
  • Platform expertise combined with on the table rich experience for a quality deliverance

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Proline

A leading Indian versatile apparel brand which offers T-shirts, Polos, track pants, shorts, sweatshirts, sweaters, jackets and much more. Proline clothing is especially designed to fill in the need of perfect sportswear attire in the Indian market. It caters extensively to locations throughout India as well as expanding overseas operations from UK.

Objective:
  • To provide a comprehensive online eCommerce solution to get the orders online from their customers, target increase in sales and intensify reach
  • A B2C portal with enhanced user interface and easy navigation through products to reach the perfect match quickly
  • Design strictly matching to brand guidelines and standards
  • User involvement on site through social media plug-ins, blogs and promotions
Our Role:
  • Requirement Gathering: Complete understanding of business needs, capturing functional and operational requirements on several meetings.
  • Consulting: Suggesting possible solutions and choosing the best fit.
  • Solutioning: Embitel suggested developing the shop system on Magento platform as it suffices client needs.
  • Pages themed according to suggested brand guidelines
  • Modules identified and developed while certain features customized according to requirement.
  • Payment gateway, Facebook plug-ins and blog post integrated on the platform.
  • Single step checkout with complete order invoicing option on the shop system.
Client Benefits:
  • A faster, advance and stable shop system with high scalability options.
  • An advance promotion module to manage promotions efficiently from backend.
  • High target customer involvement with Facebook and blog post integrations on home page.
  • User friendly interface with easy navigation/ filter options to provide better results and faster purchase cycle.
  • Faster checkout on purchases made with backend invoicing on the shop system itself.